Download - ABCD... UX
A B C D UXUnderstanding, establishing and sustaining human-centered designMatthew Doty | @matthewjdoty | #abcdux
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Intros
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About Me
3Matthew Doty | @matthewjdoty | #abcdux
@matthewjdoty | #abcdux
About RBA
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About you...
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Setting the Stage
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I’ve seen a lot of places...
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Razorfish!
Pentair!
American Standard!
Lennox!
Ameriprise!
Target
Life Time Fitness !
Best Buy!
OfficeMax!
Sears!
Marriott!
Kraft Foods
Ashley Furniture!
Goldman Sachs!
PNC!
AT&T!
JC Penney !
Acquity Group
@matthewjdoty | #abcdux
I’ve been called a lot of names...
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UX Analyst
Usability Engineer
Information Architect
UX Consultant
UX Architect
UX Manager
UX Practice Lead
UX Director
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3 things have been getting clearer and clearer...
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The UX Boom
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UX
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The UX Bandwagon
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UX
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The UX Bubble
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UX
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What do we do?
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A B C D UX
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...is for Awareness
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“Knowing is half the battle” !
-GI Joe
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1. We need to know what UX is
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UX
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HCD
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2. We need to know how to explain UX
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Understanding, Empathizing & Advocating
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Balanced, thoughtful, interaction design
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User Needs
Business Objectives
Creative/Brand Direction
Technical Capabilities
UX
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!!
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Cr
FED
UX
BA
Building on shared objectives
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3. We need to know what UX can really do
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What CAN UX really do?
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Awareness of what UX is, how to explain it and what it can really do.
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B27
...is for Basics. !
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B asics @matthewjdoty | #abcdux
“Gentlemen, this is a football” - Vince Lombardi
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http://www.biography.com/people/vince-lombardi-9385362
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What are the basics of UX/HCD?
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“Doing UX” Staffing & Supporting UX
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Basics: “Doing UX”
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Basic Objectives
1. Understand, empathize with & advocate for the people who actually will use what you’re producing.
2. Design a solution that delivers on user needs while balancing other priorities.
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B asics @matthewjdoty | #abcdux
Basic Activities
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UX Evaluation
Interaction Design
User Research
UX Strategy
UX
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Basics: Staffing & Supporting UX
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Basic Characteristics • Empathetic• Articulate• Technical • Artistic• Systematic• Passionate
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• Practical • Diplomatic• Quick-witted• Observant• Collaborative• Low-maintenance
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Basic Characteristics
"The ideal is this hybrid person who's both right-brained and left-brained, high tech and high touch"!http://www.computerworld.com/s/article/9237419/UX_specialists_are_hot_commodities?omyId=18&pageNumber=2
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Basic Needs
• Access to users/data• Sustained focus• Collaborative iteration• A seat at the table
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Basics: The critical factors we need for successful HCD !
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...is for Change !
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Keys to effective change
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1. Identify what you want to change2. Pinpoint critical behaviors 3. Experience critical behaviors
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1. Identify changes
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What changes are we making?
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• Learn more about UX• Hire UX talent• Implement human-centered thinking• Maximize the UX toolkit• Establish a UX practice• Mature the UX offering
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2. Pinpoint Critical Behaviors
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Critical Behaviors...
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• Small/Simple • High impact • Yield desired results
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Critical Behaviors: Establishing HCD
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1. Experience your audience2. Make your thinking tangible3. Take a collaborative stance4. Practice “tactful persistence”
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3. Experience Critical Behaviors
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Is it worth it?
Can I do it?
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Change what needs to be changed. !
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D51
...is for Discipline
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D iscipline @matthewjdoty | #abcdux
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” -Thomas Edison
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Discipline = Work...
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... hard, constant work!
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Core Aspects of Discipline
1. Buy-in2. Accountability
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Generate buy-in
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Maintain buy in
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BEWARE OF GROUPTHINK!
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Hold yourself accountable
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Hold each other accountable
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Is it worth it?
Can I do it?
@matthewjdoty | #abcdux
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Discipline ourselves to do things differently
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A B C D UXAwareness Basics Change Discipline
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Questions?
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Recommended Reading
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@matthewjdoty | #abcduxh"p://www.flickr.com/photos/thuanygabriela/4818584778/sizes/l/in/photostream/
THANK YOU!!!
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A B C D UXA practical approach to understanding, establishing and sustaining human-centered design (HCD)Matthew Doty | @matthewjdoty | #abcdux
