Download - Agile for Publishing - an Intro (BISG)
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AGILE F
OR
PUBLIS
HING
AN
IN
TRO
DU
CTIO
N
K R I S T E N M C L E A N
B I S G W E B I N A R
J U L Y 3 1 S T , 2 0 1 2
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KRISTEN MCLEANFOUNDER & CEO - BOOKIGEE
@BKGKRISTEN
Hello!
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AgileSCRUM
Push/Pull
Sprints
Iteration
Product Backlo
g Lean
User Stories
Incremental Delivery
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Agile is a workflow
Agile is a philosophy
Agile is a project
management strategy
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THE AGILE MANIFESTO
We are uncovering better ways of developing software by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions over processes
and tools
Working software over comprehensive
documentation
Customer collaboration over contract
negotiation
Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the left more.
-www.agilemanifesto.org
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Key Concepts
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Quick cycles
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Self-organizingworking groups
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Complex tasks into smaller
goals
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Iteration
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Risk management
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Transparency
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Process over perfection
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“Working software is the
primary measure of progress”
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End product from learning not knowing
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Test assumptions
early and often
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THE LEAN CYCLE
Ideas
Product
Data
BuildLearn
Measure
Ideas
Build
Product
Measure
Data
Learn
customer
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Agile workflow -vs-
Agile content
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Slow cycles
Hierarchical working
groups
Final product rigid from
beginning
Perfection over process
Mindset = Knower, not
learners
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A NEW MODEL
Micro content
Chapters & short form
Excerpts & Advances
•Advance copies
•Sample chapters
•Serial content
Finished book
A Book
Product Owner
Editor
Author
Production/Digital
IT
Sales
Marketing
Scrum Master/Agile
manager
Author
Editor
10 – 12 chapter cycles
Product Owner
Scrum Master/Agile
manager
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THE IDEAL AGILE ENVIRONMENT?
Simplicity
Regular adaptation to changing circumstances
Self-organizing teams
Accountability, transparency & empowerment
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Customer interaction & satisfaction important
Close, daily co-operation between business
and creative
Sustainable development, able to maintain a
constant pace
Face-to-face team conversation is the best
(co-location)
THE IDEAL AGILE ENVIRONMENT?
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Technical excellence and good design
Completed tasks are delivered frequently (weeks
rather than months)
Completed tasks are the principal measure of
progress
THE IDEAL AGILE ENVIRONMENT?
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New data approaches are
critical
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BACKWARD –VS- FORWARD FACING DATA
moment of purchase
point of sale data
What?
Where?
When?
Who?
backward
PAST PRESENT FUTURE
consumerresearch
Why?
How?
When
again?
What
next?
forwardTime
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THE LEAN CYCLE
Ideas
Product
Data
CreateLearn
Measure
Ideas
Create
Product
Measure
Data
Learn
customer
The Lean Startup by Eric Ries
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Agile workflow -vs-
Agile content
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Case Studies
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O’REILLY MEDIA – TOOLS OF CHANGE AGILE PUBLISHING
• 1st edition pubs digitally with a TOC and first few chapters• Written & reviewed in open format platform• Frequent releases building new chapters/content• Mechanism for audience engagement & feedback• Dynamic pricing model – rewards early adopters with lower prices
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WATTPAD – WWW.WATTPAD.COM
• 8 million monthly visitors• 500,000 new stories posted monthly• Recently raised $17.3m• New platform for agile brand engagement
World’s largest community of readers and
writers
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HARVARD BUSINESS REVIEW–GAMIFIED TITLE RESEARCH
• Comparative game behavior• Direct consumer feedback• Low cost – low risk• Could be done for jackets also• www.allourideas.org
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BOWKER MARKET RESEARCH
• Tracks 72,000 unique US books consumers annually as well as UK, AUS markets
• Comprehensive research on genres, drivers, demographics, and attitudes
• Custom research on behalf of publishers and associations