Download - Ad Wars 2009 Questions
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Welcome!Presented by :
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Thanks to Our Sponsors
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Firm Feud Rules
6 rounds of 10 questions 30 seconds per question
All multiple-choice questions
One scoresheet per team must be filledout and turned in at the end of eachround
Correct answers given out after eachround, once scoresheets are collected
Scoreboard also shown after each round
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Face-Offs
After rounds 1, 2, 4 and 5 Two names will be randomly selected
Whoever buzzes in first and guesses the
more popular answer from our pre-event
survey will win a fabulous prize
For a chance to participate in the Faceoff,the cost is $2 per name in the drawing
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After Round 3
weve got a special round brought toyou by:
Earn bonus points to boost your teams
score
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Celebrity Guest Auction
Need some help? Get ready to bid!
Ron Berg
Katy Briggs
Jeremy Fuksa
Michael LaMonica Sam & Katherine Meers
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Round 1: Product Placement
Presented by:
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Product Placement 1 of 10
InJuno, what beverage did Juno MacGuffdrink throughout the opening scene?
A. Coca-Cola
B. Bud Light
C. Hi-C
D. Sunny Delight
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Product Placement 2 of 10
In Casino Royale, James Bond uses threedifferent brands prominently for his car,
cell phone and watch. Identify the
correct three brands.A. BMW, Motorola, Rolex
B. Aston Martin, Sony Ericcson, Rolex
C. Aston Martin, Sony Ericcson, Omega
D. Jaguar, Sony Ericcson, Timex
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Product Placement 3 of 10
In Demolition Man, only one restaurantsurvived the wars of the late 20th
century/early 21st century. Which
restaurant was it?A. Taco Bell
B. McDonalds
C. Wendys
D. Burger King
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Product Placement 4 of 10
In 2009s Fast & Furious, a brand ofpremium synthetic motor oil is
introduced which brand is it?
A. Royal Purple
B. Mobil 1
C. Castrol Edge
D. Q by Quaker State
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Product Placement 5 of 10
What brand of computers is featuredexclusively in IKEAs print catalogs and in
IKEA stores?
A. Apple
B. Hewlett-Packard
C. Gateway
D. IBM
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Product Placement 6 of 10
In ET, what brand of candy did Elliot useto lure E.T. out of hiding in the forest?
A. Reeses Pieces
B. M&Ms
C. Snickers
D. Laffy Taffy
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Product Placement 7 of 10
Tom Hanks character in Castawayworked for which company:
A. UPS
B. USPS
C. DHL
D. FedEx
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Product Placement 8 of 10
Jason Lewis, a model whose fictitiousadvert for Absolut Vodka was part of astoryline in _______, took legal action
against the vodka company forpromoting the advert without hisconsent. What show was it?
A. Boston Legal
B. Desperate Housewives
C. Sex & the City
D. Las Vegas
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Product Placement 9 of 10
2005s The Island, directed by Michael Bay,featured an incredible amount of productplacement, with over 35 different brandsfeatured. The most blatant of these featured
an actress who was also a model for thisbrand at the time the movie was made.Name the actress and the brand.A. Drew Barrymore, Prada
B. Scarlett Johansson, Calvin KleinC. Halle Berry, Cover Girl
D. Julia Roberts, Maybelline
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Product Placement 10 of 10
1983s War Games featured prominentlywhat brand of desktop computer?
A. IMSAI 8080
B. Apple IIGS
C. IBM 5160
D. Zenith Z-100
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END OF ROUND 1
Please turn in your scoresheetsimmediately.
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Round 1 Correct Answers
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Product Placement 1 of 10
InJuno, what beverage did Juno MacGuffdrink throughout the opening scene?
A. Coca-Cola
B. Bud Light
C. Hi-C
D. Sunny Delight
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22/180
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Product Placement 2 of 10
In Casino Royale, James Bond uses threedifferent brands prominently for his car,
cell phone and watch. Identify the
correct three brands.A. BMW, Motorola, Rolex
B. Aston Martin, Sony Ericcson, Rolex
C. Aston Martin, Sony Ericcson, Omega
D. Jaguar, Sony Ericcson, Timex
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8/2/2019 Ad Wars 2009 Questions
24/180
Product Placement 3 of 10
In Demolition Man, only one restaurantsurvived the wars of the late 20th
century/early 21st century. Which
restaurant was it?A. Taco Bell
B. McDonalds
C. Wendys
D. Burger King
-
8/2/2019 Ad Wars 2009 Questions
25/180
Product Placement 4 of 10
In 2009s Fast & Furious, a brand ofpremium synthetic motor oil is
introduced which brand is it?
A. Royal Purple
B. Mobil 1
C. Castrol Edge
D. Q by Quaker State
-
8/2/2019 Ad Wars 2009 Questions
26/180
Product Placement 5 of 10
What brand of computers is featuredexclusively in IKEAs print catalogs and in
IKEA stores?
A. Apple
B. Hewlett-Packard
C. Gateway
D. IBM
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8/2/2019 Ad Wars 2009 Questions
27/180
Product Placement 6 of 10
In ET, what brand of candy did Elliot useto lure E.T. out of hiding in the forest?
A. Reeses Pieces
B. M&Ms
C. Snickers
D. Laffy Taffy
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28/180
Product Placement 7 of 10
Tom Hanks character in Castawayworked for which company:
A. UPS
B. USPS
C. DHL
D. FedEx
-
8/2/2019 Ad Wars 2009 Questions
29/180
Product Placement 8 of 10
Jason Lewis, a model whose fictitiousadvert for Absolut Vodka was part of astoryline in _______, has taken legal
action against the vodka company forpromoting the advert without hisconsent. What show was it?
A. Boston Legal
B. Desperate Housewives
C. Sex & the City
D. Las Vegas
-
8/2/2019 Ad Wars 2009 Questions
30/180
Product Placement 9 of 10
2005s The Island, directed by Michael Bay,featured an incredible amount of productplacement, with over 35 different brandsfeatured. The most blatant of these featured
an actress who was also a model for thisbrand at the time the movie was made.Name the actress and the brand.A. Drew Barrymore, Prada
B. Scarlett Johansson, Calvin KleinC. Halle Berry, Cover Girl
D. Julia Roberts, Maybelline
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8/2/2019 Ad Wars 2009 Questions
31/180
Product Placement 10 of 10
1983s War Games featured prominentlywhat brand of desktop computer?
