A Real Estate Agent’s Guide to
Finding New Home-BuyersTapping into the Millennial Generation with Instagram
Great News! Fannie May & Freddie Mac just released that “First-Time Home-Buyers” can now qualify for Down
Payments as low as 3%.
As a Real Estate agent, where do you look to find all of these “First-Time Home-Buyers?”
I’m so glad you asked!
Lesley Fischer, Social Media Strategist
Millennial (n):
a member of the Millennial Generation aka Generation Y, born roughly between 1982-2000.
Where do Millennials hang out?
Hint: 80% of millennials sleep with
their phones next to their beds.
These tech-savvy young adults love to use their smart phones & social media to research current trends.
One of their favorite social networks is…..
drum roll please….
When you’re targeting “First-time home buyers”
on Instagram, keep in mind 90% of the users are
under the age of 35.
Don’t miss this perfect opportunity to get yourself out in front of them!
Post your business photos….
Post your funny photos…
Post photos of your favorite food from a restaurant in your selling
area.
Post photos of current events in your selling area.
Instagram is at the top of its
game for engagement with
a "record 58 times more
brand engagement per
follower than Facebook.”
- Forrester Researcher Inc.
Users are active
on Instagram.
They are paying attention,
engaging with,
and buying
from brands
they follow.
Use Instagram to
provide the visuals that
these
"First-time home buyers"
are looking for and ask
them to engage with
you.
Invite your audience to connect with you through pictures by tagging your
location.
By using different filters you can
create enticing collages to
promote different locations.
Let's talk Hashtags!
Go crazy with
#'s on Instagram.
Just make sure
they are relevant
to your business.
Though you can
use up to 30 #'s,
usually 7 to 8 is
plenty.