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A Twitter for your IntranetImplementing Enterprise Microblogging
Ross MayfieldChairman & Co-founderSocialtextJuly 2009
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About Socialtext
• Founded in 2002, firstprovider in the Enterprise2.0 market
• Gartner #1 Visionary:Team Collaboration andSocial Software (2 yearsrunning!)
• Offices in Palo Alto,NYC, London
• 5,000+ customersworldwide
Social Software CollaborationPlatform as a Service
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The Collaboration Evolution
Social MessagingEmail andInstant Messaging
Static CorporateDirectory &Personal Contacts
Local “Office”documents
PersonalDashboards
Social Networks
Workspaces: Wikis,Blogs, and sharedonline spreadsheets
Multiple sourcesof informationSilo’d Inboxes
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Enterprise Microblogging
Share links &information
Q&A withoutinterruptions
Status Updates
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Discovery Through Social Messaging
Problem with Discovery until now was Interruptions:• 28% of a knowledge worker’s day• $28B to U.S. companiesSource: Basex Research, “The Cost of Not Paying Attention”
Discover people through content
Discover content through people
Bring Attention
Pay Attention
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Microblogging Adoption
• Internal marketing• Concept, not just mechanics• Business value
• Hands-on launch activities• Small-prize contests• Integrate user experience• Socialtext Desktop• Stir the pot
• Executives• Twitter and Facebook users• Organizational connectors• New hires
Why
How
Who
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Core
Periphery
Power Law of Participation
Engagement
LowThreshold
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Read
SignalLink Sharing
Activity Streams
Blogging
Comments
Wiki Editing
People Tagging
Content Tagging
Goal Setting
File Sharing
Power Law of Participation
AggregationNetworking
Engagement
LowThreshold
Core
Periphery
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Read
SignalLink Sharing
Activity Streams
People Tagging
Power Law of Participation
Engagement
LowThreshold
Core
Periphery
The Socialtext Microblogging Appliance puts forwardlow threshold for participation features for adynamic periphery sharing new information andfostering new interactions
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The Collaboration Continuum
Activity
StatusUpdates
SharingNews/Links
Questionsand Answers
Wikis
Social Networking
Blogging
Time
Basic Advanced
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Mobile DeviceBrowser
Social Software Platform
SocialtextDashboard
Manage attentionwith personalizedwidget-baseddashboards
SocialtextWorkspace
Flexiblecollaboration withwiki workspacesand weblogs
SocialtextPeople
Discoverconnections withsocial networkingfor your people
SocialtextSignals
Microbloggingand activitystreams for yourpeople
Web-Oriented Architecture
Integrated User Experience
Socialtext Desktop
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Socialtext Microblogging Appliance
A Twitter for your Intranet• Socialtext Signals microblogging• Socialtext People social networking• Socialtext Desktop
Behind the firewall• Secure deployment with low TCO• $1 per user per month + $1,000/mo. Appliance Fee
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SaaS Delivery Benefits
Flexible SaaS Deployment Options• Managed Service Appliance
– SaaS On-site: all the benefits ofSaaS with on-premise security andintegration
• Dedicated Hosted Appliance– Single Tenant
• Hosted Service– Multi Tenant
Standard & Premium Support
Benefits of Software as a Service*• Pay for what you use• Rapid implementation• Simplified application integration• Treated as an operating expense• Reduced infrastructure investments• Reduced operational management• Lower upgrade costs• Lower switching costs• Lower Total Cost of Ownership
* Gartner, September 2007
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Partners/Customers
Company Departments Teams
Workspaces• Private
• Read only
• Read & Comment only
• Intranet
• Public
Networks• Profiles
• Social Messaging
• Activity Streams
Employees
Content privacy inherited from Workspaces
Manage attention with Desktop & Dashboard
Flexible & Secure Across Groups
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Social Software Value Matrix
Microblogging has the potential to turn silos into flows,A key enabler for business transformation
Create newinteractions
Improveexistinginteractions
Within a singlesilo
Across multiplesilos
With customersand partners
BusinessInnovation
OrganizationalTransformation
Business ModelTransformation
OperationalImprovement
CommunicationsImprovement
PartnershipImprovement
Operations
OrganizationStrategy
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For More Information
Click onGet the Socialtext Whitepaper
To the right of this Slideshare presentation
Or visit us at Socialtext.com