A. IMSAI 8080
B. Apple IIGS
C. IBM 5160
D. Zenith Z-100
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32/180
Round 1 ScoreboardTeam 1 2 3 BONUS 4 5 6 TOTAL
Charles Nelson Reilly Project 8 8
The Commandments 8 8
The Geofferson Family 9 9
Here for the Beer 8 8
J. Geils Brand 8 8
NBC Action News 7 7
NK FaceTweetFlickBlogs 5 5
Richard Dawson Experience 8 8
The Rockettes 8 8
The Schitzenheimers 9 9Team That's What She Said 8 8
Turd Ferguson 8 8
Two West 8 8
We Hate Sheep. We Love Nipsy Russell 9 9
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Round 2: Beer & Spirits
Presented by:
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Beer & Spirits 1 of 10
What beer brand became one of the firstTV advertisers, agreeing in 1945 tosponsor telecasts of Boston Red Sox
games, with the caveat from Red Soxmanagement that, "We don't know whatwe're doing, and neither do you.
A. Budweiser
B. Pabst Blue Ribbon
C. Narragansett
D. Falstaff
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Beer & Spirits 2 of 10
An early (and long-running) example of acharacter used in alcoholic advertising wasMabel, a genial blond bartendress who rarelyspoke, but ended virtually every commercial
with a friendly wink. The campaign, lastingfrom 1951 to 1971, featured what tagline?
A. Hey Mabel - Black Label!
B. Hey Mabel Set the Table!C. PBR Me!
D. Less Filling / Tastes Great
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Beer & Spirits 3 of 10
What animal was featured in a long-running campaign for Hamms beer in the
1950s/60s?
A. Moose
B. Squirrel
C. Fox
D. Bear
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Beer & Spirits 4 of 10
What agency created the wildlysuccessful Less Filling/Tastes Great
campaign for Miller Lite?
A. J. Walter ThompsonB. McCann-Erickson
C. BBDO
D. Olgivy & Mather
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Beer & Spirits 5 of 10
In the US, what percentage of theaudience must be of legal drinking age
for an alcoholic advertisement to be run?
A. 40%B. 50%
C. 60%
D. 70%
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Beer & Spirits 6 of 10
What British agency created the famousGuinness posters (example shown at
right)?
A. S H BensonB. AMV BBDO
C. Euro RSCG London
D. Giraffe
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Beer & Spirits 7 of 10
In 2004, NASCAR lifted its long-standingban on hard liquor companies sponsoring
teams. Clint Bowyer, of Emporia, KS, was
one of the first drivers to have a hardliquor sponsor who was it?
A. Captain Morgan
B. Jim Beam
C. Crown Royal
D. Jack Daniels
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8/2/2019 Ad Wars 2009 Questions
42/180
Beer & Spirits 8 of 10
Sauza launched its Hornitos line ofTequila to much fanfare in 2007, with a
big-budget campaign and a launch party
in Los Angeles. What slogan was the linelaunched with?
A. The Fine Line of Tequila
B. Simply Perfect
C. Dont Let Go
D. The Good Stuff
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Beer & Spirits 9 of 10
What agency created the iconic AbsolutVodka campaign, with over 1,500
different ads run since the early 1980s?
A. Weiden + KennedyB. Fallon
C. TBWA
D. Foote, Cone and Belding
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44/180
Beer & Spirits 10 of 10
The Damn Right Your Dad Drank Itcampaign launched in 2008 in support of
what brand?
A. Makers MarkB. Canadian Club
C. Knob Creek
D. Glenlivet
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END OF ROUND 2
Please turn in your scoresheetsimmediately.
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Round 2 Correct Answers
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Beer & Spirits 1 of 10
What beer brand became one of the firstTV advertisers, agreeing in 1945 tosponsor telecasts of Boston Red Soxgames, with the caveat from Red Soxmanagement that, "We don't know whatwe're doing, and neither do you.
A. Budweiser
B. Pabst Blue Ribbon
C. Narragansett
D. Falstaff
-
8/2/2019 Ad Wars 2009 Questions
48/180
Beer & Spirits 2 of 10
An early (and long-running) example of acharacter used in alcoholic advertising wasMabel, a genial blond bartendress who rarelyspoke, but ended virtually every commercial
with a friendly wink. The campaign, lastingfrom 1951 to 1971, featured what tagline?
A. Hey Mabel - Black Label!
B. Hey Mabel Set the Table!C. PBR Me!
D. Less Filling / Tastes Great
-
8/2/2019 Ad Wars 2009 Questions
49/180
Beer & Spirits 3 of 10
What animal was featured in a long-running campaign for Hamms beer in the
1950s/60s?
A. MooseB. Squirrel
C. Fox
D. Bear
-
8/2/2019 Ad Wars 2009 Questions
50/180
Beer & Spirits 4 of 10
What agency created the wildlysuccessful Less Filling/Tastes Great
campaign for Miller Lite?
A. J. Walter ThompsonB. McCann-Erickson
C. BBDO
D. Olgivy & Mather
-
8/2/2019 Ad Wars 2009 Questions
51/180
Beer & Spirits 5 of 10
In the US, what percentage of theaudience must be of legal drinking age
for an alcoholic advertisement to be run?
A. 40%B. 50%
C. 60%
D. 70%
-
8/2/2019 Ad Wars 2009 Questions
52/180
Beer & Spirits 6 of 10
What British agency created the famousGuinness posters (example shown at
right)?
A. S H BensonB. AMV BBDO
C. Euro RSCG London
D. Giraffe
-
8/2/2019 Ad Wars 2009 Questions
53/180
Beer & Spirits 7 of 10
In 2004, NASCAR lifted its long-standingban on hard liquor companies sponsoring
teams. Clint Bowyer, of Emporia, KS, was
one of the first drivers to have a hardliquor sponsor who was it?
A. Captain Morgan
B. Jim Beam
C. Crown Royal
D. Jack Daniels
-
8/2/2019 Ad Wars 2009 Questions
54/180
Beer & Spirits 8 of 10
Sauza launched its Hornitos line ofTequila to much fanfare in 2007, with a
big-budget campaign and a launch party
in Los Angeles. What slogan was the linelaunched with?
