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© 2013 © 2012 A VILLAGE OF P’s AND C’s
Margot Bloomstein Digital Content Strategies Conference 031313 @mbloomstein #DCSC13
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© 2013 This is community.
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What is content strategy?
Planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.
This takes a village… to mind the P’s and C’s.
Political
Political People
Political People Process
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Sustainable content is content you can create—and maintain—without going broke, without lowering quality in ways that make the content suck, and without working employees into nervous breakdowns. Erin Kissane, The Elements of Content Strategy
Collaboration
Collaboration Community
Collaboration Community Culture
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Web 1.0 brochureware blah blah blah.
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Web 2.0 = conversation. Conversation demands strategy.
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Thank you!
Margot Bloomstein @mbloomstein [email protected] slideshare.net/mbloomstein http://amzn.to/CSatWork All other images © Margot Bloomstein unless otherwise noted.