Download - AITD Presentation
-
7/27/2019 AITD Presentation
1/27
AshokInternational Trade Division
Duty Free Shops
-
7/27/2019 AITD Presentation
2/27
Ashok International Trade Division37 customer-friendly Duty-Free shops atdeparture and arrival lounges of all major
international airports in India, offering aproduct folio of more than 20,000 items.
-
7/27/2019 AITD Presentation
3/27
AITD - Duty Free Shops (DFS)A Glorious Past
DFS made a beginning in 1967
Began operating at the International Airports
ChennaiDelhi
Kolkata
Mumbai
Intended to be show window for IndianHandicrafts
-
7/27/2019 AITD Presentation
4/27
Duty Free ShopsA Glorious Past
Acquired repute and recognition byadding an enviable product range toattract international travelers
-
7/27/2019 AITD Presentation
5/27
AITD - A Vibrant Present
Year 2000 saw AITD wining a globaltender to operate more DFSs at fivemore airports:
AhmedabadBangaloreCalicutGoaHyderabadVaranasi
-
7/27/2019 AITD Presentation
6/27
AITD is further awarded the contract by Airport
Authority of India to run and manage Duty FreeShops at International Airports : ChennaiDelhi
KolkataMumbaiThiruvanantpuram
Contract period : 5 yearsContract duration : Jan. 2001 - Dec. 2005
-
7/27/2019 AITD Presentation
7/27
DFS - A Vibrant PresentWhats in it for me
37 DFSs offer a wide range of product of some ofbest brands of the world more than 20,000 itemsProduct range :
Perfumes & CosmeticsCigar & CigarettesBeer, Wine & SpiritsFashion & Leather Accessories
Chocolates & ConfectioneryElectronicsIndigenous Merchandise
-
7/27/2019 AITD Presentation
8/27
Duty Free Shops - LocationsArrival Departure
Ahmedabad 1 1Bangalore 1 1Calicut 1 1Chennai 1 1Delhi 2 8Goa 1 1Hyderabad 1 1
Kolkotta 1 1Mumbai 3 8Trivandrum 1 1
-
7/27/2019 AITD Presentation
9/27
DFS - Refurbishment
Refurbishment/Rebuilding of a number ofairport shops
First refurbished shop opened in the
departure lounge of the IGI Airport, NewDelhi
-
7/27/2019 AITD Presentation
10/27
-
7/27/2019 AITD Presentation
11/27
-
7/27/2019 AITD Presentation
12/27
-
7/27/2019 AITD Presentation
13/27
-
7/27/2019 AITD Presentation
14/27
-
7/27/2019 AITD Presentation
15/27
AITD - Beaconing FutureOpening of Perfume and Cosmetic Boutiques
First at Departure Lounge of IGI Airport, New Delhi in year 20022nd at Departure Lounge at Duty Free Shop at Mumbai in 2003
Stocking latest Perfume and Cosmetic and gift packs from high-end brands like :
Parfums GivenchyNina Ricci
Lancome
Also encouraging & stocking Indian product help those to findtheir own brand identities internationally. To name a few:
Pashmina Indian Tea Spices BooksSilk Watches Leather Goods Many more
In year 2003 ITDC opened a Handicraft Boutique at DepartureLounge of IGI Airport, New Delhi
AITD A B i F
-
7/27/2019 AITD Presentation
16/27
AITD - A Beaconing FutureInstallation of Touch Screen kiosks hasfacilitated :
Easy browsing of Catalogues
Information on the special promotions,Add - ons and price - off
Discount to shoppers on food in ITDCrestaurants
Conversion of multi-product shops tospecialised ones or Boutiques
-
7/27/2019 AITD Presentation
17/27
Journey of Growth Sample Promotions
PRODUCT PROMOTION DURATION
Teacher's S/W Buy 3 Ltrs. & get1 Ltr. free
10th -28th Feb'05
Cutty Sark Buy 3 Ltr & get 1ltr free
Till 28th Feb'05
Bombay
Sapphire Gin
Buy 2 Lts. & get a
Sunglass free
Till GWPs last
Camus VSOP Buy 1 Lt. & getUSD 3 off
Till stock lasts
-
7/27/2019 AITD Presentation
18/27
Journey of Growth - Creating History
D E L H I 6.23 Crs . Nov., 04
M U M B A I 5.17 Crs . Dec., 04G O A* 1.43 Crs . Jan., 05BANGALORE 1.20 Crs . Nov., 04KOLKOTTA 54.27 Lacs Dec., 04
Highest ever Sales
-
7/27/2019 AITD Presentation
19/27
Journey of Growth
[Rs. In Lacs]
PARTICULARS 2001-02 2002-03 2003-04
2004-05(Up toJan'05)
INCOMEB W S 4804.05 6157.72 8046.14 8407.33Perfumes 269.43 380.8 440.12 465.21Cigars & Ciggrettes 1261.52 1759.69 1655.97 1599.04Electronics 349.84 412.46 464.44 440.23Indian Goods 358.24 422.08 485.05 553.71
Misc Income 141.16 334.05 320.55 67.91Total 7184.24 9466.80 11412.27 11533.43
12500 In lakhs
-
7/27/2019 AITD Presentation
20/27
7184
2001-02 2002-03 2003-04 2004-05
946711412
12500 a s
-
7/27/2019 AITD Presentation
21/27
Journey of Growth
Particulars 2001-02 2002-03 2003-04
Inventory as on 31st
March 3069.17 2786.82 3085.13
%age of Inventory tothe revenue
42.72% 29.44% 27.03%
-
7/27/2019 AITD Presentation
22/27
Action and Improvement Plan
Shift in product profileFrom low priced to high priced merchandise
Competitive pricesPromotional offers
Price off Gifts with purchase
Refurbishment of shopsMumbaiDelhiGoaBangalore
-
7/27/2019 AITD Presentation
23/27
Action and Improvement Plan
Introduction of Shop -in- Shop / Boutique concept Cigar, watches, fashion accessories i.e. Mont Blanc, TAGHueur watches, jewllery etc.
On-line purchasesRe- introducing Price -List in changed format
Aggressive Advertising Panel RentalsMailersTV CommercialFM RadioInternet
Mobile trolley operation in the security hold area of IGIA,Delhi
-
7/27/2019 AITD Presentation
24/27
Action and Improvement Plan
Effective Visual MerchandisingTraining to Staff/officers
Product knowledgePeoples skills
Uniforms better turn-outEnforcing strict disciplineLower inventoriesLower material costsRevising the AITD Manual leading to efficientfunctioning of the Division
-
7/27/2019 AITD Presentation
25/27
Weaknesses and Threats
Lack of flexibility
Lost opportunities due to inherent laid downprocedures
Time consuming paper work
-
7/27/2019 AITD Presentation
26/27
Weaknesses and Threats
Lack of secure informationLack of market intelligence
Poor working relations with Mumbai customs
Entry of new Duty Free Operators Flamingo indirect competition with ITDC Anti tobacco lobby threatening to ban Cigarettesbusiness in Duty Free Shops
Liberal import policy causing easy availability of international brands in domestic markets
-
7/27/2019 AITD Presentation
27/27
Weaknesses and Threats
Finally, uncertainty over renewal of agreement with Airport Authority of India