A. The Fine Line of Tequila
B. Simply Perfect
C. Dont Let Go
D. The Good Stuff
-
8/2/2019 Ad Wars 2009 Questions
55/180
Beer & Spirits 9 of 10
What agency created the iconic AbsolutVodka campaign, with over 1,500
different ads run since the early 1980s?
A. Weiden + KennedyB. Fallon
C. TBWA
D. Foote, Cone and Belding
-
8/2/2019 Ad Wars 2009 Questions
56/180
Beer & Spirits 10 of 10
The Damn Right Your Dad Drank Itcampaign launched in 2008 in support of
what brand?
A. Makers MarkB. Canadian Club
C. Knob Creek
D. Glenlivet
Round 1 Scoreboard
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Round 1 ScoreboardTeam 1 2 3 BONUS 4 5 6 TOTAL
Charles Nelson Reilly Project 8 4 12
The Commandments 8 6 14
The Geofferson Family 9 7 16
Here for the Beer 8 6 14
J. Geils Brand 8 5 13
NBC Action News 7 6 13NK FaceTweetFlickBlogs 5 4 9
Richard Dawson Experience 8 4 12
The Rockettes 8 4 12
The Schitzenheimers 9 6 15
Team That's What She Said 8 3 11
Turd Ferguson 8 6 14
Two West 8 5 13
We Hate Sheep. We Love Nipsy Russell 9 4 13
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Round 3: Viral/Non-Traditional
Presented by:
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Viral/Non-Traditional 1 of 10
This 2008 campaign asked customers to testjust how tough the outdoor-wear companysproducts are. Customers were invited viaemail, display ads and contest websites to
brutalize the products, tell the tale and sendphotos and videos of the action. Visitors tothe contest site could view, vote andcomment on entries. The brand was:
A. North FaceB. Eddie Bauer
C. REI
D. Columbia
/
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8/2/2019 Ad Wars 2009 Questions
60/180
Viral/Non-Traditional 2 of 10
This 2008 campaign encouraged micrositevisitors to let it go. Visitors to the interactivepage could select concerns, such as financialtroubles or illness, and dispose of them viacatapult, rocket, submarine or hot air balloon.
The microsite leveraged a tell-a-friend featureand could be shared on social media sites, suchas Digg and Del.icio.us. The campaign wasfrom:
A. AIGB. Northwestern Mutual
C. Liberty Mutual
D. Nationwide Mutual
/
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8/2/2019 Ad Wars 2009 Questions
61/180
Viral/Non-Traditional 3 of 10
This 2009 Movement campaign from a carcompany invited social media fans to uploadself-made videos to YouTube detailing whythey were the ideal candidate to receive oneof the first 100 cars to be built and then talkabout it via social media. What car was theMovement campaign in support of?A. Ford Fiesta
B. Ford Fusion HybridC. Honda Insight
D. Chevrolet Volt
/
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8/2/2019 Ad Wars 2009 Questions
62/180
Viral/Non-Traditional 4 of 10
What Comedy Central show urgedviewers to share its episodes with each
other by saying "Keep circulating the
tapes!" at the end of each episode?A. South Park
B. The Daily Show
C. Mystery Science Theater 3000
D. Adult Swim
l/ d l f
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Viral/Non-Traditional 5 of 10
This animated movie-promotionmicrosite invited users to upload a photo
of themselves, which could then be used
to create an image of yourself as acharacter in the movie.
A. The South Park Movie
B. Monsters, Inc.
C. Wall-E
D. The Simpsons Movie
l/ d l f
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Viral/Non-Traditional 6 of 10
The Dark Knighthad perhaps the biggestviral/non-traditional campaign ever, created aspart of the movies pre-promotion. One of theelements included a microsite featuring tendifferent Presidential portraits, each of which
eventually led users to a physical location in tencities across the world, including Kansas City.What was the Kansas City location?A. Power & Light District
B. Sprint CampusC. Westport
D. The Legends
i l/ di i l f 0
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Viral/Non-Traditional 7 of 10
What band worked with 42Entertainment to produce Year Zero, an
alternate-reality game to promote their
newest album in 2007?A. Nine Inch Nails
B. Weezer
C. Radiohead
D. U2
Vi l/N T di i l 8 f 10
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66/180
Viral/Non-Traditional 8 of 10
What US state worked to drive interest fromoutdoor-enthusiast tourists by having peopledressed in flannel, wearing life vests andsitting in canoes on the streets of Chicago?
The people even pretended to fish andpaddle their canoes down the sidewalk.
A. Michigan
B. MinnesotaC. Wisconsin
D. South Dakota
Vi l/N T di i l 9 f 10
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67/180
Viral/Non-Traditional 9 of 10
The 2004 Olympic games in Athens wereinterrupted by a tutu-wearing man
promoting what website with a message
written on his chest?A. ESPN.com
B. GoldenPalace.com
C. MySpace.com
D. SportsBook.com
Vi l/N T di i l 10 f 10
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68/180
Viral/Non-Traditional 10 of 10
What product was promoted via thebright-white stripe seen in this image?
A. White-Out
B. Tide-to-GoC. Mr. Clean
D. Clorox Bleach
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69/180
END OF ROUND 3
Please turn in your scoresheetsimmediately.
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8/2/2019 Ad Wars 2009 Questions
70/180
Round 3 Correct Answers
Vi l/N T diti l 1 f 10
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Viral/Non-Traditional 1 of 10
This 2008 campaign asked customers to testjust how tough the outdoor-wear companysproducts are. Customers were invited viaemail, display ads and contest websites tobrutalize the products, tell the tale and sendphotos and videos of the action. Visitors tothe contest site could view, vote andcomment on entries. The brand was:
A. North FaceB. Eddie Bauer
C. REI
D. Columbia
Vi l/N T diti l 2 f 10
-
8/2/2019 Ad Wars 2009 Questions
72/180
Viral/Non-Traditional 2 of 10
This 2008 campaign encouraged micrositevisitors to let it go. Visitors to the interactivepage could select concerns, such as financialtroubles or illness, and dispose of them viacatapult, rocket, submarine or hot air balloon.
