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A System of SupportUsing strategic integrated communications to
shape and impact success of first-generation, low-income students
Chris Lakes, Director of First Year Programs & Asst. Director of
Academic Services
July 27-30
Sara Cornett, Coordinator of Communications & Student
Information
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Berea College
Berea.edu
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Berea College
Enrollment: 1600
Pell-Grant Eligible: 99%
Full-Tuition Scholarship: 100%
Students working in College’s Labor Program: 100%
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Proactive Initiatives to Facilitate Student Transition
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Post Deposit Communication Series Initiative
Integrated Communications to Incoming Students:
• Targeted, phased email + snail mail Letter Campaign with consistent branding
• Social Media (Facebook, Twitter, Snapchat, Instagram)
• Berea.edu/FYE (includes parent info)• In-person Summer Connections
events• FYE Student Team Support
(Phones, [email protected])
Strategy based on
unique student demographic.
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PDC Series, cont’d. Hobsons Support
• Targeted, branded Emails & Letters following specified communications plan
• Dynamic Hobsons filters support weekly mailings to newly-added commits
• Customized “PDC View” for incoming student info (used by staff and student workers)
• Communications Log helpful for phone and email support
Email 1: Welcome to myBerea (2015)
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PDC Series, cont’d. Hobsons Support
Filter: PDC Letter – Letter 1 MyBerea (2015)
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PDC Series, cont’d. Hobsons Support
Filter: Email 1: Welcome to myBerea (2015)
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Online Orientation Initiative
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Online Orientation Initiative
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Online Orientation
Integrated communication approach:• Filtered lists used for emails,
letters, calls, & exported lists for other campus depts.
Hobsons Support
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Retention & Intervention Initiatives to Facilitate Student Success
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Midterm Grade Progress Reports Initiative
• To all students based on total terms and Satisfactory Academic Progress (SAP)• Based on Midterm GPA, Email takes congratulatory tone or progress
assistance tone• Informative (course-drop deadline reminders, progress suggestions)
Targeted Emails
Grade Reports to Advisors• Sent by student labor staff to individual advisors• Comprehensive list for review• Highlighted and color coded based on alert-status• Reviewed by Intervention Response Team
Individual Student Meetings• As appropriate, scheduled with the Office of Academic Services based on grade
data
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Midterm Grade Progress Reports Hobsons Support
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Notification of Student Account Holds Initiative
Targeted Emails• Notification of holds on account (within 24-hour period)• Impact of hold (course registration, graduation, etc.)• Specific instructions for removal (per hold)• Notification of holds removed (within 24-hour period)
Student Information Tracking
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Notification of Student Account Holds Hobsons Support
Holds Placed/Holds Removed Filters• Collaboration with IS&S
(background programming of attribute)
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Early Alert Surveying Initiative
Survey 3-weeks into each term• Sent to instructors, advisors, labor supervisors, collegium
Survey data reviewed by Intervention Response Team• Students with 3+ alerts flagged• Extra attention paid to first-year students
Individual student meetings and interventions
as appropriate
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Early Alert Surveying Hobsons Support
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Suspension Appeal Feedback Initiative
Satisfactory Academic Progress• If not met, students subject to academic suspension or probation• Suspension Appeals Process• Student Admissions & Academic Standing Committee (SAAS)
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Suspension Appeal Feedback Hobsons Support
Same Alert Survey Format as Early Alerts• Filtered roster list used (based on Academic Status filter)• Feedback downloaded, used in SAAS hearing packets• Filtered/targeted emails and letters go out to students on suspension
Used in collaboration with other campus software• Letters coded & uploaded via FTP into Nolij document storage system• Students submit appeal letters through Moodle
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Future ideas & improvements
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Future Ideas & Improvements
Course Drops & Withdrawal Notifications• Need different messaging to go out to all direct campus connections
Advanced Reporting Dashboards• Hopefully coming soon!
Improved family communications• Need supporting messaging to families re: student transition points and
student support
Increased positive & supportive messaging• Academic successes
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Your initiatives
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Questions?