Download - Aiming to build our wealth and voice
INDEX: LGBTQ + ESG100
ETF: (LGBT) Traded on the Nasdaq
Aiming to build our wealth and voice.LGBTQ Community and ESG
Why Now?
In the last 50 years, the LGBTQ community has pushed its fight for visibility and equality
to the forefront of today’s battles against injustice. From the lasting impact of the 1969
Stonewall Riots to the state-by-state legalization of gay marriage, the LGBTQ community
has had much to celebrate. Still, they face a wide array of legal and socioeconomic
barriers, discrimination in the media and the workplace, and a long road to full equality.
The global pandemic has demonstrated that the protection and empowerment of
marginalized communities are more urgent than ever. The LGBTQ community faces
unique challenges, all exacerbated by Covid-19: systemic discrimination (e.g., housing),
economic disparity, chronic illness (and barriers to proper healthcare), and other
obstacles.
Regarding the corporate workplace, corporate America has played an integral role in
improving LGBTQ visibility, treatment, and socioeconomic mobility in the last two
decades. Hundreds of companies regularly sponsor annual Pride events and actively
recruit those of all genders and sexual orientations. Moreover, in June of 2020, a record
206 major corporations signed an amicus brief supporting the Supreme Court’s decision
to protect LGBTQ+ individuals in the workplace from discrimination.
LGBTQ Loyalty is proud to promote and reward this ground-breaking progress.
Through the first-ever LGBTQ-based ETF, we aim to deliver impressive returns
to impact-minded investors of all backgrounds.
LGBTQ LOYALTIES © 2021 2
The Investment Thesis
We’re proud to announce that the LGBTQ + ESG100 ETF, or (NASDAQ: LGBT), is the first-ever U.S. Loyalty Preference Index, and the first
index to directly involve LGBTQ individuals in its stock selection process. We seek to empower the LGBTQ community and its allies by
carefully investing in the best-performing LGBTQ-friendly corporations in America, building wealth, voice, and equality for the LGBTQ
community (and delivering strong returns to shareholders along the way). We have built the first index that combines performance data
with consumer data.
The corporations we choose
are committed to LGBTQ
diversity and inclusion and
ESG (environmental, social,
and governance) compliance
as part of their corporate
social responsibility
mandate.
Our performance speaks for
itself: we launched our index
10/31/19 and have
outperformed the S&P 500
index through 06/30/21.
LGBTQ LOYALTIES © 2021 3
LGBTQ 100 S&P 500
CUMULATIVE RETURNS
154.22% 96.61%
AVERAGE ANNUAL RETURNS
7.83% 5.67%
Past performance is no guarantee of future performance. Indexes are not investable. S&P500 (SPX Index) - Standard and Poor's 500
Index is a capitalization-weighted index of 500 stocks. The index is designed to measure performance of the broad domestic economy
through changes in the aggregate market value of 500 stocks representing all major industries.
The LGBTQ + ESG100
The LGBTQ100 ESG Index boasts representation from 11
business sectors, with a focus on technology, health, and
finance. Our portfolio is chosen from the top 500 public U.S.
corporations (by market capitalization) that secure a 100%
rating (or 90% for existing constituents) in the Corporate
Equality Index, meaning they have “satisfied all of the criteria
for that year and are recognized as a ‘Best Places to Work for
LGBTQ Equality.’”1
We are committed to incorporating the voice of the
community into our selection process: the Harris Poll
Survey—which surveys 100,000 LGBTQ people on brand
image, brand loyalty, and community support—are also
considered in the final round of evaluation.
