Download - Adapt or Secede
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the future of PR isn’t tomorrow, it’s now
Adapt or Secede
@DannyBrownDanny Brown www.dannybrown.me
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Dear @GiniDietrich, if
@DannyBrown sucks during his
#YouToo2014 talk we’re blaming
you!
@DannyBrownDanny Brown www.dannybrown.me
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where everybody knew your name
The good old days
@DannyBrownDanny Brown www.dannybrown.me
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Journalists
@DannyBrownDanny Brown www.dannybrown.me
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Media
@DannyBrownDanny Brown www.dannybrown.me
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Print@DannyBrownDanny Brown www.dannybrown.me
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Ignorance is bliss
@DannyBrownDanny Brown www.dannybrown.me
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Ignorance is bliss
@DannyBrownDanny Brown www.dannybrown.me
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The danger of Spin
@DannyBrownDanny Brown www.dannybrown.me
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Disruptors
@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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Citizen journalists
@DannyBrownDanny Brown www.dannybrown.me
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Bloggers
@DannyBrownDanny Brown www.dannybrown.me
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Influencers
@DannyBrownDanny Brown www.dannybrown.me
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FTC
@DannyBrownDanny Brown www.dannybrown.me
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So where now?
@DannyBrownDanny Brown www.dannybrown.me
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Get with the program
@DannyBrownDanny Brown www.dannybrown.me
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Understanding change
@DannyBrownDanny Brown www.dannybrown.me
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Language of content
@DannyBrownDanny Brown www.dannybrown.me
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Tonality
@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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Ethics
@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
Ernie Gagnon
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
Leave untouched
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@DannyBrownDanny Brown www.dannybrown.me
Don’t hope.
Just DO.
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@DannyBrownDanny Brown www.dannybrown.me
PR, Marketing, Advertising
it’s getting blurry in here
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@DannyBrownDanny Brown www.dannybrown.me
“Advertising just wants to screw you; marketing will date you first; PR will pick up the pieces and advise it’s better to have lost and loved than never loved before.” Danny Brown
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@DannyBrownDanny Brown www.dannybrown.me
Driven by content
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
Ad or promo?
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@DannyBrownDanny Brown www.dannybrown.me
1. Seamless2. Relevant3. Contextual
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@DannyBrownDanny Brown www.dannybrown.me
The medium are the people
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
Adapt to critics
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@DannyBrownDanny Brown www.dannybrown.me
Polarization
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@DannyBrownDanny Brown www.dannybrown.me
Group think of fans
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
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@DannyBrownDanny Brown www.dannybrown.me
Ownership?
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@DannyBrownDanny Brown www.dannybrown.me
Be a penguin
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@DannyBrownDanny Brown www.dannybrown.me
THANK YOU!