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ABCs of Generation XYZ
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Generational Differences in MembershipRecruitment and RetentionRecruitment and Retention
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Veterans/ Builders
Born 1909-1945 over 65y/o
Family Extended
Media Newspaper/Radio
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Veterans/Builders
Technology Rotary phone
Defining idea Duty
Education Dream
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Builders
Money/Buying
Work
Reward
Save it, cash
Teams, committed
You’ve earned it
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Builders
Motivation Pride in accomplishment
Style of operation Command and Control
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Boomers
Born 1945-1960 age 50-65
Family Nuclear
Media Television
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Boomers
Technology Calculator
Defining idea Individuality
Education Birthright
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Boomers
Money/Buying Buy now/credit
Work Personal fulfillment
Rewards You deserve it
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Boomers
Motivation Self interest
Style Bold, aggressive
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Generation X
Born 1961-1980 age 30-49
Family Single parent
Media Cable TV
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X-ers
Technology Personal Computers
Defining idea Diversity
Education Pathway to goal
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X-ers
Money/Buying Buy it now/struggle
Work Difficult challenge
Rewards You need it
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X-ers
Motivation Recognition
Style Just Do It
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Generation –YMillennials Born 1980-2000 age 10-30
Family Blended
Media Internet
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Y-Millennials
Technology Digital
Defining idea Authenticity
Education Enrichment
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Y-Millennials Money/Buying Buy now/online
Work Opportunity to do good
Rewards You can share/ enough to
share
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Generation-Y
Motivation Instant gratification
Style Efficiency/Multi-taskers
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Generation Z Born 2000-? Child
Family Non-traditional
Media Social
Technology Ipod/Iphone
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Developing a culture for new generations
Enhances recruitment
and retention
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Meetings
Fun Learn Inclusive Flexible Efficient
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Communication
Technology Direct communication Respond to opportunities not commands Progress reports not details Listen Encourage questions
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Projects
Opportunities to learn Opportunity for personal development Challenge that can be met Options/ Empower Product over process
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Relationships
Desire to work in common interests Project driven relationships Do not network traditionally Mentors who care Win/Win Strong commitment takes longer to
achieve
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Charge Into Your FutureCharge Into Your Future
““Investigating What Generation Xs Investigating What Generation Xs and Ys Want from Service and Ys Want from Service
Club MembershipClub Membership””