LGBTQ LOYALTIES © 2021 4
FUND FACTS
ETF TICKER ETF INCEPTION
LGBT 5/17/21
EXCHANGE EXPENSE RATIO
NASDAQ 0.75%
CUSIP ISIN
74280T102 US74280T1025
NET ASSETS DISTRIBUTION
N/A N/A
LAST EX-DATE LAST PAY DATE
N/A N/A
SHARES OUTSTANDING
N/A
INDEX FACTS
INDEX TICKER INDEX INCEPTION
LGBTQ100 10/30/2019
UNDERLYING INDEX
LGBTQ100 ESG
INDEX PROVIDER
FUZZY LOGIX
NUMBER OF HOLDINGS
100
REBALANCE SCHEDULE
QUARTERLY
WEIGHTING
MODIFIED MARKET CAP
AVERAGE MARKET CAP
$180.85 BILLION USD
WEIGHTED AVERAGE MARKET CAP
$359.59 BILLION USD
Fund Criteria
The fundamental screening group must meet the following criteria:
✓ Publicly traded on a major U.S. exchange
for the past six months or longer
✓ Average month-end turnover (trading
volume) in the past 12 months must
equal or exceed $1.5 billion
✓ Median daily volume/free-float-adjusted
issued shares must equal or exceed 0.2%
for 9 of the last 12 months
✓ Average month-end FFMV for the last 12
months must equal or exceed $7.5B
✓ Must pass ESG screening
✓ Top-level ISS-ESG score must rank within
the top three quartiles
LGBTQ LOYALTIES © 2021 5
ANNUAL CORPORATE EQUALITY REPORT DATA
ENVIRONMENTAL, SOCIAL, GOVERNANCE
ANNUAL REVIEW
ANNUAL CORPORATE PERFORMANCE
BRAND LOYALTY & AWARENESS
• Non-discrimination policies across business entities
• Equitable benefits for LGBTQ workers and their families
• Supporting an inclusive culture and corporate social responsibility
• Corporations are screened by a third party Global Leading ESG Audit firm
• Guns, Tobacco, Pornography, Weapons of Mass Destruction and companies that generate over 66% of their revenue from Gambling are excluded from the Index Universe
• Large-cap publicly traded corporations
• Meets the required Fuzzy Logix annual corporate performance
• Meets the required minimum volatility benchmark
• Conduct Annual LGBTQ Community National Survey:
✓ Brand awareness
✓ Brand image
✓ Brand loyalty and community support
A Designed Index for the $1 Trillion LGBTQ Spending Sector
LGBTQ LOYALTIES © 2021 6
Asset Growth in European Thematic ETFs
AU
M (
EU
R B
illio
n)
84% 54%of customers of high-performing
marketing teams
say being treated like a person, not a number, is
very important to winning their business
lead customer experience initiatives across the business
Consumers
Business Buyers
Connected Customers Demand Intelligent Journeys
Our Proprietary Formula
The brand loyalty & awareness group formula is then applied:
If the company’s “supports LGBTQ causes” score > 25th percentile, then
their composite score = (40% x brand image) + (40% x brand loyalty) +
(20% x community support)
Composite score >= Median
(30% x PE ratio) + (30% x FFMV) + (40% of inverse of annual volatility
weighted); sector capped at 25%
This results in the top 100 companies by sales growth. The top two eligible
companies from each RBICS economy are automatically included.
Our index is generated by the fintech powerhouse Fuzzy Logix, which
automates the calculation and maintenance of our index.
Holdings are subject to change
LGBTQ LOYALTIES © 2021 7
LGBTQ100 Index 2020
The top 100 Corporations Advancing Equality
The First Index to Integrate a Media & AI Platform
The current growth of thematic and ESG indexes lacks transparency and accountability.
With the help of Fuzzy Logix, the LGBTQ + ESG100 ETF captures and monitors daily online LGBTQ+ activity
to validate algorithms and data analytics. We are committed to providing full transparency to our investors.
LGBTQ LOYALTIES © 2021 8
COMPANY NAME TICKER EXCHANGE WEIGHT
Tesla Inc. TSLA-US NASDAQ 5.85%
ServiceNow, Inc. NOW-US NYSE 4.10%
Amazon.com, Inc. AMZN-US NASDAQ 3.63%
Apple Inc. AAPL-US NASDAQ 3.23%
Microsoft Corporation MSFT-US NASDAQ 3.05%
Starbucks Corporation SBUX-US NASDAQ 1.65%
Visa Inc. Class A V-US NYSE 1.57%
PayPal Holdings PYPL-US NASDAQ 1.43%
Facebook, Inc. Class A FB-US NASDAQ 1.42%
Mastercard Incorporated Class A MA-US NYSE 1.39%
Alphabet Inc. Class C GOOG-US NASDAQ 1.37%
Alphabet Inc. Class A GOOGL-US NASDAQ 1.37%
NIKE, Inc. Class B NIKE-US NYSE 1.35%
Home Depot, Inc. HD-US NYSE 1.34%
UnitedHealth Group Incorporated UNHY-US NYSE 1.34%
COMPANY NAME TICKER EXCHANGE WEIGHT
NVIDIA Corporation NVDA-US NASDAQ 1.34%
Verizon Communications Inc. VZ-US NYSE 1.28%
JPMorgan Chase & Co. JPM-US NYSE 1.28%
International Flavors & Fragrances Inc.
