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Adv3rt1s1ng
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
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Adv3rt1s1ng
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Le regole d’oro valgono ancora?
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An advertising agency is 85% confusion and 15% commission.
(Fred Allen, 1954)
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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An advertising agency is 85% confusion and 15% commission.
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
(John Wanamaker,1963)
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Our business is infested with idiots who try to impress by using pretentious jargon. "
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Internet is infested with idiots who try to impress by using pretentious jargon. "
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"... the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and
read... "
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"... the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and
click? "
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Se è troppo stupido per dirlo:cantalo"
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Se è troppo stupido per dirlo,non dirlo.
(non ti ascolterà nessuno)"
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Il consumatore non è un coglione, è tua moglie"
(David Ogilvy)
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Il navigatore non è un coglione, e non è nemmeno tua moglie perché la
riconosceresti dai cookies...”
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"In pubblicità cani e bambini vendono sempre..."
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Su internet vanno un casino i gorilla che suonano la batteria..."
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"Mostrare il prodotto nei primi 4 secondi..."
(P&G)
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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"I primi 4 secondi di cosa?"
Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
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Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
"Il lettore legge la pagina così..."
QUI CI VA L’HEADLINE
QUI IL LOGO
Adv3rt1s1ng Le regole d’oro valgono ancora?
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Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
"Il lettore web legge la pagina così..."
F-SHAPED PATTERN READING -
JAKOB NIELSEN -USEIT.COM
Adv3rt1s1ng Le regole d’oro valgono ancora?
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Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Target
Adv3rt1s1ng Le regole d’oro valgono ancora?
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Marco Massarotto www.internetpr.itBlogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Network
Adv3rt1s1ng Le regole d’oro valgono ancora?
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Marco Massarotto www.internetpr.it
Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?
Gr4zie