Download - Ad Gooroo Link Insight Overview Powerpoint
Top Challenges With Link Building
• Traditional Link Building drives traffic, but not customers
• Poor quality links put rankings in jeopardy during search engine algorithm changes
• Inefficient methods lead to high costs per link
• Time available to commit to the practice
Traditional Link Building Methods
Outsourced Link Building (Pay-Per-Link)
• Retainer may be inexpensive, but “per link” costs are
high
• Poor quality: forums, blogs, syndicated articles
• 99% of these links are easily detected as spam
• No direct connection to revenue
Qualities of a Successful Natural Search
Program:
• Brings in customers, not just traffic
• Decreases your business
dependence on the latest
search engine “fad”
• Builds relationships with
the influencers in your industry
• Diversifies Your Traffic Sources
Link Insight: A Tool Based On 15 Years of
Experience
• Link Insight identifies influencers and experts who are already recommending your competitors’ products and services
• Eliminates more than 90% of ineffective and risky backlinks
• Provides analytical insight and recommendations
• Designed by Eric Ward (Amazon.com, Discovery Channel, PBS)
Quantity + Quality = Lasting Results Quantity matters, but only if link quality is kept high!
This domain is at risk of being penalized or banned!
If your link quality curve leans right, you should focus on getting more backlinks.
If it leans left, you should instead focus on getting a few high quality backlinks.
How It Works
Primary
• TrustSignal
• SpamSignal
Secondary
• SocialSignal
• GeoSignal
• Links are discovered and scored weekly
• Each link compared to dozens of known scoring models
• Gradually builds a personal backlink database
• Results are categorized into four simple signals:
TrustSignals
• Most important determining factor of traffic and rankings
• Typically a link from university, trusted industry expert, or less
well-known category expert
• Highly trusted by the search engines
• One TrustSignal can be worth 1,000 “normal” links
Sidereel.com2,027 backlinks10 TrustSignals
Tvguide.com1,199 backlinks100 TrustSignals
SpamSignal
• Includes links of suspect quality or origin
• Too many SpamSignals = sign of low-quality website
• Domains with high SpamSignals are most affected by search
engine algorithm shifts
Which domain would you rank higher for TV-related queries?
Sidereel.com90% Spam
Tvguide.com25% Spam
Secondary Signals
• SocialSignal
• Social network pages, bookmarking services,
directories and resource pages
• Sometimes good sources of targeted traffic
• GeoSignal
• Tracks the geographic dispersion of backlinks
(outside of US and Canada)
Benefits
• Increase Website Traffic with the right customers
•Cut costs by eliminating ineffective link targets
•Reduce dependence on Search Engines
•Competitive advantage by acquiring your competitions most effective inbound links
•Brand protection
•Proven approach through years of experience
Actual 90-Day Results
• We began using Link Insight in Nov’09 to promote
http://free.adgooroo.com. Our results:
• 270% increase in organic traffic
• <20 hours of employee time
• Total link building costs: $0.00
Week of November 1, 2009
3,869 Visits
Week of Feb 6, 201010,431 Visits