Download - Active Leagues
ActiveLeaguesBusiness Plan
Mick WallaceWallace Construction
Wexfords Youths
“By investing in soccer, and other sports, we are investing in the
infrastructure of people’s lives.”
A little bit about me
Born1982
Crawled1983
Walked1983
Discovered Soccer1986
Qualified Life Guard B.Sc Mathematical Physics and Statistics M.Sc Statistics Clifffoney Celtic Player of the Year 2006-7 FAI Coaching Certificate (Kick 1)
Interests + Goals Fitness To provide an opportunity for young
athletes to achieve their maximum potential both athletically and socially.
Social Athletic Development
Concerns for Society Whats your current level of daily physical
activity?
How is it effecting your personal health? What example are you setting?
“Of men over the age of 25, 18% watch, on average, between 16 and 20 hours of television a week, compared to 8% of women.
Of those who watch 20 hours or more of television a week, 33% said they did not engage in physical activity as they do not have the time!”*
*Food Safety Promotion Board Study 2000
Soccer for Everyone ActiveLeagues is a five and six-a-side football business
primarily aimed at underprivilaged members of local communities. ActiveLeagues organises the fixtures, pitches, match officials and equipment, including shirts if necessary.
Divisions will be available to provide all players, from beginners to highly skilled, the right environment for recreational yet competitive soccer.
Youths Men Women Coed
Business Problems How to approach
the idea of improving fitness and social interaction?
How to afford it and keep overheads to a minimum?
What will capture peoples interest?
Low Cost
Knowledgable & Qualified Staff
First Class Equipment
Unrivalled Atmosphere
Obstacles: Facilities
Solution?
Service Providers
Purpose Built stadium?
Doesn’t reach enough people.
Operate out of parks?
Not very professional !?!
Obstacles: Insurance
Can I play on the football pitch?
No. No football boots means no insurance
cover.
The biggest issue for Primary schools around the country, preventing them from supplying the facilites for kids during break times
Solution?
Key Motivated Insurance Providers: The Personal Touch
Obstacles: Who to Market to?Wanna come play football? Pardon?
Would your children like to join
ActiveLeagues?They would be
delighted. Sell to Kids? Sell to Parents?
ExploitiveMarketing?
Solution?
Community Support Groups & Local
Councils
Business Solutions Facilities
Insurance Market
Service Providers supply the astro pitches, guaranting a high standard
All players will be covered. Price included in the match fee.
Target parents and community centres. No exploitive marketing, no gimmicks.
Marketing Examples, Logo
Discovering a Market Targeting Population Centres (Census 06) Matching under used Amenities to the right
Demographic for the Business
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190
20406080
100120140160180200
BallyshannonCarrick on ShannonDonegalLetterkennySligoCastlebarBundoranLongford
Age
Pop.
Facilators Agreement Locations:
1.Sligo2.Castlebar3.Letterkenny4.Longford 5.Galway City6.Donegal
Break Even Analysis
48 hours of football per month 12 hours a week 3 leagues running weekly
12 16 20 24 28 32 36 40 44 48 52 56 60
-2500
-2000
-1500
-1000
-500
0
500
1000
Finance per Hour of Football provided
Break Even Series
Hours of Football Provided
Fina
nces
Sales Forecast
Year 1•3 Primary locations•48 hours per month•Core business established by year end
Seasonal Sales Year 2+•3 Primary locations, additional venues not displayed•Core Business in place•Seasonal summer time increases
Additional Revenue Streams Half Day & One Day Clinics Hourly 1 to 1 Coaching Soccer Parties 11 a side leagues Merchandising(jersey’s, shorts, shin pads) Little Shooterz leagues
Thanks for Listening!!
Coola Post-Primary Centre children, Co. Sligo