AD Europe - Women
Presentation
AD Europe - a leader in Europe
Reach 160 million Europeans in 30 countries
- All AD Europe partners are top portals in their national markets
- 13 of 30 AD Europe partners are the local No.1
- Highest reach in Europe: more than US-portals MSN- Yahoo and AOL
One step to European diversity- The entire global network can be booked
through one local point of contact
AD Europe: a leader in Europe
AD Europe MSN Ad'link PremiumPublishers
Online
Yahoo Lycos AOL
Unique visitors in million No.of countries
30
16
12 8
12
9 11
160
92 8
6
65 5
338
15
Reaching 50 % of Europe online users
AD Europe: A leader in Europe and Globally!
5 continents – 60 countries – 26 languages – 390 million users
Reaching 30% of global online population
AD Europe mobile advertising reach
Total- 9 countries- 11.6 million UU - 170 million ad impressions
Orange: 9 million UU – 126 million ad impressions
Germany: 10 million ad impressions
Sweden: 324,000 UU – 6 million ad impressions
Norway: 703,000 UU – 16 million ad impressions
Denmark: 168,000 UU – 2.5 million ad impressions
Finland: 1,500 UU – 9,500 ad impressions
Russia: 1.4 million UU – 28 million ad impressions
Introduction to AD Europe Women Offering
High Reach: Reach over 31 million women users in the top 5 E.U countries
Affinity: Advertise with leading portals with a strong women reach and top niche players
Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates
Simplicity: One local point of contact across all sites and countries
Cross Platform*: Web, mobile, email and soon IP TV
Women offering snapshots - Top 5 Countries
How do we compare? – Women Users Reach – Top 5 countries
Unique Users Reach (Women)
Source: Unique users in million (women): Nielsen Netratings – Sept 08 (FR, IT, Spain); Comscore – sept 08 (UK) and AGOF Internet Facts 2008 (Germany)
44.143
31.785 31.431
19.904
13.582
MSN AD Europe Yahoo AOL Lycos
United Kingdom
Orange UK women offering
1.4 million unique users per month**19 million ad impressions per month**
69.3 % women users*
Source: Traffic data: * Orange: Comscore Sept 08. ** FemaleFirst : Ad Tech (sept 08). Demographic Data: * Orange (Comscore Sept 08) and ** FemaleFirst (Nielsen Sept 08)
5 million unique users per month*336 million impressions per month*
51 % women users*
How do we compare? Women Users Reach
13,963,000
9,958,000
8,102,000
4,530,000
3,366,446
MSN Yahoo AOL Lycos Orange
Unique Users Reach (Women)
Spain
22%
78%Men
Women35%
28%
2%11%24%
- 18 years 18 a 24 years
25 a 34 years 35 a 49 years
+ 50 years
Sources: DFP y Nielsen//NetRatings – June 2008
(ind 145)
orange.meetic.es
Impressions 3.245.241Unique users 143.152
Through your adverts you will impact more than 2.3 million registered users
by sociodemographic targeted
The biggest single community in Spain
It covers 60% of dating web traffic portals in Spain
46,3%
53,7%
Men
Women
36%
49%
2%9% 4%
- 18 years 18 a 24 years
25 a 34 years 35 a 49 years
+ 50 years
Fuentes: DFP y Nielsen//NetRatings – May 2008
(ind 145)
Impressions 3.952.259Unique users 352.782
mujer.orange.es
Women´s site for an exigent target who is looking for quality and exlcusive content.
Fashion, beauty, gossips, tips, everything about famous world and the best documentaries that you will find in Orange women
Don´t miss it!
27%
34%
10%
24%
5%
- 18 years 18 a 24 years
25 a 34 years 35 a 49 years
+ 50 years
Fuentes: DFP y Nielsen//NetRatings – June 2008
26,44
73,56Men
Women
(ind 145)mujeraldia.com
Impressions 4.203.318Unique Users 203.899
Photos, test, tips and all what a modern woman is looking for.
Let us update you with latest information!
52,64
47,36Men
Women
13%
32%
3%
28% 24%
- 18 years 18 a 24 years
25 a 34 years 35 a 49 years
+ 50 years
Fuentes: DFP y Nielsen//NetRatings – June 2008
(ind 145)
Impressions 3.843.020 Unique users 151.225
miralatele.com
Latest news about current tv programs.
Interviews, documentaries and all you can imagine is in our website!
Get involved surfing through our different sections prepared for you.
