Download - Age of Social Intelligence
Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229
The Age Of Social IntelligenceFebruary 2013
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Social Intelligence will be part of every
consumer and commercial application, product and service.
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Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Social Intelligence Is AcceleratingAggregate Swipp Index
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BookArticle
Post
Tweet
Review
Swipp
Ease
of a
naly
sis
Ease of creation
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Social Intelligence Enables “Rateocracy”
Aggregate Swipp Index
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“All the necessary technologies and building
blocks are in position... ‘ratestreams’ will become
as significant as ‘clickstreams’ are today.”
- Robert Moran, Brunswick Group
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The problem with old-style social...
“You’re talking a lot, but you’re not saying anything.”
- David Byrne
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 6
Existing social media requires significant effort to pull insights out of conversations
For example, the Facebook page for the Nexus 7 tablet (excerpt shown at right) contains hundreds of comments, but there is not a straightforward way to understand what the market thinks about the Nexus 7 in a comprehensive manner.
Is the prevailing sentiment positive or negative? Is it changing over time? There is no way to know this without laborious effort.
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Social intelligence is different.
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Consumers use social intelligence.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Video at http://www.youtube.com/watch?v=O6fXM6B1O8g
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Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Dashboards and insight into the global pulse.
The invisible is now visible and measurable
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Social streams of measurable, real-time sentiment and commentary.
Additional crowdsourced and reference knowledge around every topic.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Over time, applications get smarter, expanding forever to include a wide variety of media types and information.
Social Intelligence Grows Forever
Photos Videos Maps
News Links
Commercial11
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Social Intelligence improves business.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
The future is socially informed. Social Intelligence is adding a new level of dynamics to all existing industries.
Retail
Entertainment
Integrations in retail sites provide buyers with a more in depth product understanding and the seller with an increased understanding of its customers. Retail will increasingly merge with social as customers seek deeper community input prior to purchasing.
Publishing
+3.3
+1.1
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Content and news sites will incorporate social intelligence as a way to get data-driven input from their customers, delivering key insights into who is interacting with what, from where and when.
Direct interaction between the media and the audience, with immediate feedback and measurement. Reality TV producers will know what the audience thinks "in the moment.”
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Social Intelligence Improves Business
Illustrative examples.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Nikon D90
Advertising
Search
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Real-Time MediaReal time media, such as the debates or sports, benefit from creating a second screen a virtual viewing community, as well as the data to measure their involvement.
Social intelligence will be embedded into engagement activities and advertising to gauge customer response to specific offers. Data dashboards provide detailed analytics, providing immediate customer feedback and specific preference.
In the future, what we think of as search becomes socially informed. What people think and what your friends think have always been important decision criteria, and will be incorporated into existing search sites, or can serve as a self standing, crowd-informed search and discover tool.
Social Intelligence Improves Business
Illustrative examples.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Social intelligence will be embedded into organizations and enterprises, allowing them to gather employee insights around specific questions and projects.
Enterprise
Financial Markets
Social intelligence in financial sites unlocks the "wisdom of the crowd" around a particular stock or financial product. The data dashboards supply analytics, stratified by audience type, location and time, adding insight to "what the market thinks" in real time and over time.
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Social Intelligence Improves Business
Illustrative examples.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Dashboards give deep insight into the stream. Filtered views allow you to see specific data by multiple variables.
Aggregate Swipp Index
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Where are swipps coming from
Swipps over time
Swipps by gender
Aggregate Swipp Index
Swipp stream
Swipps by swipp “value”
Dashboards Provide Insight
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Aggregate Swipp Index
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A Deeper View Into The Brand Side
Video at http://www.youtube.com/watch?v=YzTGJIoTADY
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Example: Blog Integration
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Example: Blog Integration
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Example: Website Integration
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 21
Example: Website Integration
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Example: Social Intelligence Overlay
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Example: Social Intelligence Overlay
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Integrating Social Intelligence
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Social intelligence requires an open, distributed platform. The Swipp platform was designed from the onset to foster partner integrations and is open in three ways.
Open Data Open Distributed Open APIs
Data Dashboardsreturn social data
to the users
Widgets bring social intelligence to
any website
Swipp APIs will allow for third party
innovation(Q3)
Social Intelligence Requires An Open Platform
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.
Swipp theCommercials
Swipp the Teams / Players
Swipp Related Topics
Example: Swipper Bowl The Swipper Bowl app is the first in a series of vertical apps that shows how the Swipp API can be used to create vertical social intelligence solutions.
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Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 27
How To Get Started
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 28
Checklist: How To Get Started1. Get a beachhead (Time Required: 1 minute)
☐ Swipp your company at http://swipp.com
☐ Track your terms (alerts on brand terms)
☐ Get your fellow employees to swipp
2. Get engaged (Time Required: 1 hour)
☐ Ask your customers to swipp your brand
☐ Include Swipp in a post, or a campaign
☐ Include Swipp in your email communications
3. Pull away from the pack (Time Required: 1 day)
☐ Embed Swipp widgets in your web presence with Swipp Plus
☐ Set up your competitive dashboard
☐ Show your advocates some love
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 29
About Swipp
Swipp was founded in 2011, and received $3.5MM in funding from Old Willow Partners in 2012.
Executive Team
Snapshot
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 30
Thank you!
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