The microsite leveraged a tell-a-friend featureand could be shared on social media sites, suchas Digg and Del.icio.us. The campaign wasfrom:
A. AIGB. Northwestern Mutual
C. Liberty Mutual
D. Nationwide Mutual
Vi l/N T diti l 3 f 10
-
8/2/2019 Ad Wars 2009 Questions
73/180
Viral/Non-Traditional 3 of 10
This 2009 Movement campaign from a carcompany invited social media fans to uploadself-made videos to YouTube detailing whythey were the ideal candidate to receive oneof the first 100 cars to be built and then talkabout it via social media. What car was theMovement campaign in support of?A. Ford Fiesta
B. Ford Fusion HybridC. Honda Insight
D. Chevrolet Volt
Vi l/N T diti l 4 f 10
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8/2/2019 Ad Wars 2009 Questions
74/180
Viral/Non-Traditional 4 of 10
What Comedy Central show urgedviewers to share its episodes with each
other by saying "Keep circulating the
tapes!" at the end of each episode?A. South Park
B. The Daily Show
C. Mystery Science Theater 3000
D. Adult Swim
Vi l/N T diti l 5 f 10
-
8/2/2019 Ad Wars 2009 Questions
75/180
Viral/Non-Traditional 5 of 10
This animated movie-promotionmicrosite invited users to upload a photo
of themselves, which could then be used
to create an image of yourself as acharacter in the movie.
A. The South Park Movie
B. Monsters, Inc.C. Wall-E
D. The Simpsons Movie
Viral/Non Traditional 6 of 10
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8/2/2019 Ad Wars 2009 Questions
76/180
Viral/Non-Traditional 6 of 10
The Dark Knighthad perhaps the biggestviral/non-traditional campaign ever, created aspart of the movies pre-promotion. One of theelements included a microsite featuring tendifferent Presidential portraits, each of which
eventually led users to a physical location in tencities across the world, including Kansas CityWhat was the Kansas City location?A. Power & Light District
B. Sprint CampusC. Westport
D. The Legends
Viral/Non Traditional 7 of 10
-
8/2/2019 Ad Wars 2009 Questions
77/180
Viral/Non-Traditional 7 of 10
What band worked with 42Entertainment to produce Year Zero, an
alternate-reality game to promote their
newest album in 2007?A. Nine Inch Nails
B. Weezer
C. Radiohead
D. U2
Viral/Non Traditional 8 of 10
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8/2/2019 Ad Wars 2009 Questions
78/180
Viral/Non-Traditional 8 of 10
What US state worked to drive interest fromoutdoor-enthusiast tourists by having peopledressed in flannel, wearing life vests andsitting in canoes on the streets of Chicago?
The people even pretended to fish andpaddle their canoes down the sidewalk.
A. Michigan
B. MinnesotaC. Wisconsin
D. South Dakota
Viral/Non Traditional 9 of 10
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8/2/2019 Ad Wars 2009 Questions
79/180
Viral/Non-Traditional 9 of 10
The 2004 Olympic games in Athens wereinterrupted by a tutu-wearing man
promoting what website with a message
written on his chest?A. ESPN.com
B. GoldenPalace.com
C. MySpace.com
D. SportsBook.com
Viral/Non Traditional 10 of 10
-
8/2/2019 Ad Wars 2009 Questions
80/180
Viral/Non-Traditional 10 of 10
What product was promoted via thebright-white stripe seen in this image?
A. White-Out
B. Tide-to-GoC. Mr. Clean
D. Clorox Bleach
Round 3 Scoreboard
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8/2/2019 Ad Wars 2009 Questions
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Round 3 ScoreboardTeam 1 2 3 BONUS 4 5 6 TOTAL
Charles Nelson Reilly Project 8 4 7 19
The Commandments 8 6 9 23
The Geofferson Family 9 7 7 23
Here for the Beer 8 6 6 20
J. Geils Brand 8 5 4 17
NBC Action News 7 6 5 18NK FaceTweetFlickBlogs 5 4 5 14
Richard Dawson Experience 8 4 7 19
The Rockettes 8 4 8 20
The Schitzenheimers 9 6 7 22
Team That's What She Said 8 3 6 17
Turd Ferguson 8 6 7 21
Two West 8 5 7 20
We Hate Sheep. We Love Nipsy Russell 9 4 8 21
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8/2/2019 Ad Wars 2009 Questions
82/180
Verizon Wireless Bonus Round
Thanks to:
Verizon Wireless Bonus Round Rules
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Verizon Wireless Bonus Round Rules
1 round of ten bonus questions
Answers will be submitted by texting with aBlackBerry Storm
Answers must be quick & correct
Each person on your team must answer onequestion the same person may NOT answermore than once Teams with less than ten can have one person text
more than once For each answer your team gets correct first,
youll earn a bonus point towards your totalscore
Verizon Wireless Bonus Round Rules
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Verizon Wireless Bonus Round Rules
Each of the ten questions will be a slogan
your team needs to text the name ofthe company that uses that slogan using
your Blackberry Storm.
Verizon 1 of 10
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85/180
Verizon 1 of 10
Dont Leave Home Without It
Text your answer to 66861 now!
Verizon 2 of 10
-
8/2/2019 Ad Wars 2009 Questions
86/180
Verizon 2 of 10
Taste the Rainbow
Text your answer to 66861 now!
Verizon 3 of 10
-
8/2/2019 Ad Wars 2009 Questions
87/180
Verizon 3 of 10
What Moves You
Text your answer to 66861 now!
Verizon 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
88/180
Verizon 4 of 10
Have It Your Way
Text your answer to 66861 now!
Verizon 5 of 10
-
8/2/2019 Ad Wars 2009 Questions
89/180
Verizon 5 of 10
The World On Time
Text your answer to 66861 now!
Verizon 6 of 10
-
8/2/2019 Ad Wars 2009 Questions
90/180
Verizon 6 of 10
The quilted quicker picker upper
Text your answer to 66861 now!
Verizon 7 of 10
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91/180
Verizon 7 of 10
Nausea! Heartburn! Indigestion! UpsetStomach! Diarrheaaaa!
Text your answer to 66861 now!
Verizon 8 of 10
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8/2/2019 Ad Wars 2009 Questions
92/180
Verizon 8 of 10
Plop, Plop, Fizz, Fizz,Oh what a relief it is!
