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ACCURA NEWS FOR PUBLISHERS
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Key Issues Facing Publishers • Economic uncertainty • Deep staff and newsroom cutbacks • Content creation is costly • Readers expect traditional travel, lifestyle,
automotive, and tech content • If content is unavailable, readers will go elsewhere
and perhaps not return • Declining circulation and readership • Competition with “online” • Social media
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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The Solution
Accura News for Publishers, a service that provides real-time news articles, reviews, and features in areas including travel, automotive, and tech to newspapers, magazines, and online publishers.
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Accura News Allows You to • Lower the cost of content • Offer content your audience craves • Continue to publish traditional reviews in print
editions • Bulk up digital offerings to compete online • Access original and compelling content and
images for smartphone, tablet, and phablet users
• Utilize unique and compelling still images needed to engage readers
• Build new products to bring in new readers © 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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With Accura News… § Publishers are now able to license
high-quality content, including an unlimited number of full-text articles and images, from an award-winning publisher at a low cost
§ Publishers can also commission custom content and photographs from some of the world’s best writers
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Accura News • Designed for the publishing industry • Includes Accura’s award-winning
journalism with original content written by Accura Media Group’s editorial staff in its United States and European bureaus
• Accura is the publisher of Frequent Business Traveler, the world’s leading business travel publication
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Why License Content? • Increase your audience – with access to in-depth, timely, and informative
articles and news stories in travel, lifestyle, automotive, and tech gear, you can increase your publishing frequency and build a bigger, more valuable audience, thereby increasing the value of your publication to your readers
• Increase ROI – licensed content is published on your site and shared links in social media drives traffic directly back to you
• License and copyright – all Accura News content is written by Accura staff members and all photos are taken by Accura photographers so you never have to worry about copyright infringement or compliance issues.
• Reader satisfaction – High-quality, well-written stories fill a void.
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Content and Coverage Areas • Features and destination pieces on cities
and exotic locales • Hotel reviews • Airline reviews • Car reviews • Tech gear reviews • Travel news
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Accura News Modules
• Real-time news feed • Web app • Custom content • Optional newsletter
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Real-Time News Feed • Globally focused service covering
news, features, and reviews across six continents
• Delivered in a format that can be utilized by your content management system and easily transferred to your desktop design system for print
• Content is original, timely, compelling, and authoritative
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Custom Content • Commission anything from a 500-word blog post
to an in-depth travel or product or car review to a white paper as well as photos for a marketing piece or brochure or article
• Request a poll or survey including final results for a topic you wish to highlight
• All custom content is written by carefully vetted Accura staff members and will be exclusively yours
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Web App • Presents a full spectrum of news and features
organized by user-selected topics, unique to each reader
• Filtered content drills down to the information your readers want to see, reducing Information Overload
• Topics covered include: • Geographic regions • Company name (a specific airline or hotel
group, for example) • Theme (new hotels or airline routes)
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Newsletter • Carries your publication’s branding
• Facilitates the distribution of the latest
news and features via e-mail to • Readers • Members • Others
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Accura Editorial Process
• Dedicated, knowledgeable staff writers
• IBM-designed workflow and editing system
• Experienced copy editors and fact-checkers
• Staff photographers
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Accura News Benefits • Significantly lower cost • In-depth, well-written stories • Variety of topics to choose from each week • Build a relationship with customers by
becoming a valued source for travel news and information
• Web app brings readers back to your web site time and time again
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.
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Accura News for Publishers • Passionate About Journalism • Long on In-‐Depth Content • Economical • Short on Hype
© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.