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* *Digital Storytelling
Advocacy Projects andNonProfit Organizations
Using StoryTelling for Good
Curated by Bernajean Porter
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Explain a complex problem
Spread the news
Gain Support
Raise money
Move People to Take ACTION http://www.flickr.com/photos/54665509@N00/2226574367/
Stories Help Advocacy Projects / Nonprofits
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When we are told a story,
we also empathetically experience and connect with the story
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Read numbers, lists, text
Read/hear/ feel stories
Our brains process stories differently:Facts Tell but Stories SELL
http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
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* *Elements of a Strong Story
Long form or short, they all have a few similar elements
Strong Stories moves us to connect with other cultures, societies, times, places and people
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• Has a relatable “main character”• Simplifies a complex idea to its essence• Elicits an emotion• Creates a connection with the audience• Gives the audience one strong message [THE POINT]• Inspires action• Has a story arc
A Strong Digital Story . . .
*a good story can also be very, very simple and brief!
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The stronger you make the story, the more effective your reach will
be for your audience.
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* *STORIES THAT NEED TO BE TOLD
Florida House
• Founder(s)• What / Why You Are Doing THIS• Your People Stories ~ Making it
REAL• Impact Stories ~ Successes
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* *FOUNDER’S STORY: QUOTE/PHOTO
http://www.volunteermatch.org/nonprofits/stories/spotlight.jsp?id=91
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* *Compare and ContrastTwo Advocacy Stories
Which do YOUconnect with?
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* *WHAT / WHY YOU DO: STORY ONE
Brookliine Kids.org
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* *WHAT / WHY YOU DO: STORY TWO
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* *Ahem Facts Tell ~ Stories Sell
Social Impact Architects on Using StoryTelling
http://socialimpactarchitects.com/cause-story-
telling.shtml
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* *YOUR PEOPLE STORIES: VIDEO
http://invisiblepeople.tv/blog/category/face-and-voice-of-homelessness/
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http://splash.org/stories/meet-bethy
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Or curate small moments of image-based stories that connect us emotionally, and convey by amassing messages an urgent pattern that needs us to take action!
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http://whoneedsfeminism.tumblr.com/
Simple storytelling through crowdsourced stories
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* *
Catapult.org
IMPACT STORIES ~ SUCCESSES
How Many PROJECTS for Good do YOU recognize @ http://www.catapult.org/
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These slides were curated using multiple sources, originally based
on slides created by Debra Askanase, presenter @ Mass
Nonprofit Network Annual Conference 2013.
Much gratitude to many people working for GOOD in the world