Download - A word about project vision
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A word about project vision
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INFO 330: Product Selection Flows and functions
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What is in your flow?• Core flow – product selection
– Lots of products– Lots of attributes– Lots of ways to use attributes to locate products
• Before the selection flow– Where to even start
• What do I know, what don’t I know?• How does the system around the product work?
– Awareness of your system– Gathering general info– Talking with friends getting recommendations
• After the selection– Is this a good deal?– Do I trust the vendor?– Going from what I want to seeing the actual item– Making the purchase– Ongoing vender relationship
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Product selection flow types• One step
– Indexes– Straight ahead Hierarchies
• Short loop– Search results with re-search– Product list with refinements (facets)
• Multi-step– Questionnaires– Wizards– Associative explorers
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One - step
Selector Success
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Indexes
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Straight ahead hierarchies
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Short loop
Select SuccessRefine
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Search Re-Search
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Product List with refinements (facets)
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Multi step
Look
Success
LookLook
Look
Look
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Wizard
• http://h41112.www4.hp.com/promo/saleswizard/index.html
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Questionnaire
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Associative Exploration
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Sample Flow Baseline
Stage 1 Stage 2
Stage 3a
Reasons for success• asdj• afds
Reasons for failure• asdj• afds
Reasons for failure• asdj• afds
Stage 3b
Reasons for choice• asdj• afds
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Sample Flow Look and Feel
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A nice approach
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Common Selection Functions
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Selection Functions
• Query building– Results– Filters– Crumb trails
• Rating and comments• Partial views• Comparisons• Upsell and cross sell
• Favorites• Collaborative filters• Recently viewed• Typing accelerators• Shopping carts• Advanced Image
(slideshows, pan and zoom, video)
• Cross-post
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Query building
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Crumb trails
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Rating and comments
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Partial views
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Comparisons
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Upsell and cross sell