Saving Time with CSE’s
How to Build a Custom Search Engine on Google
part of the Black Belt in Internet
Recruitment programme
Google Custom Search Engines
What are they?
A customised search bar that searches a specific website, like your own website, for results which contain your desired keywords.
You’ve probably used one before:
Google Custom Search Engines
What are they?
A customised search bar that searches a specific website, like your own website, for results which contain your desired keywords.
You’ve probably used one before:
Using Google CSE’s for Recruiting
• Build our own search engine to look at our
desired sites
• We enter our search terms as we need them
• We can embed our CSE on a Blog, internal
website, etc for regular/team use
Using Google CSE’s for Recruiting
• The back-end of our search engine refines our
search to our desired search
• Our results are presented in a List form, like
normal Google searches
Let’s create a LinkedIn search engine
What are the URL patterns for Profiles?
linkedin.com/in/
linkedin.com/pub/
Let’s create a LinkedIn search engine
What are the URL patterns for Profiles?
linkedin.com/in/
linkedin.com/pub/
*.linkedin.com/in/*
Use asterisks to stem your URL’s *.linkedin.com/in/*
Let’s create a LinkedIn search engine
What are the URL patterns for Profiles?
linkedin.com/in/
linkedin.com/pub/
*.linkedin.com/in/*
Use asterisks to stem your URL’s *.linkedin.com/in/*
*.linkedin.com/pub/*
Let’s create a LinkedIn search engine
What are the URL patterns for Profiles?
linkedin.com/in/
linkedin.com/pub/
*.linkedin.com/in/*
Use asterisks to stem your URL’s *.linkedin.com/in/*
*.linkedin.com/pub/*
LinkedIn Search Engine
*.linkedin.com/pub/dir/**.linkedin.com/directory/**.linkedin.com/company/**.linkedin.com/job/**.linkedin.com/jobs2/**.linkedin.com/groups/*
*.linkedin.com/pub/dir/**.linkedin.com/directory/**.linkedin.com/company/**.linkedin.com/job/**.linkedin.com/jobs2/**.linkedin.com/groups/*
Once you have saved your Look and Feel:
• Go back to your Setup Tab on the left
• Look for the Public URL
Once you have saved your Look and Feel:
• Go back to your Setup Tab on the left
• Look for the Public URL
Once you have saved your Look and Feel:
• Go back to your Setup Tab on the left
• Look for the Public URL
Once you have saved your Look and Feel:
• Go back to your Setup Tab on the left
• Look for the Public URL
This is the link to your own CSE for you and your team to use
Refinements and Synonyms
With our CSE, we can create Refinement tabs:
• Target specific countries or cities
• Target specific sectors
• Sets of keywords that indicate job titles,
availability etc
Available Contractors
-present (contractor OR contracting OR temporary OR temp OR contract OR resource)
Adding Synonyms
• Google will naturally stem words or look for obvious
synonyms when you leave a term outside of quotations
• However, we can add Synonyms to terms we know,
like job titles, skills etc.
human resources,hrbp,human resource,people management
Use commas to separate your synonyms, instead of OR or |
Important note:
HR