A selection of elephants lined up at Albert Hall Museum during the Jaipur preview of Elephant Parade India
Feb 20, 2018 11:05 UTC
Aamchi Mumbai to welcome 101 artisticelephant sculptures as the city launchesthe first ever Elephant Parade in India
February 2018: 101 gorgeous elephant sculptures by leading artists anddesigners including LN Tallur, Princess Pea, Christian Louboutin, SabyasachiMukherjee and Masaba Gupta are scheduled to come to Mumbai for 3 weeksof public display for Elephant Parade India.
The official inauguration of the parade in Mumbai will be on Sunday, 25thFebruary 2018 at the Gateway of India in the presence of Shri DevendraFadnavis, Hon'ble Chief Minister of Maharashtra, Shri Sudhir Mungantiwar,Hon'ble Minister of Finance, Planning and Forests and Smt. Poonam Mahajan,
Hon'ble Member of Parliament (Lok Sabha) and Parade Ambassador.
Following the inauguration, the elephants will be displayed in herds atprominent Mumbai locations to be photographed, hugged and kissed by anadmiring public as part of what has become recognised as the world's biggestpublic art event. Each elephant will be for sale to raise funds for theirendangered wild cousins and their forest homes. Created as part of the 2017UK India Year of Culture, Elephant Parade India is organised by ElephantFamily in association with Good Earth.
Following 24 successful Elephant Parades worldwide, Elephant Parade Indiahas engaged leading Indian artists, fashion designers, design institutes, tribalpainters & celebrities to transform 101 elephant sculptures into uniquepainted masterpieces. A selection of elephants have been displayed at specialpreview events in Jaipur, New Delhi and Kolkata before coming to Mumbai.After the public display, the elephants will be sold in an auction to raisefunds for Asian elephant corridors and projects to address human-elephant-conflict throughout India.
Elephant Corridors are the pathways that elephants use to get from oneforest feeding ground to the next. Like bridges between islands, they providevital connections between forest fragments, allowing elephants and otheranimals to move freely. Elephant Family is working in priority landscapes inpartnership with the Wildlife Trust of India to secure 101 elephant corridorsin India. Elephant Family also funded the 2017 publication of Right of Passagein which 101 elephant corridors are identified across key regions of India.
Elephant Parade India is an awareness raising campaign aimed at drawingattention to the plight of the endangered Asian elephant whose numbershave fallen by 90% in the last 100 years. Funds raised from the parade willhelp secure 101 elephant corridors across India for the endangered Asianelephant. The London Elephant Parade, which took place in 2010, becameLondon’s biggest public art exhibition with more than 250 brightly paintedelephants located across central London. The sculptures sold for £4.1m andraised awareness for the plight of the endangered Asian elephant withaudiences of 25 million people.
For more information on the sale of the elephants, please call + 91 7045581234
For further information on the parade, high-res images and interviewrequests please contact: Amrita Kapoor, Senior Account Manager, Flint E:[email protected] M: +91 9818058964
For regular updates, follow Elephant Parade India on:
Facebook: Elephant Parade Fan Instagram: @elephantparadefan
Elephant Parade is the world’s largest open air art exhibition of decoratedelephant statues that seeks to attract public awareness and support for Asianelephant conservation. Created by local and international artists, each elephant isa unique piece of art. Parades have been run in the following cities:
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Rotterdam 2007
Antwerp 2008
Amsterdam 2009
Emmen Zoo 2010
London 2010
Bergen 2010
Heerlen 2011
Copenhagen 2011
Milan 2011
Singapore 2011
Hasselt 2012
Trier-Luxembourg 2013
Dana Point, California 2013
The UK national tour 2013-14 - a 14-month non stop tour, visiting:
London, Manchester, Gateshead, Cardiff, Glasgow, Nottingham, Norwich,Newcastle, Uxbridge, Lakeside, Stoke, Watford and Bromley.
Calais 2015
Bangkok 2015
Florianopolis 2015
Taiwan 2016
Chiang Mai 2016
Sao Paolo, Brazil 2017
The Netherlands 2017
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Contacts
Guy Bellamy Press ContactManaging Director, UK & International newsroomEvents, Press Office, International [email protected]+44 7766775216