IFF-US NYSE 1.26%
Coca-Cola Company KO-US NYSE 1.23%
Estee Lauder Companies Inc. Class A
EL-US NYSE 1.22%
Danaher Corporation DHR-US NYSE 1.20%
AbbVie, Inc. ABBV-US NYSE 1.17%
Fiserv, Inc. FISV-US NASDAQ 1.15%
Stryker Corporation SYK-US NYSE 1.14%
Duke Energy Corporation DUK-US NYSE 1.12%
T-Mobile US, Inc. TMUS-US NASDAQ 1.11%
Thermo Fisher Scientific Inc. TMO-US NYSE 1.08%
Eli Lilly and Company LLY-US NYSE 1.02%
As of 06/30/21. Holdings are subject to change.
ESG Goes a Long Way
ESG and impact investing is on the rise, especially among younger people.
LGBTQ LOYALTIES © 2021 9
According to a 2018 Morningstar poll,
• 44% of millennials would feel a greater sense of loyalty to their CEOs if they took a stand on contentious issues.
• 47% of millennials think CEOs should speak up about and take active stances on social issues.
• 51% of millennials are more likely to buy products from companies led by activist CEOs.
Interest in Thematic Investing
Q: ”How interested are you in thematic investing?”
Extremely/Very Interested
31% 83%GEN POP MILLENIALS
61%GEN X
Leadership
BOBBY BLAIR CEO, DIRECTOR
Bobby Blair brings a rich history in professional tennis, sports management and directing digital media
platforms. His vision and passion coupled with an impressive portfolio of business success will lead our
company in an exciting new direction for revenue and growth in the Digital Media Marketplace. Bobby’s
skill in developing and delivering cutting edge marketing techniques and his passion for serving the
community in this highly desired marketspace will drive LGBTQ Loyalty Holdings Inc., in meeting Bobby’s
goal of becoming the global leader in the LGBT Digital Media Marketplace.
LGBTQ LOYALTIES © 2021 10
LARRY ROAN BOARD MEMBER, EXEC. DIRECTOR, LOYALTY PREFERENCE INDEX, INC.
Larry Roan has spent the past two years as a Director and Board Member of LGBTQ Loyalty Holdings Inc.
His responsibilities have included assisting and coordinating the communication on company reporting
for quarterly and year-end requirements. He has managed process flow with accountants, auditors, legal
team, and company service providers. In addition, he has consulted on prospective opportunities and
company strategy. Larry has over 15 years of National Account Management in the consumer packaging
industry.
Leadership (cont’d.)
LGBTQ LOYALTIES © 2021 11
BARNEY FRANK BOARD MEMBER
Barney Frank is a graduate of Harvard College and Harvard Law School. He was the Executive Assistant to the
mayor of Boston from 1968-1970; he was the Administrative Assistant to former Congressman Michael
Harrington from 1971-1972 and a Massachusetts State Representative from 1973-1980. Mr. Frank was a US
Congressman, representing the 4th District of Massachusetts from 1981-2013. As Chair of the House
Financial Services Committee, from 2007-2010, he was the co-author of the Dodd-Frank Wall Street Reform
and Consumer Protection Act, the regulatory overhaul signed into law in July 2010. In 1987 he became the
first Member of Congress voluntarily to acknowledge that he is gay, and in 2012 became the first sitting
Member of Congress to marry a same-sex partner, James Ready. He has written two books: Speaking Frankly,
in 1992, a critique of some aspects of the Democrats approach to public policy; and a political memoir
published in 2015 titled “Frank: From the Great Society to Same Sex Marriage.” The book was nominated for
a Triangle Award and co-won the Randy Shilts Award for Gay Nonfiction. He has also written chapters in two
other books, one on LGBT rights and more recently on the response to the financial crisis. He has taught at
Harvard, Boston University, the University of Massachusetts Boston and the University of Massachusetts
Dartmouth. Before joining government, he was a political activist, including his participation as a volunteer in
the Mississippi Freedom Summer in 1964.
Leadership (cont’d.)
