Download - Adaptive Content / Morgenbooster
ADAPTIVE CONTENT
MORGENBOOSTER
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TV GUIDE – ANNO 1984
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"FROM OUR POINT OF VIEW, THE KEY TO THIS DEAL IS THAT WE WANTED TO LOOK AT HOW TV
GUIDE LOOKS IN THE FUTURE RATHER THAN HOW IT LOOKED IN THE PAST," MS. DISNEY TOLD
REUTERS. "IT CANNOT JUST BE A PRINT VEHICLE.
IT HAS TO HAVE OTHER PLATFORMS AS WELL."
HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/
TV GUIDE
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DATABASE
MAGAZINE
TV GUIDE
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SALE OF TV GUIDE FOR $1 IS A SHOCK BUT
NOT A SURPRISE
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HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/
ALL THE VALUE IN THAT COMPANY WAS CONTAINED
IN THE STRUCTURED CONTENT ASSETS HELD IN
THEIR DATABASE.
IBI GROUP
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IBI GROUP
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IBI GROUP
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DATABASEPDF PDF
WWW
HENNING LARSEN GROUP
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HENNING LARSEN ARCHITECTS
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HENNING LARSEN ARCHITECTS
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IBI GROUP
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DATABASEPDF PDF
WWW
PDF PDF
IBI GROUP
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IBI GROUP
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IBI GROUP
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PDF PDF
WWW
HTML
PRESENTATION
PROJEKTER
IBI GROUP
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DATABASE
WWW
PDF PDF#
#
HTML
PRESENTATION
COPE
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CREATE ONCE, PUBLISH EVERYWHERE
COPE FILOSOFIEN
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COPE IS REALLY A COMBINATION OF SEVERAL OTHER
CLOSELY RELATED SUB-PHILOSOPHIES, INCLUDING:
BUILD CONTENT MANAGEMENT SYSTEMS (CMS),
NOT WEB PUBLISHING TOOLS (WPT)
SEPARATE CONTENT FROM DISPLAY
ENSURE CONTENT MODULARITY
ENSURE CONTENT PORTABILITY
Daniel Jacobson, Director of Application Development for NPR.
HTTP://WWW.PROGRAMMABLEWEB.COM/NEWS/COPE-CREATE-ONCE-PUBLISH-EVERYWHERE/2009/10/13
CONTENT MANAGEMENT SYSTEM
IKKE
WEB PUBLISHINGTOOLS
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WEB PUBLISHING TOOLS
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1 ELEMENT = 1 SIDE
CONTENT MANAGEMENT SYSTEM
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1 ELEMENT = 1 ELEMENT
CONTENT MANAGEMENT SYSTEM
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HTTP://STORAGEROOMAPP.COM/TOUR
CONTENT MANAGEMENT SYSTEM
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HTTP://STORAGEROOMAPP.COM/TOUR
CONTENT MANAGEMENT SYSTEM
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HTTP://STORAGEROOMAPP.COM/TOUR
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DATABASE
PDF PDF
WWW
HTML
PRESENTATION
STRUKTUR
IKKE
FORMATERING
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WYSIWYG - ”LIGE SOM I WORDS”
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BEWARE OF THE WYSIWYG TOOLBAR
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”WHAT YOU SEE IS WHAT YOU GET” IS PROBLEMATIC
BECAUSE IT ENCOURAGES CMS USERS TO EMBED
FORMATTING IN WITH THEIR CONTENT, ALLOWING THEM
TO IMAGINE THAT THEIR DESIGN WILL DISPLAY
BEAUTIFULLY – ON THE DESKTOPKAREN MCGRANE,
CONTENT STRATEGY FOR MOBILE
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WYSIPAL
WHAT YOU SEE IS PROBABLY A LIE
LIV MADSEN
@CREUNA
ADAPTIVE CONTENT DESIGN?
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HVAD SKER DER, NÅR INDHOLDSREDAKTØREN IKKE KAN
FORMATERE, DESIGNE OG STYRE DET INDHOLD, SOM
HAN/HUN PRODUCERER?
”DET VIL DA VÆRE SUPER GODT!”STINA
DESIGNER @1508
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WYSIWYG EDITORS SUCK BECAUSE AS A DESIGNER
YOU LOSE CONTROL OVER BIG CHUNKS OF THE
DESIGN. ANYWHERE THAT ALLOWS PEOPLE TO
ENTER HTML VIA AN EDITOR ALLOWS THEM TO GET
AS CREATIVE AS THEY LIKE, USING ANY MARK-UP
THAT THEY LIKE. UNLESS YOU CAREFULLY GO
THROUGH AND REMOVE ALL THE CREATIVITY, THAT
STUFF IS GOING TO STAY THERE.
ADAPTIVE CONTENT DESIGN?
Rachel Andrew
Managing Director, edgeofmyseat.com
HTTP://WWW.RACHELANDREW.CO.UK/ARCHIVES/2011/07/27/YOUR-WYSIWYG-EDITOR-SUCKS/
CHUNKS
IKKE
BLOBS
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BLOBS
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A “blob” is, basically, a consumption page that’s
just made up of a big ol’ WYSIWYG field blob —
you can type, mess with the text, insert a photo
or two, and — BOOM. Publish.
HTTP://WWW.REUSSERDESIGN.COM/BLOG/CONTENT-BLOBS-VS-CHUNKS-A-REAL-LIFE-EXAMPLE-OF-CONTENT-STRATEGY/
CHUNKS
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The foundation of adaptive content is structured
content: to make content flexible for reuse, you
must structure it into meaningful chunks.
Karen McGrane,
CONTENT STRATEGY FOR MOBILE
SULLISSIVIK.GL
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SULISSIVIK.GL
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SULLISSIVIK.GL
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SULLISSIVIK.GL
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SULLISSIVIK.GL
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CHUNKS
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OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTELILLE
BILLEDE
CHUNKS
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OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTELILLE
BILLEDE
CHUNKS
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OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTELILLE
BILLEDE
CHUNKS ER SEXEDE
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"We knew that existing CMS were designed for page-
centric HTML content, rather than for managing and
delivering content to interactive apps. They have either
no or bad APIs and we didn’t want to host and
maintain an open source solution either.”
ALEXANDER EL-MELIGI, MANAGING DIRECTOR & CREATIVE DIRECTOR AT DEMODERN
METADATA REDDER VERDEN
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“Metadata is a love note to the future.”—Jason Scott, Archivist and owner of textfiles.com
METADATA REDDER VERDEN
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Why should content creators have to enter content
into separate fields in the CMS (or mark it up with
semantic tags) even though that’s not as easy or
straightforward as simply entering it into a big
blob? Because those fields and tags represent
metadata—they provide more information about
what the content is and how it can be used.
Karen McGrane,
CONTENT STRATEGY FOR MOBILE
FREMTIDEN OG ADAPTIVE CONTENT
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STRATEGI DESIGN TEKNIK UX
PROCESSEN
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PROCESSEN
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PROCESSEN
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PROCESSEN
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PROCESSEN
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FREMTIDEN
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FREMTIDEN TILHØRER DEM DER KAN TILPASSE
SIG DEN
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SULLISSIVIK.GL
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SULLISSIVIK.GL
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NÆSTE MORGENBOOSTER:
20. AUGUST
LEAN START UPTILMELDING: 1508.DK/MORGENBOOSTER