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CAREER CENTER OF LOWELL
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Advanced LinkedIn Profile
How to Brand Yourself Online
Being on LinkedIn
Your profile at LinkedIn is your first job interview—if
employers don’t like what they see, you won’t hear
from them again. Is your LinkedIn profile the best it
can be? If you’re not on LinkedIn and looking good,
you don’t exist to most employers. David Perry and Kevin Donlin
Co-Creators, "The Guerrilla Job Search System”
Purpose of the Profile
The Snapshot
The Summary
Experience
Recommendations
Skills Feature
Media (New)
Answers
Update Box
Additional Information
Agenda
Purpose of Your Profile
Your profile is not your résumé
Résumé—short and tailored to each job
Profile—narrative more personable; offers more
Penetrate the Hidden Job Market
Build your online Personal Branding
Help you connect for a job
Reaching 100% Completion
Chance of being contacted increases 40% than if only 90% of profile is complete
Necessary components: Industry and postal code Profile photo Profile summary Current work experience with description Past work experience – minimum 2 positions Education Specialties/Skills – minimum 5 Connections – minimum 50
How Much People Value Their Profile
The Snapshot Area
Photo
Your photo—the first thing a visitor seesInclude a photo
Help brand you People recognize you What would you prefer to see,
This
Or Oreven
What Type of Photo
Headline
It’s another part of you branding
Similar to your résumé branding headline
Limit 120 characters…Schucks
Must contain
Headline Examples
Poor Headline Poor Branding; LacksKeywords
What do People Look at First?
Experience Box
Briefly explains your current and past experience Eliminate Current Experience if not working
Volunteerism counts as current experience
Education Similar to résumé
No dates necessary
Your Public Profile
This should be customized to better brand you
The default is: http://www.linkedin.com/in/bobmcintoshhtpx.ee1
Leave a bad impression on your résumé and business cards
Better: http://www.linkedin.com/in/bobmcintosh1
Shows you’re aware of how to use LinkedIn
Summary
Some believe is the most important part of the Profile
Allows for creativity, e.g., using 1st or 3rd person
Debate over 1st and 3rd person
Limit, 2,000 characters—résumé typically 1,000 or less
Important Tips on Your Summary
Summarize your experience, tell your story
May include a branding statement
Make sure to include industry keywords
Find keywords on Indeed.com, SimplyHired.com, other job boards
Delivering trending job search strategies
Sample Summary (1st Person)Tells a Story
Hum
orou
s In
tro
Sample Summary (3rd Person)Li
st o
f A
ccom
plis
hmen
ts
Changing Your Career
After successfully navigating a rewarding career, including landing a dream job in the NYC magazine world and building a thriving freelance writing business, it is time for me to "pay it forward" and help others make THEIR career dreams come true. To that end, I am working on an M.A. in career counseling…..
Experience
Provide detail, but not too much—ACCOMPLISHMENTS
Treat it like your résumé—employers may not call for résumés
Recommendation links under each job
3 different jobs are required on your way to a full profile
Limit, 1988 characters for EACH position, similar amount on résumé
What’s More Important?
Sample Work Experience (One Job)
Project Manager ABC CompanyProgram Development industry
September 2008 – January 2011 (2 years 5 months)
Project Manager, unifying the processing of multiple books of business into a single system, eliminating a five year legacy of manual entry and work-arounds.
Created customized processes, plans, documentation and templates for implementing company’s first project management system, including planning, scope, communications, change, risk, scheduling, resources, auditing, and closeout.
Mapped workflow simultaneously to SDLC and Project Management schema.
Experience Example
Experience (continued)
Volunteerism counts as experience
Community Volunteer, Networker and Administrative Assistant (position)Bob Jones (company)Program Development industry (industry)August 2008 – Present (2 years 7 months)
Engineer at Hampstead Community Access Television: bringing 28-year-old cable TV station up to date. Member of Hampstead Cable Television Advisory Board.
Founder of PMI New Hampshire Chapter’s networking group – netPM. Facilitator/advisor to Acton Networkers, NHnetWORKS, Nutfield
Networking, Nashua After Hours Networking and Dynamic Networking groups.
Participant in project/program/product management webinars on a weekly basis.
Recommendations
Enhances your branding
Demonstrate to employers how “others” perceive you
Write recommendations to show your understanding of key skills, as well as your values
Recommendations can be used in your written communications
Skills Feature
Select skills that apply to you
Another way for employersto find you—keywords
Groups you may join, people you may want to connect with, and more
Endorsements
Media
Replaces many applications, e.g., Polls, Events, WordPress, Box.net
Now SlideShare and Box are the big palyersSlideshows, videos, and audioUnder Summary, Experience, Education
Answer Feature
Ask a question and get answers from experts worldwide
You can answer questions to show knowledge Helps brand you as an expert
Update Box
It’s how you network with your 1st degrees
Share information; ask for advice
Update frequently, at least daily
Can link to Twitter
NOW ON HOME PAGE ONLY
Additional Information
Websites: link to a personal blog, company website, etc
Link to Twitter
What are your interests?
Groups and Associations
Honors and Awards
Polls
Return
Thank You
Are there any questions?