Text your answer to 66861 now!
Verizon 9 of 10
-
8/2/2019 Ad Wars 2009 Questions
93/180
Verizon 9 of 10
Moving Forward
Text your answer to 66861 now!
Verizon 10 of 10
-
8/2/2019 Ad Wars 2009 Questions
94/180
Verizon 10 of 10
Can You Hear Me Now?
Text your answer to 66861 now!
-
8/2/2019 Ad Wars 2009 Questions
95/180
END OF BONUS ROUND
Please turn in your scoresheetsimmediately.
Verizon 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
96/180
Verizon 1 of 10
Dont Leave Home Without It American Express
Verizon 2 of 10
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8/2/2019 Ad Wars 2009 Questions
97/180
Verizon 2 of 10
Taste the Rainbow Skittles
Verizon 3 of 10
-
8/2/2019 Ad Wars 2009 Questions
98/180
Verizon 3 of 10
What Moves You Scion
Verizon 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
99/180
Verizon 4 of 10
Have It Your Way Burger King
Verizon 5 of 10
-
8/2/2019 Ad Wars 2009 Questions
100/180
Verizon 5 of 10
The World On Time FedEx
Verizon 6 of 10
-
8/2/2019 Ad Wars 2009 Questions
101/180
Verizon 6 of 10
The quilted quicker picker upper Bounty
Verizon 7 of 10
-
8/2/2019 Ad Wars 2009 Questions
102/180
Verizon 7 of 10
Nausea! Heartburn! Indigestion! UpsetStomach! Diarrheaaaa!
Pepto-Bismol
Verizon 8 of 10
-
8/2/2019 Ad Wars 2009 Questions
103/180
Verizon 8 of 10
Plop, Plop, Fizz, Fizz,Oh what a relief it is!
Alka-Seltzer
Verizon 9 of 10
-
8/2/2019 Ad Wars 2009 Questions
104/180
Verizon 9 of 10
Moving Forward Toyota
Verizon 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
105/180
Verizon 1 of 10
Can You Hear Me Now? Verizon Wireless
-
8/2/2019 Ad Wars 2009 Questions
106/180
Round 4: Slogans
Presented by:
Slogans 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
107/180
g
What brand would you be wearing if youhad The best seat in the house?
A. Hanes
B. LevisC. Jockey
D. Haggar
Slogans 2 of 10
-
8/2/2019 Ad Wars 2009 Questions
108/180
g
Which U.S. state has been home to thefollowing slogans: So Much to Discover,
Birthplace of Aviation, Birthplace of
Aviation Pioneers, The Heart of It All.A. Ohio
B. North Carolina
C. IndianaD. Arkansas
Slogans 3 of 10
-
8/2/2019 Ad Wars 2009 Questions
109/180
g
What major event in 2006 pulled Googles well-known
slogan, Dont Be Evil, into controversy and later causedElliot Schrage, the then-VP of public communications andglobal affairs, to issue an apology?A. Google Street View drivers were caught drunk driving and the
Mothers Against Drunk Driving (MADD) group demanded astatement be made.
B. The US Bureau of Alcohol, Tobacco and Firearms stepped inafter several complaints were registered regarding the MailGoggles Gmail application.
C. Amnesty International challenged Googles compliance withChinas Golden Shield self-regulation laws in order to bring
Google services into the country.D. The FTC and lawyers requested Google stop linking to a
Norwegian anti-Scientology site displaying copyrightedScientology content.
Slogans 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
110/180
g
In 2007, Hillary Clintons supporters wereable to vote for her official campaign
song, which became Celine Dions You
and I, Were Meant to Fly. What finalcampaign slogan did this compliment?
A. Let the conversation begin.
B. Solutions for America.C. Big Challenges, Real Solutions.
D. Working for Change, Working for You.
Slogans 5 of 10
-
8/2/2019 Ad Wars 2009 Questions
111/180
g
Which high end clothing line has thephilanthropy organization named G.I.V.E.,
which stands for Get Involved.
Volunteer. Exceed.A. Ralph Lauren
B. Burberry
C. HermesD. Dolce & Gabbana
Slogans 6 of 10
-
8/2/2019 Ad Wars 2009 Questions
112/180
g
When (and what?) was the first historically
documented use of a slogan?A. Ancient Rome who used SPQR as the official
signature of the government.
B. 1499, by Leonardo da Vinci who also worked on
steam canons, hydraulic pumps, and hang glidersaround the same time.
C. 1513, when Scottish Highlanders displayed phraseslike Fierce when roused and Sons of thehounds on their coats of arms.
D. 1848, when the February French Revolutionofficially adopted Libert, galit, fraternit, asits motto and printed it on the flag of therevolution.
Slogans 7 of 10
-
8/2/2019 Ad Wars 2009 Questions
113/180
g
These iconic ads unveiled Apples newThink Different campaign in 1997.
What competitors similar slogan was
being given a subtle jab?A. IBM
B. Dell
C. HPD. Sony
Slogans 8 of 10
-
8/2/2019 Ad Wars 2009 Questions
114/180
g
The Breakfast of Champions, orWheaties, were first created in 1924, butdid not feature athletes on theirmemorable orange package until 1934.
Who was the first person to have thishonor?
A. Babe Ruth
B. Lou GehrigC. Jim Thorpe
D. Babe Didrikson
Slogans 9 of 10
-
8/2/2019 Ad Wars 2009 Questions
115/180
g
Which of these slogans for plastic is theoldest?
A. Dont Leave Home Without It
B. Visa, Its Everywhere You Want To BeC. There are some things money cant buy.
For everything else, theres MasterCard.
D. It Pays to Discover.
Slogans 10 of 10
-
8/2/2019 Ad Wars 2009 Questions
116/180
g
What rental car company utilized thetagline We're number two. We try
harder?
A. HertzB. Enterprise
C. Dollar
D. Avis
-
8/2/2019 Ad Wars 2009 Questions
117/180
-
8/2/2019 Ad Wars 2009 Questions
118/180
Round 4 Correct Answers
Slogans 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
119/180
What brand would you be wearing if youhad The best seat in the house?