56,82
43,18Men
Women
35%
28%
2%11%
24%
- 18 years 18 a 24 years
25 a 34 years 35 a 49 years
+ 50 years
Fuentes: DFP y Nielsen//NetRatings – June 2008
(ind 145)
Impressions 3.245.241Unique Users 143.152
mujer.orange.es/horoscopo
Guess your future!
know more about your sign, choose the horoscope you like more: chinese horoscope,young horoscope, numerology and many more!Look up to our astrologers about everything!Discovered our magic shop and get fantastic products!
68,9%
31,11%
Men
Women
8%
43%
14%
35%
18 a 24 years 25 a 34 years
35 a 49 years + 50 years
Fuentes: DFP y Nielsen//NetRatings – June & May 2008
(ind 145)
Impressions: 545.000Unique Users: 97.353
tuotromedico.com
Health care and medicine converge in tuotromedico.com
share experiences and comments with other users in our blog. all what you need to react in case of emergency: first aid,pathologies and many more in our website!
contact with our experts in different specialities: cardiology, pediatrics, emergency medicine…
Find out the best professional in your own city, using our advanced search.
22
78Men
Women35%
28%
2%11%
24%
- 18 years 18 a 24 years
25 a 34 years 35 a 49 years
+ 50 años
Fuentes: DFP y Nielsen//NetRatings – June 2008
(ind 145) Impressions 1.482.969 Unique Users 70.904
cotillea.com
Have you heard about latest gossips?
Rumors, gossips, famous fashion told with a different and original touch you havent seen before!
Discover which are the best spots where famous are hanging out!
Are tv shows a part of your life? Then this is your website!.
How do we compare? Women Users Reach
U.V Reach (Women)
Source: Unique users in million (women): Nielsen Netratings – Sept 08
7,750,000
4,481,000
1,369,0001,052,000
246,000
MSN Orange AOL Yahoo Lycos
How do we compare? Women Channel Reach
866.000
704.000
OrangeMujer Pack
Msn lifestyle
Hola!
1000.000
1.516.000
Enfemenino
Facilisimo
780.000
Terra mujer
488.000
72.000
Woman.es
68.000
Marie-claire.es
61.000
Cosmopolitan
Nielsen//NetRatings – July 2008
France
pourelles.orange.frthe 100% women channel of Orange
portal
jeu.orange.fr
Easy and fun games lediet.fr
The indispensable coach for internet users who want to keep in shape
Meetic.fr The n° 1 meeting web
site
recettespourtous.com
inventive recipes accessible to
everyone
horoscope.orange.frhoroscope, astrology,
forecasts and personalized consultations
*Nielsen NetRatings – Home & Work – application internet inclues – June 2008
Orange women pack: the perfect spot to reach women!
2,7 millions of unique visitors per month*
9,54 reach
How do we compare? Women Users Reach
U.V Reach (Women)
Source: Unique users in million (women): Nielsen Netratings – Sept 08
11,618,000
10,073,000
7,273,000
4,287,0003,691,000
MSN Orange Yahoo AOL Lycos
How do we compare? Women Channel Reach
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Yahoo WomenPack
AOLAdvertising
Women
OrangeWomen Pack
Lycos EuropeWomen
U.V Reach
(Women Channel)
Source: Women channel/ Pack Nielsen Netratings- July 08
Germany
UIM portals: the perfect spot to reach women!
WEB.DE- 6.82 mio unique women- 1,263 million impressions
GMX- 4.18 mio unique women- 840 million impressions
UIM Entertainment & Lifestyle- 2.61 mio unique women- 85.42 million impressions
UIM WEB.Affinity Shopping- 5.6 mio unique women generating
434 million impressionSource: AGOF Internet Facts 2008-I
How do we compare? - Women Reach -
UV in million
9.71
5.58
4.25 4.49 4.21
UIM Women Yahoo.de MSN.DE AOL LYCOS
Source: AGOF Internet Facts 2008-I
Italy
Libero.it Women offering
Nielsen- site census- August 08
Integration between “branded” contents and “user generated” ones;News, photo gallery and top blogs,Sections dedicated to Lifestyle, Babies, Beauty and FoodTraffic (August)
- over 7 million Page Views; - Unique Browsers 860K
So What ?
High Reach: over 16 million users across top 5 E.U countries
Affinity: Advertise with leading portals with a strong women
affinity and top niche players with editorial content 100 % for
women
Visibility and Impact: IAB standard and latest emerging
formats and integration opportunities at category rates
Simplicity: 1 local point of contact across all sites and countries
Cross Platform: web, mobile, email and soon IP TV
Thank you