7/24/2019 Advertising Cost Planning

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Advertising Costs Planning Worksheet

A. Cost per thousand: Magazines B. Cost per thousand estimates refined: MagazinesMagazine 1 Magazine 2 Scenario 1: Without pass-along rate

Per page cost $0 $0 Target market 18-4!irculation 0 0 Magazine circulation 4"#00"000!ost Per Thousan

%&'()0* %&'()0* !irculation to target market +#,!ost per page $1 #"000

C. TV ads: Cost per ratings point !ost per thousan $ 0.00Sho/ 1 Sho/ 2 !ost per thousan or actual target market $4+.1#

!ost per spot a $0.00 $0.00ating 0 0 Scenario 2: With pass-along rateeach total persons3 0 0 Target market 18-4!ost Per atings Point %&'()0* %&'()0* Magazine circulation 4"#00"000

!ost per page $1 #"000D. Milline rate comparison - Newspapers Pass-along rate

e/spaper 1 e/spaper 2 , o househol s or pass-along rate ,!ost per page $0.00 $0.00 !ost per thousan 5ase on rea ers per cop63 $1#.08!ost per line $0.00 $0.00!irculation 0 0Milline rate %&'()0* %&'()0*