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2014 Annual Conference: Cultivating eBusiness for Global Success
AgGateway Global NetworkContinuing the Vision
Rod Conner
November 2014
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2014 Annual Conference: Cultivating eBusiness for Global Success
AgGateway Vision
AgGateway will be the recognized
international source for enabling the
use of information and communication
technologies (i.e. eBusiness)
for agriculture.
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2014 Annual Conference: Cultivating eBusiness for Global Success
What’s the big idea?
To enable the entire agriculture community to use eBusiness to exchange information to:
• Improve business processes
• Help deliver excellent customer service
• Streamline the supply chain
• Improve agricultural production
• Enhance food safety
• Support sustainable agricultural practices throughout the world.
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2014 Annual Conference: Cultivating eBusiness for Global Success
Foundations: Why eBusiness?
• More efficient and effective processes• Streamline production and the supply chain
• Process business messages more quickly, enhancing customer service
• Fewer errors
• Improved inventory visibility
• Improved traceability and food safety
• Bottom line: Sustainability and profitability
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2014 Annual Conference: Cultivating eBusiness for Global Success
Foundations: Why eBusiness now?
• Cloud computing
• Mobile computing
• Shifts in enterprise architecture best practices
• Shifts in development best practices
• Standards wars have subsided
• Changing user expectations
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2014 Annual Conference: Cultivating eBusiness for Global Success
Foundations: Global eBusiness
• Trade has been transnational for millennia, but expectations are changing
• Global organizations want to leverage investments
• Today’s internet-based collaboration tools
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2014 Annual Conference: Cultivating eBusiness for Global Success
AgGateway North America: Key Principles
• Key founding principles: To help enable members implement eBusiness technologies to more effectively address Business Pressures caused by• Increasing Operational Complexity
• Increasing Regulatory Requirements
• International and Domestic market Pressures
• Key operational principles:• Focus on implementation with bottom-line results
• Council autonomy
• Industry-wide collaboration
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2014 Annual Conference: Cultivating eBusiness for Global Success
AGGATEWAY GLOBAL NETWORK CONCEPT
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2014 Annual Conference: Cultivating eBusiness for Global Success
Vision and Mission
• Vision
• Through its regional member organizations, AgGateway Global Network will be the primary source for enabling eBusiness in Agriculture.
• Mission
• To promote and expand the implementation of eBusiness standards and guidelines in Agriculture globally.
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2014 Annual Conference: Cultivating eBusiness for Global Success
Global Realities in Agriculture
• Customers and suppliers everywhere expect immediate, accurate information;
• There is continued streamlining of the global supply chain;
• Markets are more volatile – and more global;
• Food safety and traceability are business imperatives throughout the world; and
• Agriculture will need to produce more food with fewer resources through precision agriculture, sustainability, and better technology.
• Establishing eBusiness both regionally and globally is one of several critical elements for successfully addressing all of these challenges.
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2014 Annual Conference: Cultivating eBusiness for Global Success
Global Companies, Global Opportunities
• Recurring conversations at AgGateway North America meetings
• The AgGateway Global Network concept
• Global Application of regional success, and sharing success across regions
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2014 Annual Conference: Cultivating eBusiness for Global Success
A Path to Achieving Global Collaboration
• Sharing and promoting what has worked:• AgGateway North America’s collaborative approach,
• organizational structure, and
• intellectual property with other regions of the world may be the best way to achieve the goal.
• Establishing similar groups in other regions • so that agricultural operations in those regions could establish their own
priorities based on their regional needs.
• Creating a global coordination organization • to promote global collaboration,
• assist with the formation of new organizations, and to
• coordinate use of global agricultural standards/guidelines and implementation.
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2014 Annual Conference: Cultivating eBusiness for Global Success
AgGateway Global Network Goal
• The overall goal of this internationalization initiative is to promote and establish global collaboration and coordinated use of global agricultural eBusiness standards, guidelines and implementation processes.
