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Prasoon Joshi was born on 16 September
1971 inAlmora, Uttarakhand, India.
He spent his growing years in various towns
including Narendra Nagar, Tehri, ChamoliGopeshwar& later Rampur, Meerut and
Dehradun.
He started writing early in life and publishedhis first book at age of17, Main aur Woh
a conversation with himself
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He did his B.Sc. and Post
Graduation in Physics,thereafter he did his MBA
from Institute of
Management Technology,
Ghaziabad, India. During hisMBA education he decided
to make his career in
advertising.
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Started his career with Ogilvy &
Mather(O&M) Delhi, and worked for over10
years.
Later, he joined McCann-Erickson(2002).
He was elevated to Executive Chairman forMcCann World group India and Regional
Creative Director Asia Pacific by 2006.
He designs his advertisements not only forhis clients but he is most concerned about
the consumer for whom the advertisement is
made.
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Prasoon has created advertisements
like NDTV India ("Sach dikhate hain hum"),
Saffola ("Abhi to main jawan hoon") LG,
Marico, Perfetti (Alpenliebe, Chloromint), andthe thanda matlab campaign for Coca Cola
withAamir Khan, Happydent -which is
considered by experts as India's best ad till
date.
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Won the Golden Lions Awardat Cannes in 2003 for the Coca Cola Ad.
Chosen as 'Young Global Leader2006' by the
Forum of Young Global Leaders, an affiliate ofthe World Economic Forum.
Invited as the Cannes Jury Chairman in 2007.
Named amongst the exclusive 10-member
Cannes Titanium & Integrated Jury 2009 atthe Cannes Lions International Advertising
Festival 2009.
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Elsie Nanji is Managing
Partner at Red Lion, the
design wing of Publicis
India. Elsie is theFounding Partner &
creative director of
Ambience, an agency
that has featured in the
top five creative agency
lists.
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Her first job was a big letdown, though shewas hired as a Visualiser in lintas but never
gave her the chance.
Then she joined O&M, & there shestraightaway started working with
copywriters, started ideating, rather than
doing finishing work.
The turning point came when Ashok Kurien,owner of Rediffusion Ad Agency offered her
to become his co partner in his agency.
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Ashok Kuriens vision and Elsies creative
talent, a potent combination has ledAmbience to achieve greater heights.
According to elsie Nanji A fertile mind cancreate ideas all the time, anywhere. One
gets ideas if one just thinks about it
differently, approaches a problem differently.
There could one logical solution, but therecould be ten others too.
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1987 - ThumsUp Relaunched with "Taste
the Thunder". The concept is still running
23 years later
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1988 - Garden Vareli:- For Garden Vareli, she
reinterpreted the saree as a fashion garment.
The campaign proved to be a platform foridentifying future beauty queens 3 consecutive
Miss Indias (NamrataShirodkar, MadhuSapre
and Aishwarya Rai).
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1994 - Sil Jams with an insight that struck
her watching her husband behave like a
delighted 4 - year old. 1996 - Lakme Peach Milk captured the
heightened effect that beauty and soft skin
had on an adolescent boy.
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A multi-award winner at both national and
international award shows, including the Clio
Awards, Cannes Lions, D&AD and The One
Show. She has represented India as a jury member
in several international award shows,
including D&AD, the Clio Awards, AdFest
and more recently as part of the design jury
at Spikes Asia 2009.
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In 2008, Red Lion was voted as one of the
ten best-known design brands in the country
by The Economic Times.
In 2009, Red Lion won a Gold award in
Goafest, Silver and Gold at Spikes Asia and
a Silver Design Lion.
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