Download - Aenc get strategic with your mobile app
Wendy PhillipsVice President Sales & Marketing
Get Strategic with Your Mobile App
The Strategic Mobile App Cycle
Step 1: Create Compelling App
Native vs. Mobile Web App✕ Mobile Web = URL. Needs premium WIFI to work
✔ Native = downloadable from app stores, best for specific device and offline-capable
Branded for your organization (and your sponsors)• Your app icon, your name in the app store
Ample space to highlight Sponsors• Make money from the app
$$$
$$$
Step 1: Create Compelling App
• Content
• Networking
• Personalized Information
Reasons People Download Conference Apps:
Step 1: Create Compelling App: Content
Most current information• Agenda, Speaker bios,
maps• Sponsor/Exhibitor info,
exhibit hall locations• Logistics and other
details• Updates from
Conference Planner
Interactive information• Surveys• Live Polling• Social Media• Photos
Supplemental information• Presentations• Video• Links to URLs
Step 1: Create Compelling App: Content
Step 1: Create Compelling App: Networking
• List of attendees with useful ways of searching, sorting and filtering
• Messaging through app
• Profiles
• Badge Game
• Note taking on Attendees
• Social Media
Step 1: Create Compelling App: Personalized Information
(Both provided and attendee-created)
• My Schedule• Appointments• Notes (on agenda, attendees, exhibitors)• Starring of Sponsors/Exhibitors
Step 1: Create Compelling App: Personalized Information
• One-on-One Meetings
Panelists
• Danielle King, NC State University College of Veterinary Medicine
• Chris Brown, NC Forestry Association
• Kathryn Atkinson, NC Academy of Family Physicians
The Strategic Mobile App Cycle
Step 2: Showcase Organization Resources and Thought Leadership
• Membership Directory
• 12 Month Calendar of industry events, your events, webinars
• Articles from your Magazine
• Blogs and Social Media
• Portal to Community
Step 2: Showcase Organization Resources and Thought Leadership
• Thought Leadership Whitepapers
• Best Practices• Resources• Staff Contacts• Board and
Committee Members• Sponsor of the
Month
Step 3: Engage, Interact, Share• Social Media
• Include Twitter feeds; Attendees can tweet from app
• Link to Facebook page and other Social Media• RSS Newsfeeds
• Surveys• Solicit feedback and wisdom• Aggregate, analyze and share insight
• Live Polling• Take their pulse right now• Subject of future Thought Leadership whitepaper
Step 4: Promote Future Events
• House numerous conferences that can sync to app when material becomes available
• Self-updates; provides reason for constituents to keep app all year long
Step 5: Drive Value to Membership
• Your App is their Association Resource on-the-go
• Current conference and upcoming events
• Association HQ• Source of insightful articles• Industry expertise• Member and staff contacts