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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
ACERMASTER BRANDLOCKUP GUIDELINES
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
TABLE OF CONTENTS
ACER MASTER BRAND LOCKUP USAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
MASTER BRAND LOCKUP COLORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
PRIMARY MASTER BRAND LOCKUP (VERTICAL) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
PRIMARY MASTER BRAND LOCKUP COLOR VARIATIONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
SECONDARY MASTER BRAND LOCKUP (HORIZONTAL) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
SECONDARY MASTER BRAND LOCKUP COLOR VARIATIONS. . . . . . . . . . . . . . . . . . . . . . . . . . .8
MASTER BRAND LOCKUP CLEAR SPACE AND MINIMUM SIZE . . . . . . . . . . . . . . . . . . . . . . . . . .9
MASTER BRAND LOCKUP FOR LARGE SIZES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
MASTER BRAND LOCKUP DON’TS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
MASTER BRAND LOCKUP TRADEMARK USAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
APPENDIX – MASTER BRAND LOCKUP ASSETS OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . .13
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
ACER MASTER BRAND LOCKUP USAGE
EXCEPTIONS
The Acer Master Brand Lockup with the tagline, “explore beyond limits™,” should be used on all
above-the-line communications. This ensures that the tagline is used frequently and consistently,
for maximum impact. The tagline should be encouraged for below-the-line communications but can
come at the discretion of marketers.
The success of a new brand positioning requires dedication and commitment from all marketers.
As the creative expression of the brand positioning, the tagline should be enforced by all. Mandating
the tagline not only guarantees visibility with consumers, it also serves as a constant reminder to
marketers of Acer’s vision and purpose. Making the tagline a required element helps create global
consistency in messaging and theme.
The tagline is succinct and straightforward. Marketers and agencies should be able to integrate
it seamlessly into creative executions. For greater flexibility, marketers may choose between the
vertical and horizontal lockup depending on their needs and space constrictions.
Specific campaigns, for example product launches like the S3, may have their own unique tagline.
In these cases, “explore beyond limits™” does not need to be locked up with the Acer logo, the
campaign tagline could be used instead. In cases when space is at a premium, for examplea digital banner, the campaign tagline could take the place of the brand tagline to avoid clutter
and confusion.
Additionally, there may be some cases where Acer’s logo itself is minimized to the point where the
tagline would be unreadable. The tagline should never be used if it is too small to be clearly read
(see page 9).
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
MASTER BRAND LOCKUP COLORS
Primary Color
Acer Green is our offi cial brand color,
appearing in the Acer Master Brand Lockup
and in some form on all Acer materials.
Tagline Color
Acer Gray is our brand’s tagline colo r,
appearing in the Acer Master Brand Lockup
and in some form on all Acer materials.
Secondary Color
Use black when color is not available.
Acer Green
PANTONE® 368
CMYK
55+0+100+0%
RGB
131+184+26
HEX
83B81A
Acer Gray
PANTONE® 431
CMYK
0+0+0+70%
RGB
77+77+77
HEX
4D4D4D
Black
PANTONE® Process Black C
CMYK
0+0+0+0%
RGB
0+0+0
HEX
000000
Color is a powerful element of visual identification. Consistent use of
our identity colors will build visibility and recognition for our brand and
its personality.
Primary Color: Our primary color is Acer Green. Through consistent useof this simple, bold color our brand’s materials stand out and are instantly
recognizable. Corporate communications (e.g. stationery, office branding,
website) should primarily use this color.
Tagline Color: Our tagline color has been selected as gray to complement
our primary color. Gray adds personality to our Master Brand Lockup.
Secondary Color: Our secondary color has been selected as black to
complement our primary color. Black adds personality to our brand. In static
layouts, such as print and websites, the secondary color should be used
alongside our primary color.
Primary Master Brand Lockup ( Vertical)
Secondary Master Brand Lockup (Horizontal)
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
PRIMARY MASTER BRAND LOCKUP (VERTICAL)
The vertical Master Brand Lockup should be used whenever space allows.
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
PRIMARY MASTER BRAND LOCKUP COLOR VARIATIONS
Color usage
Used on our applications.
Single color usage
Used on applications when color is not available.
Full-color Master Brand Lockup
Use this version when legibility allows.
Color Master Brand Lockup options:
4-color process Master Brand Lockup
Used primarily on print collateral such as brochures and posters.
Pantone® spot color Master Brand Lockup
Used primarily on print collateral that use spot colors instead of 4-color process.
RGB Master Brand Lockup
Used primarily on screen, broadcast, video and web applications.
Black Master Brand Lockup
Use this version on light backgrounds
when color is not available.
Color light background usage B&W light background usageColor dark background usage B&W dark background usage
Reverse Master Brand Lockup
Use this version when background is too dark
to use our full-color Master Brand Lockup.
White Master Brand Lockup
Use this version on dark backgrounds
when color is not available.
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
SECONDARY MASTER BRAND LOCKUP (HORIZONTAL)
The horizontal Master Brand Lockup should only be used when it is
not possible to use the primary vertical lockup. For example, if you
only have a very shallow space in which to place the lockup.
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
SECONDARY MASTER BRAND LOCKUP COLOR VARIATIONS
Color usage
Used on our applications.
Single color usage
Used on applications when color is not available.
Black Master Brand Lockup
Use this version on light backgrounds
when color is not available.
Color light background usage B&W light background usageColor dark background usage B&W dark background usage
White Master Brand Lockup
Use this version on dark backgrounds
when color is not available.
Full-color Master Brand Lockup
Use this version when legibility allows.
