This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
Mark Elder, Chief Technology Officer, Acquiro
Thursday, May 16th 2016
Acquiro and TIBCO: Innovative approach to tackle data quality problems of Big data world
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
Agenda
1.About Acquiro
2.What We Do
3.Key Business Challenges
4.Why We Chose TIBCO
5.Demonstration
6.What’s Next
7.Questions
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
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This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
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• Founded in 2012 (As Selling Simplified)• Content Syndication
• Rebranding SaaS business as Acquiro
• 150 Employees
• SaaS Product Division founded 2015
• 3 Products Currently
• 2 More in Concept Stage
About Acquiro
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
APJ Regional Office
Singapore
London
Denver (HQ)
United States
Pune Engineering Center
India
Acquiro Offices
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
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EMEA Regional office
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
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What We Do
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
What we do.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
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Multi-channel lead processing SaaS Solution
Multi-channel Sales/Data Management SaaS Solution
Lead Generation Vendor Management
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© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• Advanced TOFU Lead Processing Solution
• Intercepts leads from any source
• Evaluates, Validates and Enriches leads with very little information
• Injects treated lead into sales lead systems of clients choice (e.g. SFDC)
• High rate of lead recovery
• Comes with a monitoring dashboard
Acqurio LeadMATCH
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• Systematic SaaS data quality solution for Sales and Marketing
• Integrates with core sales/marketing system e.g. SFDC
• Enriches and maintains Account and Contact data at guaranteed SLA of =>90% Average
• Requires not training, installation or changes to existing client infrastructure
• System of carefully calibrated tools and techniques
• Customer dashboard to monitor DQ
Acqurio LeadCARE
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This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• SaaS solution for lead generation vendor management
• Designed for marketing agencies and large company marketing departments
• Inserts a quality command and control layer between the lead source vendor and the end consumer (agency client)
• Automatically checks incoming vendor leads for format and criteria compliance
• Full agency dashboard view
Acqurio LeadMGR
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
Key Business Challenges
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• Master System of Record• 10M+ Records and increasing by 50K per day
• Master System of Record – Work in Progress• 10M+ records and increasing by 100K per day
• Domain resolution database• 300M records and updated every quarter
• Multiple Client Instances• 25,000 records to 1M records
Big Data Sources
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This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• Big Data but complex data• Incoming data is generally of poor quality• Often no key identifier (e.g. Account Number)• Short turnaround time• Multiple record versions• Each record may be touched 12-15 times during treatment• Multiple consumers all of which must be securely segmented from each other• Many different upstream and downstream consumers• Different input/output data formats
Key Business Challenges
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© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
How We Addressed the Challenges
Challenge Product
Big Data but complex data MDM
Incoming data is generally of poor quality Clarity, MDM
Often no key identifier (e.g. Account Number) MDM
Short turnaround time BusinessWorks 6
Multiple record versions MDM
Each record may be touched 12-15 times during treatment BusinessWorks 6, EMS
Multiple consumers all of which must be securely segmented from each other
MDM – Multi Tenancy
Many different upstream and downstream consumers BusinessWorks 6, Plug-ins
Different input/output data formats BusinessWorks 6
Visibility into all activities (Business perspective) Spotfire 7.5
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• Needed an integration backbone that was:• Proven• Fast• Flexible• Reliable• Easy to Manage
• Niche products like Clarity and Patterns
• MDM functions were a good fit for our data management and record versioning use cases
• Spotfire has right balance or ease of use vs. analytics power
Why Did We Chose TIBCO?
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© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
Experiences
• Positive• Products fast• Mostly stable• Easy to work with• TIBCO Support very responsive
• Challenges• Handful of bugs – nothing show-stopping• Availability of BW6 developers – ended up internally training a
bunch
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• BusinessWorks V6.2x• Plug-ins: SFDC, Marketo, ADB, Netsuite• Custom Plugins: Box, Eloqua, Pardot
• EMS V8.2
• MDM V9.1
• Clarity V2.3
• Patterns V5.2
• Spotfire 7.5
TIBCO Products Used
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© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• Elastic Search
• ReST
• Java
• HTML5
• SQL Server
• MySQL
• Multiple external information services
Other Tools & Services Used
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© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
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DemonstrationLive Lead Processing
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Demonstration Flow
Real-Time
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• Load Leads File Into Box Folder• LeadMATCH will detect and parse file• Compare against MSOR
• Matched leads delivered to SFDC leads queue• Unmatched leads to Corporate or Private stream
• Unmatched leads flow to agent• May or may not have information appended
• Agent edits and makes decision to deliver/discard• Validated lead is delivered to SFDC• All progress displayed on dashboard
Demo Process Flow
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
What’s Next?Future Direction
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© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
• Moving frequent accessed data stores to ActiveSpaces Cache• SQL server will be relegated to backing store
• Introducing system monitoring and logging• RTView and LogLogic
• Complex Events Processing in QA• Developing “intelligent” data treatment processing
• Increase data science competency• Evolving Spotfire from business analytics to predictive analytics• Hiring data scientists
• Introduction of Machine Learning & NLP
What’s Next?
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
Takeaways
1. ITS ALL ABOUT THE DATA
2.We are always balancing Speed vs. Accuracy
3.Our Industry is always changing. Need a platform that can handle
that
4.We are constantly innovating. Need a platform that can handle that
too
5.SaaS Means High Reliability – 24/6/365
6.We basically built our business model around TIBCO
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
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Thank You & Questions
www.acquiro.com
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
© Copyright 2000-2016 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.