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ABSTRACT
This dissertation analyses the matrimonial ads in leading
newspapers ‘The Times of India’ and web portals such as
‘bharatmatrimony.com’, ‘shaadi.com’. It aims to look at what kinds of
desires and requirements are asked in the matrimonial ads to trigger
the formation of marriage market scenario. Adapting multisided
feminist perspective, the ads in newspapers and on websites are
analysed. Main part of this dissertation includes how brides are
commoditised in marriage market and how they are objectified by
giving their description in these ads. This dissertation also focuses on
how the caste and class factor are still paramount in the marital
search. Lastly, feminist analysis of these ads is provided by using
various feminist theories. After going through this analysis, it can be
deciphered that in 21st century also the idea of stereotypical bahu,
wife still very much rooted in Indian society.