LGBTQ LOYALTIES © 2021 12
BILLY BEAN BOARD MEMBER
Billy Bean is a former professional baseball player and is currently a major league baseball (MLB) front
office executive serving as Vice President and Special Assistant to the Commissioner. As a senior advisor
to Commissioner Rob Manfred, his role focuses on baseball’s social responsibility initiatives and LGBT
inclusion. Among his responsibilities, Mr. Bean works with MLB’s 30 clubs to bring awareness to all
players, coaches, managers, umpires, employees, and stakeholders throughout baseball to ensure an
equitable, inclusive, and supportive workplace for everyone. On July 14, 2014, Mr. Bean was announced as
MLB’s first-ever Ambassador for Inclusion. He played major league baseball from 1987-1995. He broke
into the big leagues with the Detroit Tigers, and tied a major-league record with four hits in his first game.
He went on to play for the Los Angeles Dodgers and the San Diego Padres. Mr. Bean was a two-time “All-
America” outfielder at Loyola Marymount University before graduating with a degree in Business
Administration. During the 1986 season, Bean led the Loyola Marymount Lions to a midseason #1
national ranking and a berth into the College World Series in Omaha, Nebraska. Mr. Bean is a member of
the MLB Owner’s Diversity and Inclusion Committee and was instrumental in the development of MLB’s
‘Shred Hate’ bullying prevention program, a groundbreaking educational youth campaign and partnership
with ESPN. He is also the author of the book, “Going the Other Way: Lessons from a Life in and out of
Major League Baseball.” We believe Mr. Bean is qualified to serve on our Board of Directors based upon
his industry and management experience.
Leadership (cont’d.)
LGBTQ LOYALTIES © 2021 13
MARTINA NAVRATILOVA BOARD MEMBER
Martina Navratilova is a former professional tennis player deemed by many to be the most successful female tennis player of
the open era. Over a career spanning four decades, Ms. Navratilova won 59 Grand Slam titles, including a record 9 Wimbledon
singles championships, 167 singles and 177 doubles championships. Over the course of her tennis career, Ms. Navratilova was
distinguished as the Women’s Tennis Association’s (“WTA”) “Tour Player of the Year” seven times, named the Associated Press’s
“Female Athlete of the Year” and declared one of the “Top Forty Athletes of All-Time” by Sports Illustrated. After being inducted
into the International Tennis Hall of Fame, she continued to take part in WTA events as well as the 2004 Olympics Games. As
she approached her 50th birthday in 2006, she decided to leave the tour circuit behind after her final Grand Slam, a mixed-
doubles championship with Bob Bryan at the U.S. Open making her the oldest player to ever win a Grand Slam title. Ms.
Navratilova provides commentary to the Tennis Channel’s audience during its coverage of the Grand Slams. She is an
ambassador for the WTA and is a regular commentator for the British Broadcasting Corporation and Tennis Channel at
Wimbledon. Ms. Navratilova also works for BT Sport and appears regularly on their tennis commentary. She spends as much
time as she can with her family in Miami, and often finds herself traveling the world, speaking at events, playing in numerous
exhibition matches, and tirelessly promoting all of the issues that are close to her heart. As one of the first openly gay sports
figures, she has spent much of her career overcoming prejudices and stereotypes, giving up millions of dollars in
endorsements and sponsorships as a result of her insistence on living a life of integrity and honesty. Since coming out in 1981,
she has been an inspiring and vocal advocate for equal rights and a strong supporter of many charities benefiting the LGBT
community. She has received numerous awards from many of the most influential organizations within the LGBT community.
We believe Ms. Navratilova is qualified to serve on our Board of Directors based upon her industry and professional
background.
Leadership (cont’d.)
LGBTQ LOYALTIES © 2021 14
ORLANDO REESE BOARD MEMBER
Well-known sales and marketing executive Orlando Reece is a Board Member of LGBTQ Loyalty Holdings, Inc. Previously, Reece
was CEO of Pride Media, the world’s largest media company dedicated to serving the LGBTQ+ community. He was responsible
for expanding iconic brands like the Advocate and Out beyond the print titles into digital platforms, social media and events,
while maximizing revenue and site growth. His strategic vision focused on creating content, innovative use of technology and
expanding the brand to a larger audience with a “queer” lens.
