Download - Advertising in indian economy & its effects
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Advertising in Indian Economy & its effects…..
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Group Members :• Saurabh Patki ( 437 )• Shubham Sawant ( 446 )•Yash Chavan ( 407 )•Aftab Multani ( 432 )•Akansha More ( 431 )
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What is “Advertising” ???Advertising is a form of communications used to persuade an audience to take some actions with respect to products , ideas or services etc….
Any paid form of non-personal presentation and promotion of ideas of goods and services by an identified sponsor with the help of any media to influence the target audience…
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Generates net gain in in direct sales due to promotion of industries , products & services…..
Generates indirect sales & jobs among the 1st level suppliers to the industries that incur advertising expenditures .
Advertising & Economy :
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Economic Impact of Advertising :- Effect on “VALUE OF PRODUCTS” Effects on “PRICES” Effect on “COMPETITION” Effect on “CONSUMER DEMAND” Effect on “COSUMER COICE” Effect on “BUSINESS CYCLE”
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Influence of Advertising on Indian Economy :-
• Advertising and Consumer demand
• Advertising and Trade cycles
• Advertising and Innovations
• Advertising , Product quality and Variety
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Mediums of Advertising influencing Indian Economy :-• TELEVISON
•SOCIAL MEDIA
•RADIO
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Television Commercial Advertising
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Advantages :ReachGrowing Ability to DifferentiateSelectivity and FlexibilityCreativity and Impact
Limitations :High CostsLack of SelectivityLimited Viewer Attention
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The Influence of Television Advertising
• Gender Identity
• Children
• Voter Decision
• Social Influence
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Awareness
Consideration
Preference
Purchase
TV - 43%Newspaper – 8%Internet – 14%
TV - 40%Newspaper – 8%Internet – 13%
TV - 35%Newspaper – 8%Internet – 13%
TV - 26%Newspaper – 7%Internet – 12%
Purchase Funnel
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SOCIAL MEDIA ADVERTISING & INDIAN ECONOMY :-
Role of Social-Media Advertising in the Economy.
5 features of Social-Media influencing the economy :-
1) Low cost2) Powerful Targeting3) Low barrier to entry4)Smart phone advertising5) Real time statistics
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Significant role in motivating customer.
Informative & Transformative. Results. Conclusion.
IMPACT OF PRINT ADVERTISING ON INDIAN ECONOMY :-
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