Reverse Master Brand Lockup
Use this version when background is too dark
to use our full-color Master Brand Lockup.
Color Master Brand Lockup options:
4-color process Master Brand Lockup
Used primarily on print collateral such as brochures and posters.
Pantone® spot color Master Brand Lockup
Used primarily on print collateral that use spot colors instead of 4-color process.
RGB Master Brand Lockup
Used primarily on screen, broadcast, video and web applications.
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83px
ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
MASTER BRAND LOCKUP CLEAR SPACE AND MINIMUM
Clear Space
Minimum clear space is presented here as a guide to
position the Acer Master Brand Lockup a visually safe
distance away from distracting elements. Its size is the “a” in Acer.
It is essential that the Acer Master Brand Lockup remain free
of graphics, photography, typography, and other corporate
identities. The Acer Master Brand Lockup must always be
the most legible and prominent element in any given graphic
space.
Minimum Size
In reproducing our Master Brand Lockup, please use
common sense when considering its size and legibility.
A lockup logo that is too small ceases to serve any
communicative function.
The Acer Master Brand Lockup may be reproduced at small
sizes, so long as it remains legible and is not smaller than the
sizes as specified. The minimum size is measured by the width
of “Acer.” It should not be used smaller than 15mm (0.59") wide
for print and 83 pixels wide for broadcast and online use.
DO NOT USE OUR MaSTER BRaND LOckUp
SMaLLER THaN THE MINIMUM SIZE.
File Size
To facilitate scalling, all Acer Master Brand Lockup print
asset files have been provided at 30mm “Acer” width.
Please do not scale the f iles below 50% since it will shrink
art below the minimum size.
Clear SpaCe on
primary (HoriZonTal) maSTer brand loCkup
Clear space equals the height of one
“a” in Acer around our lockup.
Clear space equals the height of one
“a” in Acer around our lockup.
maSTer brand loCkup minimum SiZeS
Clear SpaCe on
SeCondary (VerTiCal) maSTer brand loCkup
Print Print
Broadcast and Web Broadcast and Web
15mm 15mm
83px
0.59" 0.59”
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
MASTER BRAND LOCKUP FOR LARGE SIZES
LARGE SIZES
We have provided a seperate Master Brand Lockup for uses exceeding 3” wide.
(As measured by the width of “Acer”)
The “TM” has been reduced so it will not overpower the Master Brand Lockup. These Master BrandLockups are for print use only. Do not use these large size logos at sizes 3” and below.
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DO NOT place our Master Brand
Lockup on backgrounds that limit
DO NOT add effects to our
Master Brand Lockup.
ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
MASTER BRAND LOCKUP DON’TS
The integrity of all our Master Brand Lockup variations must
be respected at all times. Don’t stretch, skew, condense or
otherwise morph or manipulate it. Any modif ication of the Master
Brand Lockup confuses its meaning and diminishes its impact.
THE MaSTER BRaND LOckUp MUST NEVER BE
aLTERED, MODIFIED OR REcREaTED. aNY aTTEMpT
TO MODIFY OR aLTER OUR LOGO IS a DIREcT
VIOLaTION OF OUR BRaND STaNDaRDS.DO NOT stretch or alter our Master
Brand Lockup in any way.
DO NOT alter our Master
Brand Lockup’s colors.
DO NOT attach subsidiaries
to our tagline.
DO NOT recreate or retype
our Master Brand Lockup
EXPLORE BEYOND LIMITS™
Headquarters
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
MASTER BRAND LOCKUP TRADEMARK USAGE
Usage Guidelines for the Acer Master Brand Lockup Trademark
(“Acer” with the tagline “explore beyond limits™”)
We own a trade mark on the tag line “explore beyond limits™”. Our rights are protected and
strengthened when our trademarks are used properly.
The following information addresses the correct treatment of the Acer Master Brand
Lockup trademark in advertising, marketing collateral, and other print, Web, or
audiovisual material.
– We must use a trademark symbol (TM) with the tagline to ensure our legal rights are
protected.
– Always display the trademark symbol (TM) in the position indicated. You may not modify or
re-create the “Acer, explore beyond limits™” trademark under any circumstances, and youmay not translate the trademark for non-English documents.
– The text trademark for this brand is “Acer, explore beyond limits™”. This should be regarded
as a sentence, with a comma between the words
– In a title, in the first occurrence in text, and in other prominent instances (i.e. in bold, in
header, or in footer), always follow the words “Acer, explore beyond limits” with the ™
symbol in superscript.
– In each communication piece that uses the “Acer, explore beyond limits™” trademark,
provide an attribution notice for all Acer trademarks used in that piece, e.g. “Acer and Acer,
explore beyond limits™, and combinations thereof are trademarks of Acer, Inc.”
– A boilerplate statement must appear at the end of marketing documents. It should list only
the marks that are used in the document (plus Acer, and the Acer logo which are always
listed). The correct verbiage is: “ ‘explore beyond limits™’ is a trade mark of Acer, Inc. in the
U.S. and certain other countries. All other trademarks mentioned in this document are the
property of their respective owners.”
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Acer Green 4C55-0-100-0
Acer Gray 4C0-0-0-70
Acer Green RGB131-184-2683B81A
Acer Gray RGB77-77-774D4D4D
Black0-0-0-100
PANTONE 368 C
PANTONE 431 C
White0-0-0-0
White RGB255-255-255FFFFFF
Black RGB0-0-0000000
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ACER MASTER BRAND LOCKUP GUIDELINES
JANUARY 2012
APPENDIX – MASTER BRAND LOCKUP ASSETS OVERVIEW