A. Hanes
B. LevisC. Jockey
D. Haggar
Slogans 2 of 10
-
8/2/2019 Ad Wars 2009 Questions
120/180
Which U.S. state has been home to thefollowing slogans: So Much to Discover,
Birthplace of Aviation, Birthplace of
Aviation Pioneers, The Heart of It All.A. Ohio
B. North Carolina
C. IndianaD. Arkansas
Slogans 3 of 10
-
8/2/2019 Ad Wars 2009 Questions
121/180
What major event in 2006 pulled Googles well-known
slogan, Dont Be Evil, into controversy and later causedElliot Schrage, the then-VP of public communications andglobal affairs, to issue an apology?A. Google Street View drivers were caught drunk driving and the
Mothers Against Drunk Driving (MADD) group demanded astatement be made.
B. The US Bureau of Alcohol, Tobacco and Firearms stepped inafter several complaints were registered regarding the MailGoggles Gmail application.
C. Amnesty International challenged Googles compliance withChinas Golden Shield self-regulation laws in order to bring
Google services into the country.D. The FTC and lawyers requested Google stop linking to a
Norwegian anti-Scientology site displaying copyrightedScientology content.
Slogans 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
122/180
In 2007, Hillary Clintons supporters wereable to vote for her official campaign
song, which became Celine Dions You
and I, Were Meant to Fly. What finalcampaign slogan did this compliment?
A. Let the conversation begin.
B. Solutions for America.C. Big Challenges, Real Solutions.
D. Working for Change, Working for You.
Slogans 5 of 10
-
8/2/2019 Ad Wars 2009 Questions
123/180
Which high end clothing line has thephilanthropy organization named G.I.V.E.,
which stands for Get Involved.
Volunteer. Exceed.A. Ralph Lauren
B. Burberry
C. HermesD. Dolce & Gabbana
Slogans 6 of 10
-
8/2/2019 Ad Wars 2009 Questions
124/180
When (and what?) was the first historically
documented use of a slogan?A. Ancient Rome who used SPQR as the official
signature of the government.
B. 1499, by Leonardo da Vinci who also worked on
steam canons, hydraulic pumps, and hang glidersaround the same time.
C. 1513, when Scottish Highlanders displayed phraseslike Fierce when roused and Sons of thehounds on their coats of arms.
D. 1848, when the February French Revolutionofficially adopted Libert, galit, fraternit, asits motto and printed it on the flag of therevolution.
Slogans 7 of 10
-
8/2/2019 Ad Wars 2009 Questions
125/180
These iconic ads unveiled Apples new
Think Different campaign in 1997.
What competitors similar slogan was
being given a subtle jab?A. IBM
B. Dell
C. HPD. Sony
Slogans 8 of 10
-
8/2/2019 Ad Wars 2009 Questions
126/180
The Breakfast of Champions, orWheaties, were first created in 1924, butdid not feature athletes on theirmemorable orange package until 1934.
Who was the first person to have thishonor?
A. Babe Ruth
B. Lou GehrigC. Jim Thorpe
D. Babe Didrikson
Slogans 9 of 10
-
8/2/2019 Ad Wars 2009 Questions
127/180
Which of these slogans for plastic is the
oldest?
A. Dont Leave Home Without It
B. Visa, Its Everywhere You Want To BeC. There are some things money cant buy.
For everything else, theres MasterCard.
D. It Pays to Discover.
Slogans 10 of 10
-
8/2/2019 Ad Wars 2009 Questions
128/180
What rental car company utilized the
slogan We're number two. We try
harder?
A. HertzB. Enterprise
C. Dollar
D. Avis
Round 4 ScoreboardTeam 1 2 3 BONUS 4 5 6 TOTAL
-
8/2/2019 Ad Wars 2009 Questions
129/180
Team 1 2 3 BONUS 4 5 6 TOTAL
Charles Nelson Reilly Project 8 4 7 2 5 26
The Commandments 8 6 9 8 31The Geofferson Family 9 7 7 1 4 28
Here for the Beer 8 6 6 5 25
J. Geils Brand 8 5 4 1 7 25
NBC Action News 7 6 5 4 22
NK FaceTweetFlickBlogs 5 4 5 7 21
Richard Dawson Experience 8 4 7 1 4 24
The Rockettes 8 4 8 3 23
The Schitzenheimers 9 6 7 5 27
Team That's What She Said 8 3 6 5 22
Turd Ferguson 8 6 7 1 5 27
Two West 8 5 7 2 4 26
We Hate Sheep. We Love Nipsy Russell 9 4 8 1 6 28
-
8/2/2019 Ad Wars 2009 Questions
130/180
Round 5: Kids
Presented by:
Kids 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
131/180
What long-standing childrens institution
was founded in 1948 as a kids furniture
store and first named Childrens Bargain
Town.A. Toys R Us
B. KB Toys
C. FAO SchwarzD. Play It Again Sports
Kids 2 of 10
-
8/2/2019 Ad Wars 2009 Questions
132/180
Which Mattel cash cow is slated to
undergo a major facelift this year, to stay
relevant with the growing young girls
that first fell in love with her?A. Dora the Explorer
B. Barbie
C. The entire line of American Girl DollsD. Polly Pocket
Kids 3 of 10
-
8/2/2019 Ad Wars 2009 Questions
133/180
What food product is being advertised in
this Penguin comic book strip
advertisement?
A. Moon PieB. Twinkies
C. Hostess Fruit Pies
D. Little Debbie Oatmeal Cream Pies
Kids 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
134/180
In celebration of this board game's 40thanniversary in 2004, Americans wereasked to vote on a new addition to thegame. The choices were Brain Freeze,
Tennis Elbow and Growling Stomach.Which game was turning the big 4-0?
A. Operation
B. ScattergoriesC. Taboo
D. Boggle
Kids 5 of 10
-
8/2/2019 Ad Wars 2009 Questions
135/180
What is considered to be the first
commercially successful video game?
