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A Social Experiment
Mark Green, VP Innovation
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Social “Smoshal”. Give me my paper!How do we engage them?
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The Digital Landscape
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Facebook YouTube Ag Related Discussion
LinkedIn Twitter0
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Read/Watch
Comment/Retweet
Post
Source: Farm Journal
Social Media Activity
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Their Trusted Information Sources
Source: Nielson
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Ag Use of Internet
Attend Online Meetings
Join or Participate in Discussions
Communicate with Suppliers
Purchase Products or Services
Learn about Technology Advancements
Read Agricutlural News
Research Products or Services
Check the Markets
Check the Weather
0 10 20 30 40 50 60 70 80 90 100
Source: Successful Farming
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So? Where to Begin…
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Listen…sentiment, source, volume
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Create Your KPI’S
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Begin The Listening Process
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www.tweettone.com
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Identify Influencers…and impact on conversations.
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Create a Social Graph(The Pattern of Social Relationships Between People)
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Create a Home Base…
Home Base
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Engage in dialog and become a trusted partner.
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…Then Create Outpost
Home Base
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Begin Engagement
• Add Content• Build Relationships• Test Ideas• Grow a Profile• Listen
• Experiment• Make Connections• Be useful• Play
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Finally, Create Advocates
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Tools of the Trade