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RMAI is an industry-managed body with membership base of 100 +
corporate, Media Agencies , PSU & Govt. Some of its members include Abbott,
Ayurvet,BKT tyres, BIMTECH, Birla Group, Cargill, Capital World Media,
Crompton & Greaves, Dayal Gropup, DDB Mudramax, Dabur, Ericsson,
Department of Posts Govt of India, Geometry Global, Godfrey Phillips, Group
M, Green Light Planet India, Hero Motocorp, HLL Lifecare, Indian Oil, IILM,
Impact Communications, Insight, ITC, JCB, JWT, Linterland, MART, Maruti
Suzuki, MERCK, Novartis, Parle, Percept, PHI Seeds, RC&M, Rural Relations,
Reuters Market lights, Sahaj E Village , Sustainable Agro-commercial Finance
Ltd., Tata Steel, Tata Motors, Ultratech, Usha International, Vritti Media, JWT,
Zeeco Media, HT Mobile Solutions, Advanta Ltd, Muthoot Fincorp Ltd.
RMAI engages with various stakeholders like Corporate, Rural Agencies,
Media, Academicians, and Inuencers etc. continuously through knowledge
sharing Events & Activities.
• KNOWLEDGE EVENTS - Seminars, Conferences and Roundtables on Rural
Distribution, Media in Small Towns, Role of IT in Rural India, Marketing of
Regional Brands in Rural India, and Innovative Sales & Marketing
initiatives in Rural India
• RURAL MARKETING COURSE - RMAI takes up a well-designed RM course
in leading B Schools of India. Faculty is drawn from RMAI membership
base.
• RURAL IMMERSION TRAINING PROGRAMME - RMAI conducts RIPs to
sensitize Corporate Managers on various aspects & nuances of Rural
Marketing.
• ANNUAL RURAL CONCLAVE - to bring industry leaders, technology
players, marketers, innovators under one roof to deliberate on challenges
& opportunities afforded by Rural Markets. (www.ruralconclave.com)
• RESEARCH - RMAI regularly conducts studies in Rural on various topics.
Members can access either free or discounted prices.
• FLAME AWARDS - To encourage and acknowledge the best & innovative
works/initiatives in Rural. (www.ameawards.com)
• AYURVET STUDENT AWARD – Instituted to award Management Students
for their Summer Rural Projects. (www.studentsaward.ameawards.com)
• FLAME LEADERSHIP AWARDS – These awards are given to individuals
who have contributed immensely to the rural marketing industry.
• RMAI CORPORATE EXCELLENCE AWARDS – Recently instituted awards are
given to organizations for sustained & path breaking initiatives in Rural.
SOME OF OUR REGULAR ACTIVITIES INCLUDE
AWARDS
www.ameawards.com www.rmai.in
RMAI is an industry body set up in 2005 with the objective of
promoting, improving, developing and furthering the cause of
Rural Marketing in India.
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RMAI is hosting a day long conference “Digital dot Rural”
preceding to Flame Awards Asia 2016 & Flame Leadership Awards
2016 .
Big data, Digital marketing, Social media & Mobile platforms-
each presents unique opportunities for rural marketers. Expert
practitioners of digital world are on board to share with
delegates, how to leverage these technologies to transform their
businesses.
Digital dot Rural conference will bring together the most-forward
thinking marketers , innovators, entrepreneurs and technology
players to share new solutions and strategies to access these
markets and engage new aspiring rural consumers.
Select sessions will cover Rural in Digital Space, Mobile
Marketing, Social Media & E-commerce. Conference will also focus
the on the future scenario of Digital in Rural and its impact on
Rural Markets. Representatives from GOI will share their vision on
ambitious Digital India initiative & NOFL plans and its impact on
Rural.
Program gamut will enable attendees to take away tactical and
actionable advice that they can apply to their businesses. Over
300 delegates from Corporate, Government, marketing and media
agencies from India & Asia are expected to attend this event.