A. Asteroids
B. PongC. Space Invaders
D. Pac Man
Kids 6 of 10
-
8/2/2019 Ad Wars 2009 Questions
136/180
According to a study published in the
Journal of the American Medical
Association, at what age do children
begin recognizing brand logos?A. Two
B. Three
C. FourD. Five
Kids 7 of 10
-
8/2/2019 Ad Wars 2009 Questions
137/180
Everyone remembers the Life cereal ads
featuring Little Mikey name the actor
that played Little Mikey and the agency
that created the ads.A. John Gilchrist, DDB
B. Leonardo DiCaprio, JWT
C. David Johnson, FallonD. Jacob Mayfield, TBWA
Kids 8 of 10
-
8/2/2019 Ad Wars 2009 Questions
138/180
Groups across the country lined up to protest
against a new service that would play music,public-service announcements, contests and,of course, ads, aimed at targeting kids while
they travel to and from school. Name theservice:
A. BroadcastBus
B. KidTarget
C. BusRadio
D. CaptiveKids
Kids 9 of 10
-
8/2/2019 Ad Wars 2009 Questions
139/180
Her pink Corvette may be the most well-
known of Barbies more than 20 different
vehicles over the past fifty years, but can
you name her first car?A. Ford Mustang
B. Chevrolet Impala
C. MG TcD. Austin Healey 3000
Kids 10 of 10
-
8/2/2019 Ad Wars 2009 Questions
140/180
What product did the toys pictured here
come in to entice kids to purchase?
A. McDonalds Happy Meal
B. CrackerJackC. Kix Cereal
D. Cherrios
-
8/2/2019 Ad Wars 2009 Questions
141/180
END OF ROUND 5
Please turn in your scoresheetsimmediately.
-
8/2/2019 Ad Wars 2009 Questions
142/180
Round 5 Correct Answers
Kids 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
143/180
What long-standing childrens institution
was founded in 1948 as a kids furniture
store and first named Childrens Bargain
Town.A. Toys R Us
B. KB Toys
C. FAO SchwarzD. Play It Again Sports
Kids 2 of 10
-
8/2/2019 Ad Wars 2009 Questions
144/180
Which Mattel cash cow is slated to
undergo a major facelift this year, to stay
relevant with the growing young girls
that first fell in love with her?
A. Dora the Explorer
B. Barbie
C. The entire line of American Girl DollsD. Polly Pocket
Kids 3 of 10
-
8/2/2019 Ad Wars 2009 Questions
145/180
What food product is being advertised in
this Penguin comic book strip
advertisement?
A. Moon PieB. Twinkies
C. Hostess Fruit Pies
D. Little Debbie Oatmeal Cream Pies
Kids 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
146/180
In celebration of this board game's 40thanniversary in 2004, Americans wereasked to vote on a new addition to thegame. The choices were Brain Freeze,
Tennis Elbow and Growling Stomach.Which game was turning the big 4-0?
A. Operation
B. ScattergoriesC. Taboo
D. Boggle
Kids 5 of 10
-
8/2/2019 Ad Wars 2009 Questions
147/180
What is considered to be the first
commercially successful video game?
A. Asteroids
B. PongC. Space Invaders
D. Pac Man
Kids 6 of 10
-
8/2/2019 Ad Wars 2009 Questions
148/180
According to a study published in the
Journal of the American Medical
Association, at what age do children
begin recognizing brand logos?
A. Two
B. Three
C. FourD. Five
Kids 7 of 10
-
8/2/2019 Ad Wars 2009 Questions
149/180
Everyone remembers the Life cereal ads
featuring Little Mikey name the actor
that played Little Mikey and the agency
that created the ads.
A. John Gilchrist, DDB
B. Leonardo DiCaprio, JWT
C. David Johnson, FallonD. Jacob Mayfield, TBWA
Kids 8 of 10
-
8/2/2019 Ad Wars 2009 Questions
150/180
Groups across the country lined up to protest
against a new service that would play music,public-service announcements, contests and,of course, ads, aimed at targeting kids while
they travel to and from school. Name theservice:
A. BroadcastBus
B. KidTarget
C. BusRadio
D. CaptiveKids
Kids 9 of 10
-
8/2/2019 Ad Wars 2009 Questions
151/180
Her pink Corvette may be the most well-
known of Barbies more than 20 different
vehicles over the past fifty years, but can
you name her first car?
A. Ford Mustang
B. Chevrolet Impala
C. MG TcD. Austin Healey 3000
Kids 10 of 10
-
8/2/2019 Ad Wars 2009 Questions
152/180
What product did the toys pictured here
come in to entice kids to purchase?
A. McDonalds Happy Meal
B. CrackerJackC. Kix Cereal
D. Cherrios
Round 5 ScoreboardTeam 1 2 3 BONUS 4 5 6 TOTAL
-
8/2/2019 Ad Wars 2009 Questions
153/180
Charles Nelson Reilly Project 8 4 7 2 5 6 32
The Commandments 8 6 9 8 6 37
The Geofferson Family 9 7 7 1 4 6 34
Here for the Beer 8 6 6 5 8 33
J. Geils Brand 8 5 4 1 7 6 31
NBC Action News 7 6 5 4 6 28
NK FaceTweetFlickBlogs 5 4 5 7 5 26
Richard Dawson Experience 8 4 7 1 4 6 30
The Rockettes 8 4 8 3 9 32
The Schitzenheimers 9 6 7 5 5 32
Team That's What She Said 8 3 6 5 8 30
Turd Ferguson 8 6 7 1 5 7 34
Two West 8 5 7 2 4 5 31
We Hate Sheep. We Love Nipsy Russell 9 4 8 1 6 7 35
-
8/2/2019 Ad Wars 2009 Questions
154/180
Round 6: Potpourri of 2008
Presented by:
Potpourri 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
155/180
What headache medicines TV
commercial drew the ire of Online
Moms, which led to the spot being
quickly pulled?
A. Excedrin
B. Motrin
C. AdvilD. Tylenol
Potpourri 2 of 10
-
8/2/2019 Ad Wars 2009 Questions
156/180
We are all familiar with Sprint Nextel
Corp, but do you know the name andtitle of their head of marketing? He hadan advertising budget of $1.9 billion in
October of 2008 and was ranked 14th inAd Ages Power Players.
A. Bill Morgan, Sr. VP-Corporate Marketing
B. Mike Johnson, Sr. VP-Corporate MarketingC. Jack Welch, Chief Marketing Officer
D. Dean Smith, Executive VP-Marketing
-
8/2/2019 Ad Wars 2009 Questions
157/180
Potpourri 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
158/180
An average America sees about 3,000 ads
per day, but can you name the most
advertised brand in the world from
2008?
