Download - Adidas
Adidas Group
By Yelena Artemyeva& Natalie
Content
History Main Brands Current Figures Critics Sight From the Inside Advertising Campaigns Main Conclusions
History
Germany, 1920s - Adi Dassler, the founder
1924 - Dassler Brothers Shoe Factory
History
since 1930 - Taking part in Olympic Games
1948 - Spliting into two companies: Puma and Adidas
1987 - Adi died
Adidas AGAdidas Performance
Adidas Originals
Adidas Style
Adidas Sales, billions €
Sales
10.08410.299
10.799
10.381
11.99
2006 2007 2008 2009 2010
Adidas Critics
Sight From the Inside
A chance to take position of a Shop Manager (within a year)
Harsh working conditions A chance to make 1 million a month Over high plans Friendly atmosphere …
Advertising Campaign 2000
“Impossible Is Nothing” Campaign
2008, Beijing – Olympic Games “Impossible Is Nothing”
Adidas is All in, 2011
Conclusion
One of the most dynamic companies in the world
Good perspectives for expansion in Russia
Forseeable “wars” with its main competitors
A chance for career-growth for students
Questions, please
?
Thank You