www.ameawards.com www.rmai.in
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TH11 OF MARCH 2016TAJ VIVANTA, DWARKANEW DELHI
Ag
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da
Registration
Welcome address by President Sanjay Kaul
Inaugural Session - Bridging Digital Divide• Ministry of Telecommunications and Information Technology, Govt. of India* • Sandeep Aurora – Director, Marketing and Market Development – Intel South Asia
Networking Tea
Winning in Rural with the power of digital – Marketer’s Lessons:• Pankaj Parihar, Head of Digital Marketing at Godrej Group• Sourav Shah – Head of Digital at Mahindra & Mahindra Financial Services • Sankalp Potbhare– Head – Business Strategy and Sales Development at Reckitt & Benckiser
Marketing Communications - The Digital Way Key Note Presenters• Bansari Vyas – Industry Strategy Leader, Digital Marketing, South Asia at Adobe• Aparna Lal – Head Digital Marketing, Microsoft Corp. India Pvt Ltd• K V Sridhar – Chief Creative Ofcer – Sapient Nitro India
How can Brands engage socially in an already Social Rural Key Note Presenters – Speakers Invited
Lunch
Digital Bharat : Access, Economy, Entrepreneurship and Development -• Madan Padakki – Co-founder, Managing Director & Chief Executive Ofcer – Head Held High Services• Osama Manzar – Founder Digital Empowerment Foundation
Attracting Customers to the New Age Haats – e-commerce• Amarjit Batra*, CEO – OLX India• K.S. Bhatia, Founder PUMPKART.com
Making the most of the most viewed screen – Mobile Key Note Presenters :• Leveraging Mobile Platform – Milind Pathak – Chief Operating Ofcer at Madhouse• Engaging Rural Consumers – Girish Chaturvedi – Vice President, Mobility at Netcore Solution• How Brands can Embrace Content –Surya Narayan – Head of Business at Hungama Digital
Tea Break
Rural Marketing Planners – Need to think digital integration (Panel Discussion)
8.30 – 9.30 AM
9.30 – 9.35 AM
9.35 – 10.35 AM
10.35-11.00 AM
11.00 – 11.45 AM
11.45 – 12.30 PM
12.30 -1.10 PM
01.10 to 2.00 PM
02.00 – 02.30 PM
02.20 -03.00 PM
3.00 TO 4.00 PM
4.00 to 4.30 PM
4.30 to 5.15 PM
www.ameawards.com www.rmai.in
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Sp
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Aparna LalHead Digital Marketing, Microsoft Corporation
India Pvt Ltd
Bansari Vyas Industry Strategy Leader,
Digital Marketing, South Asia at Adobe
K V SridharChief Creative OfcerSapient Nitro India
K.S. BhatiaFounder
PUMPKART.com
Milind PathakChief Operating Ofcer
at Madhouse
Madan PadakkiCo-founder, MD &
Chief Executive OfcerHead Held High Services
Osama ManzarFounder
Digital EmpowermentFoundation
Pankaj PariharHead of Digital Marketing
at Godrej Group
Sourav ShahHead of Digital at
Mahindra & MahindraFinancial Services
Sandeep AuroraDirector, Marketing andMarket Development
Intel South Asia
Sankalp PotbhareHead - Business Strategy
and Sales Development at Reckitt & Benckiser
Surya NarayanHead of Business at
Hungama Digital
www.ameawards.com www.rmai.in
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Rural Marketing Association of India (RMAI) instituted Flame
Awards in 2006 to recognize excellence in marketing,
promotion and initiatives across rural markets of India.
Flame Awards is the most prestigious award program that
celebrates the best of the best in rural marketing &
communication.
These awards are now christened as Flame Awards Asia 2016
For the rst time these awards will also honor the best
practices and exemplary work from our immediate sub
continent.
Winners will be awardedat a packed evening gala on 11th
March, 2016 at Taj Vivanta, Dwarka at New Delhi.
Get inspired. Get ideas. Join us to celebrate the best work in
the industry.
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www.ameawards.com www.rmai.in
AWARDS ASIA 2016
S SivakumarChief Executive Ofcer
ITC Ltd (ABD)
Jury Chair
Panel - 1
Govindraj EthirajFounder of Boom Live
Harish BijoorBrand - Strategy Specialist & CEO,
Harish Bijoor Consults Inc.
K V SridharChief Creative Ofcer,
SapientNitro, India
Mohan SaxenaManaging Director,
Ayurvet Limited
Sam BalsaraChairman &
Managing Director MADISON WORLD
Santosh DesaiManaging Director & CEO
Future Brands Ltd
Sudarshan JainManaging Director
Healthcare SolutionsAbbott Healthcare Pvt. Ltd
Panel - 2
Dr. M J KhanEditor Agriculture Today
& ChairmanRural Outreach (P) Ltd
George PaulDirector, Marketing
Ericsson India Pvt Ltd
Kaushik DharHead Rural Marketing
Tata Motors
Osama ManzarFounder & Director
Digital Empowerment Foundation
Pravin KulkarniGM - Marketing,
PARLE PRODUCTS PVT LTD
Sanjeev ShuklaGeneral Manager &
Head National MarketingHero MotoCorp Ltd.
Shri Arvind SonmaleManaging Director &
CEO of SAFL
Surya NarayanHead of Business at
Hungama Digital Services
Jury
www.ameawards.com www.rmai.in
AWARDS ASIA 2016
Jury
Panel - 3
Amit GuptaNational Manager
(Customer Marketing)Cargill India Pvt Ltd
Biswa ChakrabortyGeneral Manager Brand & Channel Management
Crompton Greaves Limited
Krishnendu SanyalChief - Marketing & Sales at Tata Steel
Puneet VidyarthiHead Rural Business & Digital Innovations
JCB India Ltd
Santosh DashChief Executive OfcerSahaj e-Village Limited
Siddhartha ChoudharyHeadGlobal Marketing
Water Health International
Suvodeep DasGlobal Marketing Director
Greenlight Planet Inc
Panel - 4
Nassir Uddin AhmedHead of Capitalisation
Communications & External Relations, SwisscontactKatalyst
Bangladesh
Samir GupteManaging DirectorGeometry Global
Indonesia
Sandya SalgadoSocially Responsible Business
Strategist CommunicationsProfessional
Shariful IslamFounder & CEO
Bangladesh Brand Forum
Ujaya ShakyaVice-president of
Advertising Association of Nepal
Venkat Ram VasantavadaPresident -Agribusiness
Deepak Fertilisers &Petrochemical corporation Ltd.
www.ameawards.com www.rmai.in
AWARDS ASIA 2016
Reg
istratio
n
& P
ricing
For Non RMAI Members
For RMAI Members` 6000/-
7500/-`
AWARDS ASIA 2016
Overseas EntryUS$ 50
EARLY BIRD OFFER - (End on 31st Jan’16)
For Non RMAI Members
For RMAI Members` 6000/-8000/-`
thREGULAR PRICE - (End on 11 Mar’16)
For Non RMAI Members
For RMAI Members` 8000/-10000/-`
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www.ameawards.com www.rmai.in
*Taxes Extra