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2014 Annual Conference: Cultivating eBusiness for Global Success
AgGateway NA Collaborative Associations
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2014 Annual Conference: Cultivating eBusiness for Global Success
All Regions have “Best Practices” to contribute
• Every region has ideas to share, for example• Europe
• Ahead of most regions in traceability and food safety
• Leader in developing standards
• CRISTAL in the Crop Protection segment
• Collaboration and leadership in Precision Ag
• North America • AgGateway NA, strong on implementation and collaboration promotion
• Successful supply chain streamlining projects in Crop Protection, Crop Nutrition, Seed, etc.
• Collaboration and leadership in Precision Ag
• Global companies want consistent transaction standards and processes
• Economies of scale for service providers
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2014 Annual Conference: Cultivating eBusiness for Global Success
AgGateway – A Model for Global Collaboration?
AgGatewayNorth
America
Council x
Council Y
Council z
Council A
Council B
Council C
Council D
Councils:Ag RetailAllied Providers (systems & Software developers and service providers)Crop NutritionCrop ProtectionFeedGrainOrnamental HorticulturePrecision AgricultureSeed
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2014 Annual Conference: Cultivating eBusiness for Global Success
v
AgGateway Global Network
AgGateway Global
Network
AgGateway“North
America”
AgGateway“South
America”
AgGateway“Asia
Pacific”
AgGateway -Europe
Australian eBusiness
Consortium
AgGateway South
America
Council x
Council Y
Council z
Council A
Council B
Council C
Council D
Regional Structure(s)Global Structure
REGIONS:Europe/Middle East/Africa
Asia Pacific
North America
South America
CONCEPT DIAGRAM
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2014 Annual Conference: Cultivating eBusiness for Global Success
2014 Goals
• Incorporate and fund the global coordination organization as a non-profit entity.
• Identify core groups in two regions outside of North America and formally communicate the global eBusiness collaboration concept to them.
• Least two members in AGN by January 2015 (at least one newly formed organization and AgGateway).
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2014 Annual Conference: Cultivating eBusiness for Global Success
Progress
• Incorporation has been completed
• Initial Board of directors has been appointed• 4 from Europe
• BASF, SAP, Yara, and First for Farming
• 4 from North America
• Syngenta, Simplot, Tessenderlo – Kerley, AgGateway
• Bylaws have been approved
• 3-year Pro-forma budget developed
• Capital campaign beginning
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2014 Annual Conference: Cultivating eBusiness for Global Success
Progress
• 2014 Meetings• June – at Yara’s office in Paris
• September – at CropLife International in Brussels
• November – Web Meeting scheduled for 22 November
• 24 Companies have been involved in these meetings (see next slide)
• Formation of AgGateway – Europe organization has begun
• Two working groups formed• Organizational Working Group to form legal entity
• Communications Working Group to reach out to Ag companies throughout Europe.
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2014 Annual Conference: Cultivating eBusiness for Global Success
AgGateway - Europe
• Adaptris / F4F Agriculture• Agri-Intranet• AGCO• AgroConnect• AgroEdi Europe• BASF• Bayer• Cargill UK• DOW AgroSciences • DuPont• ForFarmers• John Deere• KPS Business Transformation
• Kverneland Group• KTBL • KWS Mais GmbH• Monsanto• Radar Automation N.V.• SAP Deutschland AG & Co. KG• Solutions Direkt GmbH • Syngenta Crop Protection AG• TransWide Belgium N.V • Yara International ASA• Wageningen UR LEI
(Current AgGateway members in bold)
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2014 Annual Conference: Cultivating eBusiness for Global Success
Progress – Next Steps
• Meeting with South American Ag retail representatives in New Orleans (at ARA) December 1st
• Sao Paulo meeting week of January 19, 2015
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2014 Annual Conference: Cultivating eBusiness for Global Success
Want to get involved/support?
AgGateway Global Network
Rod Conner
President/Executive Director
Office/Mobile: +1 804-363-9120
www.aggatewayglobal.net
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2014 Annual Conference: Cultivating eBusiness for Global Success
www.aggatewayglobal.net
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