Download - AAUW Kathy Sipple Presentation 11-8-10
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Technology for the 21st Century
Kathy Sipplewww.mysocialmediacoach.com
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Kathy Sipple – Social Media Specialist
• Founder/CEO of My Social Media Coach• University of Michigan Graduate• 2009 Winner: Indiana’s Most Influential Woman
in Social Media• Member of Mensa• Social Media Specialist at Forward Progress• 22 years in Sales and Marketing Technology• Campaign Development in Social Media• Trained and coached over 20,000 people• Financial Services, Real Estate, Professional Services,
Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
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Have you heard about…?
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Lots of sites out there…
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Evolution of Technology • Written language >>> Printing press• Mainframe computer >>> PCs/laptops• Telephone >>> Mobile phones• Internet/email >>> Chat/forums (Web
1.0)• Web sites >>> Blogs/social sites
(Web. 2.0)• What next??
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What is social media?• Web 2.0 (a.k.a. read/write web)• People having online conversations• An opportunity!• Context – “Did You Know?”
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Key Concepts• Many to many relationships• Ambient awareness• Crowdsourcing• Leaves a permanent trail• The network beneath the network• Blurry line between people and
brands• Integration with mobile devices
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Who uses it?• Varies by site• Growing and changing• Quantcast.com
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Social network sites• Facebook – social, fun, photos,
events• LinkedIn – professional, business• Twitter – quick bits of information• Myspace – younger• NING – develop your own social site• Blog (web + log) – Wordpress,
Typepad, Blogspot
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Social bookmarking• What is it?• Make your life easier• Promote your own sites
– Delicious– Digg– Stumbleupon
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Other• Flickr – Photo sharing• YouTube – Video sharing/search• Vimeo – Longer video• Slideshare – Powerpoint presentations• Dimdim – Webinar• SurveyMonkey – Surveys• Blip.fm, Grooveshark - Music
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Newer on the scene…• Flowtown – Drip marketing, lead
capture• Gist, Xobni - Aggregators• Evernote, Dropbox – Multi-platform
storage• Google Laboratories – Always
innovative!
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Questions? 2 myths about social media:
Myth #1: It’s hard.
Myth #2: It’s easy.
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Next steps• Before joining in, listen• Decide what makes sense for you• Create an efficient, sustainable plan• Claim your user ID
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Thanks for coming!• One-on-one coaching• Group coaching• Online training available
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Let’s Connect!• Twitter.com/kathysipple• Facebook.com/kathysipple• LinkedIn.com/in/kathysipple• Facebook.com/mysocialmediacoach• [email protected]