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to accelerate your local movement
using social media
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slideshare.net/brianbarela
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twitter.com/brianbarela
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how do I get informationabout my movement to spread?
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observe, experiment, measure, modify
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we love to shout!
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if you were a new student,what are some reasons why
these updates might not help you attend these
events?
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what really spreads
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Visual
Culture
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250 Million
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90 Billion
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Relevance
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.002%
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90%
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Observe
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+
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Imagine the possibilities!
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Experiment
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“experimentation isn’t a luxury, it’s a must.”--jean case
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ThankGod!
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Experiment
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Measure
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are you looking?
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Modify
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Cultural + Structural
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Cultural
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Structural
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you will accelerate your local ministry if you experiment, measure, and modify online communications
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Observe
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Experiment
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Measure
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Modify
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Critical Elements of an online story
Media Rich (photo, video)
Taps into what is already being talked aboutAsks for a response (“like,” “comment”)Short
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How to Observe & Uncover Trends
Facebook Lists
Twitter Search (search.twitter.com)
RSS
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Maximizing Facebook Photos
3 Photos at a Time Most Compelling“Share” Button--Invite people to share
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video
animoto, short youtube