A. KFC
B. China Mobile
C. OlayD. Toyota
Potpourri 5 of 10
-
8/2/2019 Ad Wars 2009 Questions
159/180
This company was voted by AdWeek as
the 2008 Digital Agency of the Year.
A. TBWA Chiat/Day
B. The Bluthe CompanyC. The Richards Group
D. R/GA
Potpourri 6 of 10
-
8/2/2019 Ad Wars 2009 Questions
160/180
In 2008, this agency developed a tool for
CNN.com that allowed readers to convert
video headlines into custom t-shirts, a
venture that earned $75,000 on Election
Day.
A. The Barbarian Group
B. Crispin Porter + BoguskyC. Strawberry FrogD. Grey - New York
Potpourri 7 of 10
-
8/2/2019 Ad Wars 2009 Questions
161/180
Facebooks headquarters are in Palo Alto,
CA. So are the headquarters of the
worlds largest social networking
platform. Name this company.
A. MySpace
B. LinkedIn
C. NingD. Google FaceSpace
Potpourri 8 of 10
-
8/2/2019 Ad Wars 2009 Questions
162/180
In a published report by Universal
McCann released in March 2008, what
percentage of active Internet users read
blogs?
A. 27%
B. 77%
C. 46%D. 14%
Potpourri 9 of 10
-
8/2/2019 Ad Wars 2009 Questions
163/180
In 2008, for the first time in history more
money was spent for advertising online
than on TV. How much money was spent
on online advertising?
A. $53.7Billion
B. $209.3Billion
C. $105.3BillionD. $177.2Billion
Potpourri 10 of 10
-
8/2/2019 Ad Wars 2009 Questions
164/180
Hello Kitty has become an iconic brand,
seen on a variety of products. What
product was it featured on that angered
the Baraboo, WI police dept.?
A. Tobacco Paraphernalia
B. Condoms
C. RiflesD. Knives
-
8/2/2019 Ad Wars 2009 Questions
165/180
END OF ROUND 6Please turn in your scoresheets
immediately.
-
8/2/2019 Ad Wars 2009 Questions
166/180
Round 6 Correct Answers
Potpourri 1 of 10
-
8/2/2019 Ad Wars 2009 Questions
167/180
What headache medicines TV
commercial drew the ire of Online
Moms, which led to the spot being
quickly pulled?
A. Excedrin
B. Motrin
C. AdvilD. Tylenol
Potpourri 2 of 10
W ll f ili i h S i N l
-
8/2/2019 Ad Wars 2009 Questions
168/180
We are all familiar with Sprint Nextel
Corp, but do you know the name andtitle of their head of marketing? He hadan advertising budget of $1.9 billion in
October of 2008 and was ranked 14th inAd Ages Power Players.
A. Bill Morgan, Sr. VP-Corporate Marketing
B. Mike Johnson, Sr. VP-Corporate MarketingC. Jack Welch, Chief Marketing Officer
D. Dean Smith, Executive VP-Marketing
Potpourri 3 of 10
-
8/2/2019 Ad Wars 2009 Questions
169/180
Some say second place is the first loser.
However, can you name the company
ranked fourth on the top 10 list of
domestic advertisers? They just missed
the medal podium!
A. PepsiCo Inc.
B. Verizon Communications Inc.C. General Motors Corp.
D. Johnson & Johnson
Potpourri 4 of 10
-
8/2/2019 Ad Wars 2009 Questions
170/180
An average America sees about 3,000 ads
per day, but can you name the most
advertised brand in the world from
2008?
A. KFC
B. China Mobile
C. OlayD. Toyota
Potpourri 5 of 10
h d b d k
-
8/2/2019 Ad Wars 2009 Questions
171/180
This company was voted by AdWeek as
the 2008 Digital Agency of the Year.
A. TBWA Chiat/Day
B. The Bluthe CompanyC. The Richards Group
D. R/GA
Potpourri 6 of 10
h d l d l f
-
8/2/2019 Ad Wars 2009 Questions
172/180
In 2008, this agency developed a tool for
CNN.com that allowed readers to convert
video headlines into custom t-shirts, a
venture that earned $75,000 on Election
Day.
A. The Barbarian Group
B. Crispin Porter + BoguskyC. Strawberry FrogD. Grey - New York
Potpourri 7 of 10
b k h d i l l
-
8/2/2019 Ad Wars 2009 Questions
173/180
Facebooks headquarters are in Palo Alto,
CA. So are the headquarters of the
worlds largest social networking
platform. Name this company.
A. MySpace
B. LinkedIn
C. NingD. Google FaceSpace
-
8/2/2019 Ad Wars 2009 Questions
174/180
Potpourri 9 of 10
I 2008 f h fi i i hi
-
8/2/2019 Ad Wars 2009 Questions
175/180
In 2008, for the first time in history more
money was spent for advertising online
than on TV. How much money was spent
on online advertising?
A. $53.7 Billion
B. $209.3 Billion
C. $105.3 BillionD. $177.2 Billion
-
8/2/2019 Ad Wars 2009 Questions
176/180
-
8/2/2019 Ad Wars 2009 Questions
177/180
Third Place: Turd Ferguson
-
8/2/2019 Ad Wars 2009 Questions
178/180
Second Place: We Hate Sheep,
We Love Nipsy Russell
-
8/2/2019 Ad Wars 2009 Questions
179/180
First Place: The Commandments
(Kuhn & Wittenborn)
Hold the Traveling Trophy high and
proudand find a good spot at your
shop for the next 364 days!
Round 5 ScoreboardTeam 1 2 3 BONUS 4 5 6 TOTAL
Charles Nelson Reilly Project 8 4 7 2 5 6 3 37
-
8/2/2019 Ad Wars 2009 Questions
180/180
The Commandments 8 6 9 8 6 5 42
The Geofferson Family 9 7 7 1 4 6 1 35
Here for the Beer 8 6 6 5 8 2 35
J. Geils Brand 8 5 4 1 7 6 3 34
NBC Action News 7 6 5 4 6 3 31
NK FaceTweetFlickBlogs 5 4 5 7 5 5 31
Richard Dawson Experience 8 4 7 1 4 6 5 35
The Rockettes 8 4 8 3 9 4 36
The Schitzenheimers 9 6 7 5 5 6 38
Team That's What She Said 8 3 6 5 8 3 33