HUGE / Mediabistro Social Ad Summit 1
Social-Driven Marketing Solutions
October 1, 2010
Aaron ShapiroHUGE
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2010Social Marketing Comes of Age
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Why do some social media campaigns succeed… while most fail?
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Reason #1
Authenticity
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Bottom Line
You can’t trick the public. Don’t try.
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Reason #2
If it can go wrong, it will go wrong.
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Reason #3
Speed wins.
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Reason #4
Currency
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Clients
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Reason #5
Free stuff
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The real secret to social media success…
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Create something you’ll want to share with your friends… that’s consistent with your brand message.
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Does it pass the “I gotta share this!” test?
(usually, the answer is no… but the campaign is launched anyway…
and then people wonder why the “social” part failed)
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If people want to share it, people will want to write about it, and the social message is amplified.
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If people want to share it, people will copy it.Copycats welcome!
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Don’t forget to measure it!Real KPIs, not just how many fans you have.
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Thank you!
www.hugeinc.com45 Main Street, 2nd floorBrooklyn, NY 11201@hugeinc
Call us.Phone: +1 718 625 4843Fax: +1 718 625 [email protected]