Download - Air Force Saves Working Group
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Air Force SavesWorking Group
Welcome!
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Proposed Agenda
• What is Air Force Saves?
• Assemble Action Teams
• Next Meeting
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What is Air Force Saves?
• “Social Marketing” – about changing social norms and expectations
• Build wealth, not _____________!
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What is AF Saves?, continued
• A campaign of America Saves, a program of the Consumer Federation of America Foundation (CFA)
• Nationwide social marketing campaign to encourage Americans to build wealth and eliminate debt
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America Saves and DoD• DoD partnered with CFA through an
MOU to establish Saves in the Military Services
• Goal is to increase financially responsible behavior among military personnel
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America Saves and DoD, continued
• Seeks to institutionalize financial preparedness as part of military preparedness by establishing new norms and organizational support for these norms
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America Saves and DoD, continued
• Desired “new norms”– No or manageable debts– Adequate savings
• Organizational support– Effective delivery of powerful message
– Related assistance
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America Saves and DoD, continued
• Pilot programs established:– Army Saves (Ft Stewart, GA)
– Marines Saves (Camp Lejuene, NC)
– Navy Saves (Mid-Atlantic Region, Norfolk, VA)
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Air Force Saves
• Eglin AFB is the AFS pilot program– Global Air Force Saves
• AFS website & brochure (CFA)• AF Savers receive newsletter & other
American Saver benefits (CFA)
– Local coalition and Saves program
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Timeline
• Plan and test Dec 04 – May 05
• Beta test website May 05
• Local and Global launch Jun 05
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Working GroupA coalition of the incredibly enthusiastic!
Military organizations
Private organizations/associations
Financial institutions
Business organizations
Interested folks who are willing to work!
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Action Teams– Motivators
– Wealth Clubs
– Wealth Coaches• Sherry Flater, 96 ABW/HC
– Financial Products
– Youth/Kids• Ann Lienemann, 96 SVS/SVYY
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Action Teams, continued
– Marketing– Events– Launch– Test #1 (Dec), 96 CG– Test #2 (Jan)– Test #3 (Feb)– Test #4 (Mar)
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Action Teams, continued
– Test #5 (Apr)
– Test #6 (May)
– Co-Chairs/Liaison to America Saves• Chris Lawson, 96 MSS/DPF• Ch Sarah Shirley, 96 ABW/HC
– Executive Officer• 1Lt Dawn Tanner, 46 AMXS/CCQ
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Next Working Group meeting:
1000-1115
Fri, 3 Dec 04
Family Support Center Conference Rm
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Thank you!
Build Wealth,
Not Debt!