“We live in challenging times, and it is essential to surround ourselves with the best talent and the most creative concepts,”
Reece said. “It is only through true inclusion and equality, advanced every day at LGBTQ Loyalty, that we open ourselves up to
discover the richest minds and most unexpected solutions.” In his long list of credits, Reece served as Co-Founder and Chief
Operating Officer of Swoup, a fast-growing shopping and savings mobile app. Throughout his career, Orlando has developed a
reputation for transforming and disrupting business models at media companies. He was VP Of Sales and Marketing at the
Game Show Network; VP Head for Broadcast and Digital Video for Everyday Health; SVP of Television/Radio for Martha Stewart
Living Omnimedia; and Executive Director of Entertainment at Yahoo! He started his career at Viacom and moved to the Disney
Company holding various positions and creating the company’s cross divisional sales and marketing team. He currently serves
on the board of the Hudson Valley LGBTQ Center.
Reese, who graduated from the College of William and Mary, is married to Cedrick Moreau, an eyewear executive who studied
at Lycée des Métiers de L’Optique in Paris, and lives on the East Coast.
Leadership (cont’d.)
LGBTQ LOYALTIES © 2021 15
ROBERT TULL BOARD MEMBER
Robert (“Bob”) Tull is a seasoned investment banker with 40 years of experience in trading, banking infrastructure,
systems development and financial product design. Bob’s career in banking began in 1979 at Phibro trading silver. In
1982 Bob joined Morgan Stanley as the operations manager of the commodity trading division. Bob joined Deutsche
Bank in 1996 to expand their U.S. business infrastructure until he was appointed as the COO of Bankers Trust in
1999. Bob continued to advance the development of exchange traded funds and equity indexes at the American
Stock Exchange from 2000 to 2005. Throughout his career, Bob’s focus has been dedicated to serving the needs of
institutional and retail investors in the U.S. and global markets. Bob is a named inventor on multiple U.S. financial
product patents related to the exchange traded products. From 2005 to 2017, Bob has served as the President of
Robert Tull and Company which provides consulting services to commercial and investment banks, investment
companies, stock exchanges and government regulators. Bob is named in multiple books discussing the origin and
expansion of ETFs in the global marketplace. Bob is currently the president of Procure Holdings and its subsidiaries,
including ProcureAM, LLC.
ANDREA BREANNA FOUNDER & CEO OF REBELMOUSE
Andrea Breanna is the founder and CEO of RebelMouse. A creative agency and CMS platform for enterprise brands
and media companies, RebelMouse reaches 160 million people every month. Before launching RebelMouse, she was
CTO of The Huffington Post. She is also on the Consumer Advisory Board for American Express and serves as an
advisor to Lerer Hippeau Ventures. Andrea is proudly and openly transgender. She lives with her wife and four kids in
Brooklyn, New York.
The LGBTQ100 ESG index tracks equality-driven U.S. companies from a universe of 500 publicly traded large-capcorporations. The companies are also screened to insure they meet the index provider's methodology ESGcompliance, by a world leading provider of corporate governance and responsible investment. It is not possible toinvest directly in an index.
Please consider the Fund’s investment objectives, risks, and charges and expenses carefully before you invest. Thisand other important information is contained in the Fund’s summary prospectus and prospectus, which can beobtained by visiting www.PALETFs.com or call 1-866-690-3837. Read carefully before you invest.
Investing involves Risk. Principal loss is possible. Shares of any ETF are bought and sold at market price(not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the funds.Brokerage commissions will reduce returns. Additional Fund risks include: Technology Sector Risk,Healthcare Sector Risk, Finance Sector Risk, Concentration Risk, Cyber Security Risk, and Liquidity Risk. Foradditional information please see the prospectus.
Past performance is no guarantee of future results.
A strategy or emphasis on environmental, social and governance factors ("ESG") may limit the investmentopportunities available to a portfolio. Therefore, the portfolio may underperform or perform differently than otherportfolios that do not have an ESG investment focus. A portfolio's ESG investment focus may also result in theportfolio investing in securities or industry sectors that perform differently or maintain a different risk profile than themarket generally or compared to underlying holdings that are not screened for ESG standards.
Distributed by Quasar Distributors LLC
LGBTQ LOYALTY HOLDINGS, INC.
Fort Lauderdale, FL
2435 N Dixie Hwy
Wilton Manors, FL 33305
LGBTQ LOYALTIES © 2021