Download - ACS Facebook Webinar May 19, 2011
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How to Use Facebook to Build Your Community
Presented by:@DaveKerpen, CEO, @LikeableMedia
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what’s in store…
• Facebook Overview• Starting a Presence on Facebook• Content Tips + Strategies
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the facts
• THE most popular social networking site with nearly 600 million active users• Instantly connect to others who share your passions and interests• Every interaction on your Facebook page encourages instant virality• Quick and easy platform allows you to share news, information, events, pictures, etc.
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understanding facebookprofiles vs. groups vs. pages
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If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.
Individual profiles are for Individuals.
profiles
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Groups are organized around common interest.Limited functionality, but able to organize large groups of people.
Can be public or private.
groups
Public Private
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Established for organizations: Become a LIKER
Completely public, don’t need to be a member of Facebook to
view
HIGHLY functional.
fan pages
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community pages
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how do you get started TODAY?
• Build a targeted fan base
•Form a loyal connection with prospective parents
and foster parents
• Organically spread the word about your
organization
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the facebook philosophy
BUILD.
ENGAGE.
GROW.
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setup your fan page
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if you build it, will they come?
Facebook = opportunity to be where the people are
BUT…
• how will you engage without being annoying?
• how will you provide value?
• how will you see a return?
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5 key strategies
1. Showcase families2. Feature testimonials3. Host Q/A’s4. Highlight success stories5. Engage!
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showcase families
Give families led by foster parents a chance to be featured on the page.
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feature testimonials
Host a testimonial tab where those who are foster parents can give a chance for prospects to get to know what being a foster parent is
like.
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host Q and A’s
Hold Q & A’s with ACS staff members or volunteer foster parents to give prospects info,
advice, and other useful tips.
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highlight success stories
Feature foster parents and families’ stories based on their success with the organization
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engage!
Let the Family Connections NYC page be a place where people can go to for a sense of community
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make foster parenting likeable!
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