Download - A2 newspaper research
By Debbie Marques
Assignment 5#:
Research of
newspaper adverts
Research of
Newspaper
Adverts
Things included in newspaper
• Horoscope • Lottery • Weather • News• Tragedies • Sports • Competitions • Holiday rentals • Arcade • Bingo • Tv/film reviews • Showbiz• Music • Jobs • Travel• Politics
How Newspaper is Organised
Newspaper name(mentions it is free)
The main story title, attracts target audience, mainly what the middle of the newspaper is about.
Quarter of the pager with Picture of protagonist of news (supporting the main title)
Advertisement about New films out
Advertisment of website to watch films (supports the ads next to it)
Date (inform audience)
Celebrity quote
FrontPage
How newspaper is organised Middle Pages
Weather News Metro in focus Interesting news
Life going out Life tv
How newspaper is organised Towards the
End
Puzzles and horoscope
Education and courses
Mini ads Metro Sports
How much Advertisement is in
it ?• Most pages inside of the newspaper include at
least quarter page advertisement
Whole page advert
Whole page advert
Quarter page advert
What do they advertise ?
• Airlines
• Tourism/ holiday offers
• Phone companies
• New products
• Health related ads Specsavers Quit smoking helpline
• New films / tv
Who is the target audience?
• People who use train regularly • 17-45
• Consumer culture• Working class culture • People living in local communities of London
(urbanities)• Mostly male readers
• Mostly people who go to university, college and work.
• Interested in happenings and news around London.
Topics included in this newspaper would interest mostly men such as politics and sport
Where is it available?• Train stations• Inside tubes • Metro app• Online • Cafes • Workplaces • Buses • Urban centres across London
Costs and sizes
30,000 for a full page advert
£250 for a quarter page advert
Things included in newspaper
• News • Science • Money • Femail • Health • Sport• Tv guide • Showbiz • Travel • Food • Books • Horoscopes• Bingo • Politics
How Newspaper is Organised
Text supporting picture shown
Picture of one of main news inside newspaper
Cost of the newspaper Newspaper
name
Newspaper release date
Newspaper title
Newspaper subtitle
Brief explanation of newspaper title
How much Advertisement is in
it ?• Around 35% is advertisment
What do they advertise ?
• Furniture shops
• Holiday ads • Cars • Supermarkets
• Lotto
• Food
• Banks
• Mostly within the upper class’ interest
Who is the target audience?
• 18-50 year olds• Lower-middle class status • Mostly females 53% female readers 47% male readers• Particular section ‘FEMAIL’ includes topics
in which females are particularly interested• Education chance of winning prizes • May contain strong language at times
Where is it available?• Home delivery
• Online • Kindle
• Dailymail app
• Mailonline app • Newsagents
Research of channel
adverts
Layout design Showing the bed to emphasise what the shop sells.
Showing the bedroom as most of the company’s furniture is for bedrooms.
Very common scenario where a group of friends order a pizza
Using the living room to emphasise relaxing and not worrying about cooking
Using a white background emphasises the pureness
Showing how the product looks like can be useful if the audience is thinking of buying it.
Content Furniture Cinema
Fast food Skin therapy
Style of font
Italic writing emphasises for a more mature target audience
using calm colours and the colour white meaning calm which also emphasises the name of the company
White writing on a black background for the writing to stand out
The day it is out on another colour so stand out from the rest of the text.
Style of font
White and very small writing used as it is information that the company does not want the customer to pay much attention to.
Colour white to be very discreet.
Colours chosen, emphasise the clear skin which is what the product is for.
The ‘3 in 1’ in pink so it gets most of the audience’s focus .
Organisation of information
Placed at the bottom so it is not as visible to the audience
Titles placed on the middle with the product so gets audience’s focus.
Titles placed in the middle to get audience’s attention
Writing placed at the bottom of the screen to be more discreet to the audience
Placed at the bottom but due to the blue back ground, get the audience’s attention
Layout design
Using a convertible blue car persuades the audience to get one as it looks glamorous
The blue sky creates a relaxing sensation
logo
logo
Having jus a blue background will emphasise the company and also get the audience attention jus on the title at the top
Using the kitchen emphasises what the shop sells
Having the people in the kitchen makes it look realistic and will persuade people to buy a new kitchen
Content Cars
Films/ programmes
Furniture
Banks
Style of font White writing to emphasise the name of the bank, eye catching to audience
Using white writing with the font used in all Peugeot cars
Smaller writing at the bottom using Arial font which makes it more ordinary
White font was used to stand out on the black back ground
Bold writing was used so it was focused more by the audience
White large writing was used to emphasise the target audience which would be a more mature audience
Organisation of information
Having the titles at the top of the screen will transmit the aim of the commercial to the audience
Name of car make in capital letters as it is the most important.
Smaller writing at the bottom with the slogan
Half of the screen used with the information to make it clear to the audience
Channel it is going to be on placed on the corner of the screen Having the promotion
with a red background gets the audience eye
Phrase persuading the audience in white at the bottom of the screen to make it visible
THE END