Download - Agri- Business Venture
Agri - Business VentureOrganic Liquid Fertilizer“The Soil Conditioner”
Prepared by:Raj Trivedi
A complete solution for Protecting & Re- generating soil Fertility
Source of dataPrimary Source
Local Fertilizer Distributor MEGHA Fertilizers, ParalakhemundiOwner – K. Surya NarayanContact - 9437135112
Secondary Source
Internet – reference from sample Agro - business models
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Current Market Trend
Current Gajapati Dist. market – organic fertilizers not introduced
Most common Fertilizers available
Product Quantity Price (distributor) Price (market)
DAP 50kg 1100 1150
Uria 50kg 240 310
MOP 50Kg 500 560
NPK 50kg 820 860
SSP 50Kg 310 340
Most Preferred fertilizer - DAP
Farmer say – best for growth of crops
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Increases productivity but soil fertility is lost gradually
Cont.
Visit to the local fertilizer distributor
Differentiation
SC (V1) Traditional Fertilizer
Made from complete Organic waste
Maintains the PH Level as neutral
Increases Productivity and nutrition level
Gives X5 times more fertility
High Chemical Composition
Don't maintain the PH level
Increases Productivity but not the nutrition level
Soil Fertility looses with time
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Contains Genetically modified Invertebrates for spreading the nutrients in large fields
Fertilizer modification as per soil type
Very affordable price
Contains mostly chemicals and micro organisms
Same type of fertilizer for all soil type
Very affordable price Reduces labor Labor requirement high
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Business Description
Company Name:SKR Pvt. Ltd Company
Form of Business:Sole Proprietorship
Partners: Raj Trivedi
Capital Investment:11,00,000/-
Bank Loan:8,00,000/-
Self Contribution:3,00,000/-
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To benefit both nature and humanity
A profound impact on soil quality
Enhancing soil structure and fertility
Maintain soil biological activities
Minimise human health hazards
Business Concept
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No use of Invertebrates and micro organisms in the product
Complete Organic liquid fertilizer
Different fertilizers for different soil type
Improving fertility X5 times than any other fertilizer in the current market
Product
Named as “ SC (V1) The Soil Conditioner
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SC (V1) 5 Liters Pack SC (V1) 1 Liters Pack
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Production
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Estimated production in an interval of 2 months is 3000 liters
Particulars Quantity
Raw materials per batch 40 Quintals Raw materials per year 480 Quintals Production per batch 30 Quintals Production per year 180 Quintals
PriceProducts per batch 3000 packs 900000 /-Products per year 18000 packs 5400000 /-
Pricing
PackagingThe Soil Conditioner will be available in two different packs 1ltrs 5ltrs
The Soil Conditioner will be priced as per the packs 1ltrs – 300 Rupees 5ltrs – 1400 Rupees
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Target Market
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Farmers producing organic produce
Large farm owners
Area of operationOdisha at the beginning
Positioning
As a soil conditioner – something that enhances the soil quality
Health conscious product
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Completely Organic
PromotionSocial Network, Awareness campaigns, Meetings with the distributors
Sales & Distribution Strategy
Fertilizer distributers
Web sites & Channels
Local Dealers
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Benefits
Free from synthetic chemicals and residues for environmental and food safety
Correct the damaged soil texture and acidity
Replenishes all organic matter lost due to pests and diseases
Helps activate the nutrients of the soil
Produces healthy output
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STRENGTH WEAKNESS
THREATOPPORTUNITY
Good Quality Health Care New Technology & Innovativeness Minimal Pricing
New in the field No Brand Image
Lack of skilled workers Meeting demands of quick result
Futuristic move Less competition Health Conscious Easy Availability of raw materials
SO
WT
Storage Unit
Packaging Unit
Work Space/ Production house
Distribution
Research & Developme
nt Unit
OdishaSKR Private Limited
Operation Department
R&D Department IT Department
Liquid Fertilizer Other Bio Products
Organizational Structure
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Transportation Plant
Warehouse
Dealers & Retailers
Transportation
Farmers
InputWastage as raw material
From:
Municipality Industries House hold Institutions
SUPPLY CHAIN
Expense Assumption
2017No. Of Employees 10Monthly Salary 90000Salary Expence Per Year 1080000 Electricity Expences per month 5000Electricity Expences per Year 60000Network Service Provider Charge per Month 1200Network Service Provider Charge per Year 14400 Cost of Raw Materials 70000 Mantainance Cost 2000 Interest Expences 60000 Total Expences 1286400
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Asset Assumption
Assets Amount in RupeesRent in advance 40,000
Machniaries 1,50,000
Advertisement 5000
Computer 25,000
Router 2,000
Official Website 3,000
Cash in Hand 50,000
Furniture 30,000
Others 40,000
Total 3,45,000
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Conclusion
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The market in Gajapati District of Odisha is perfect to launch a product like SC (V1) liquid fertilizer. The main challenge to overcome will be changing the current market trend, i.e. use of inorganic fertilizers. Heavy advertising and spreading awareness can be a medium to overcome the challenge. The consumers demand for healthy food can also be met by the introduction of the liquid fertilizer.
Thank You