Download - Adform webinar: New Features
Webinar: 20/11 - 2014
AGENDA
DSP /RTB
Campaign Management – Reporting
Mobile, Rich Media, Native & Video
Campaign Management – Ads Management
Data Management Platform
Campaign Management - SiteTracking
Recently released
FBX: NEWS FEED INVENTORY
Support of Facebook News Feed ads in DSP
Only 600x315
Access to page has to be granted
Now via business manager
In-Stream only:
StickyAds
LiveRail
Smartclip
Generic:
Falk Technologies
OpenX
Iponweb/Bidswitch
NEW SSP INTEGRATIONS
Updated inventory tab with better visibility of RM support
Overall workflow improvements:
Better KPIs
Better filters
Previews of allowed banned formats
RTB|INVENTORYUPDATED INVENTORY TAB
FREQUENCY AND RECENCY UPDATES
Frequency with hour precision
Retargeting with hour precision
Support for additional domain targeting scenarios:
Advertiser level domain block listsIn UI for advertiser use
Include and exclude domainsE.g. include *.adform.com except test.adform.com
DOMAIN TARGETING UPDATES
RM FORMATS TO BE OPEN FOR ALL INVENTORIES
The following formats to run on any placement of a compatible size, without any additional setup requirements:
Display: StandardDisplay: Roll for VideoDisplay: 3D Box LeaderDisplay: 3D Box MPUIAB Branding: IAB FilmstripMobile Rising Stars Ad Units: IAB Mobile FilmstripMobile: StandardMobile: Cube SwipeDisplay: InView
Coming soon
FREQUENCY AND RECENCY UPDATES
Capping combo
Ability to create banner tags from RTB activity
Ability to view approval statuses and re-send tags for auditing from RTB activity
No need to visit Tags page unless advanced tag settings have to be managed
TAG-LESS DSP
TARGETING UPDATES
New rules or extensions to current rules
allowing to target by:
ZIP code
OS
Engagement
BUDGET AND COST MANAGEMENT
Daily placement budget
Daily RTB campaign budget
Impression goal instead of budget
Click goal instead of budget
Ability to copy settings across activities:
Targeting
Inventory
Workflow is:
Select source activity
Select what settings to copy
Select destination activities (may be from different campaign)
Destination activity settings will be overwritten
EX. BATCH EDITINGACTIVITY WORKFLOW UPDATES
LINE ITEMS
Additional Line Item layer between campaigns
and placements
One campaign can have multiple line items,
each consisting of its own placements
Reporting
Additional report to New Analytics
Reviewing current Analytics reports and creating new reports
in New Analytics
User friendly
Interactive
Prove great insights
EXTENDING NEW ANALYTICS
NEW UI FOR CUSTOM REPORT MANAGER PAGE
Updated Custom Reports Manager page
Introducing new UI with improved looks and workflow
Provide users with better looking and improved user experience when working with Custom Report Manager page
Allow setting permissions on report
level for Custom Reports
Introduce Report-level permission
settings for Custom Reports in User
Management page on Agency
accounts.
PERMISSIONS ON SINGLE REPORT LEVEL FOR CUSTOM REPORTS
Reporting
NEW UI FOR QUICK STATS
Updated QS UI
Introducing new UI with improved looks and workflow
Provide users with better looking and improved user experience when working with Quick Stats reports - most used reports tool
APP INSTALLS TRACKING
SDK for app installs tracking
SDK for Android and iOS which allows to track app installs across campaigns in Adformplatform
One of biggest problems with mobile advertising is ability to track and attribute campaign app installs
MOBILE SDK
UPDATES FOR ADTRUTH
Updates for Adtruth integration
Adtruth for click links (enabled per client request)
Support for iOS8
Most mobile devices are shipped with 3rd party cookies disabled. By using Adtruth reach accuracy is improved, better retargeting is provided, better conversions attribution is achieved
MOBILE TRACKING
UPDATED 3D CUBE SWIPE TEMPLATE
Updates for mobile 3D cube swipe template
Clear call to action button <<Swipe>>
Compatibility with desktop browsers (navigation with mouse)
Improved touch to swipe experience
Support for Windows Phones
Bug fixes
Support for Windows Phone
New version for window phone devices
We have requests to be able to showcase our in-
app solutions in Windows phone devices
ADFORM SHOWCASE APPLICATIONMOBILE
First public version of HTML5 Toolkit
Accessible to everyone
Upload any ZIP with HTML content
Export to Adform compliant format
HTML5 TOOLKIT: FIRST PUBLIC VERSIONHTML5 TOOLKIT
http://html5toolkit.adform.com
Create Rich Mobile Formats in a few minutes
Selection of MRAID/Mobile templates in HTML5 Toolkit
Replace default image material with your own
Improve adoption of Mobile Rich Media
MOBILE TEMPLATESHTML5 TOOLKIT
http://html5toolkit.adform.com
Better banner export from Video Banner Builder
Improved usability
Exported ZIP is a project file and not asset file
Video files are treated as additional assets of a banner
ClickTag related and other improvements
More consistent banner weight that aligns with our billing policies
Less confusion when trying to create an In-Page Video Ad
VIDEOIN-PAGE
http://vbb.adform.com
CLICK TO FULL-SCREEN BANNERS SUPPORT
Click to full screen banners support in Adform SDK
By supporting methods described in MRAID 1.0 documentation which allow publishers to sell click to full-screen ads in their apps
MOBILE SDK
EXPANDABLE BANNERS SUPPORT
Expandable banners support in Adform SDK
By supporting methods described in MRAID 2.0 documentation which will allow publishers to run and sell expandable ads in their mobile applications
MOBILE SDK
BETTER SUPPORT FOR RETINA SCREENS
Standard image banners support for retina screens
New mobile tag format which will adjust standard image banners for retina screens.
Build banners without writing a line of code
Drag & drop component user interface
Easy animations
BUILDER MODEHTML5 TOOLKIT
Viewability for In-Stream Ads
Rotators for In-Stream Ads
3rd Party In-Stream Ads
VIDEOIN-STREAM
Support of new external data providers platforms was added;
Exelate platform support was added, data is available;
Eyeota platform support was added, data is available;
Adobe platform support was added, waiting for the data;
Semasio platform support was added, data is available;
EXTERNAL DATA PROVIDERS
Site Tracking
New Code builder as a starting page
It is possible to generate the required tracking code by
using the templates – standard, click, flash, redirect or
for DCO
CODE BUILDER
Link to Chrome’s Tracking testing
extension
Install the extension, go to the
required page, refresh it and you
will get such info as ID, Name, and
if container is implemented on the
tracking point
LINK TO TEST EXTENSION
Possibility to deactivate TPs based on rules
It is possible to create a rule by selecting if to include or
exclude TPs that equal, contain, start or end with some
keyword. Such tracking points will be made as inactive
(moved to the Recycle bin)
INACTIVE TRACKING POINTS
Site Tracking
Possibility to create Profiling TPs (aka Audience) in new Site
Tracking
New tab called “Audiences” will be added to the new Site Tracking
project. Audiences will be created the same way – by adding
Name and URL.
PROFILING TPS
New app in Adform market place for Comscore pixels
Comscore application which applies pixels to every
Adform tag automatically
APP FOR COMSCORE PIXELS