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Social Media and Recrui/ng
Presented for AK SHRM Conference 2014
#AKSHRM14 #SoMeRecrui1ng @leadingsolu1on
Presented by: Heather Kinzie, SPHR, GPHR
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Session Agenda
• Social Media 101
• Twi<er
• Using Them Well
#AKSHRM14 #SoMeRecrui1ng @leadingsolu1on
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Social Media • Forms of electronic communica1on through which users create online communi1es to share informa1on, ideas, personal messages, and other content
• Collec1on of online communica1on channels dedicated to community-‐based input, interac1on, content-‐sharing and collabora1on
• Plethora of super cool and easy plaNorms that build your professional and personal social posse by allowing you to share informa1on, resources, insight and the occasional chuckle
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Social Media Tools #A
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Purpose of Social Media…from a Marke&ng perspec/ve
Build Connec/ons
Build Rela/onships
S/mulate Interest
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Purpose of Social Media…from a Recrui&ng perspec/ve
Build Connec/ons
Build Rela/onships
S/mulate Interest
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Connec/ons #A
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• Current Employees • Past Employees
• Temporary Employees
• Seasonal Employees
• Contracted Employees
• Vendors • Stakeholders • Customers
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Connec/ng With Connec/ons #A
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Connec/ons Connec/ng Connec/ons #A
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Mul/ple Recruiters Recrui/ng #A
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Whatcha Currently Doing?
• Company website • AlexSys or other “government” sites
• Commercial job boards/sourcing
• Professional job boards • Newspaper • Craigslist • Business Facebook Page Post • LinkedIn Status Update
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Whatcha Currently Finding?
• Is costly in both direct and indirect expense
• Relies upon ac1ve job seekers
• Is one-‐way communica1on
• Is typically limited to “vacancy”
• Has very limited “sharing” capabili1es
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#AKSHRM
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Where’d the People Go?
• 1 Billion registered Twi<er Accounts
250 Million AcCve Users Monthly
• 300 Million LinkedIn Users
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1.28 Billion, BTW WOWZA!
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TwiMer 101 Completely “open” network Engage with users you don’t know Not Intrusive as Email, Phone, Text or other SoMe networks
FREE
Can share links, pictures, videos, etc.
Direct Messaging is available for people who follow you
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TwiMer 101, cont. Twi<er Chats rock! (hNp://tweetreports.com/twiNer-‐chat-‐schedule/)
Characters are limited
Only effec1ve if target audience is present and ac1ve
More effec1ve if you expand your ac1vity beyond recrui1ng
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Using TwiMer for Recruitment Create your profile
Follow local Local organiza1ons, businesses, “celebri1es”, stakeholders, employees, etc.
Follow regional Vendors, partners, customers, compe1tors, etc.
U1lize Twi<er Chats
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Using TwiMer for Recruitment, cont.
Tweet content (news, jobs, informa1on, insight, etc.)
ReTweet (RT) with a purpose (comment when necessary)
Respond, engage and thank
Seek, find and follow
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LinkedIn 101 Social/Professional network (not an “open” network)
FREE (Upgrades range from $20-‐$75 per month)
Company pages (Career Pages for nominal fee)
Job pos1ng and “Sponsored Jobs”
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LinkedIn 101, cont.
LinkedIn groups
Can share links, pictures, videos, etc.
InMail (limited use in contacCng “non” contacts unless you have purchased upgrades)
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LinkedIn 101, cont.
Effec1ve if target audience is present and ac1ve OR if you’re willing to be pro-‐ac1ve and reach out
More effec1ve if you expand your ac1vity and reach out/engage
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Using LinkedIn for Recruitment #A
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Create profile
Invite network to connect Previous and current coworkers, employees and supervisors; professional contacts; previous colleagues; previous students/classmates; vendors; stakeholders, etc.
Create company page (employees are automa1cally members, upgrades available for career pages, analy1cs, audience targe1ng, etc.)
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Using LinkedIn for Recruitment #A
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Create group Invite others to join and share informa1on, promo1ons, jobs, etc.
Share an update (news, jobs, informa1on, insight, etc.)
Share updates/content of others in your network (comment when necessary)
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Using LinkedIn for Recruitment #A
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Respond, engage and thank
Seek, find and connect
Cheat – but do it honestly
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Chea/ng…honestly #A
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Use “Advanced Search” to SOURCE poten1al candidates
If they are connected to one of your connec1ons, ask him/her to introduce you.
If they are not connected to one of your connec1ons, invite them to connect with you but be honest about reason.
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Hashtags #A
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Hashtags Numbers and Le<ers Only
Used for research
Used for tone/voice (personality and fun)
Can promote events or campaigns
Can serve to consolidate “branded” tweets
Provides plaNorm to start a conversa1on
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Helpful Tips Choose A Photo Wisely
Make Your Bio/Profile Count
Build Your Network (Follow/Connect)
Listen, Like, Reply, Retweet/Share
Search Crea1vely
Encourage Current Network to Use SoMe
Don’t Just Post Jobs
Be Social
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Remember…
• SoMe requires “inten1onal” work.
• SoMe is a tool AS VALUABLE as any you are paying for…if not more so.
• SoMe isn’t a magic bullet – it takes commitment and 1me.
• SoMe is fun provided you keep it posi1ve, lighthearted and real/authen1c.
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Next Steps… #A
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Heather Kinzie, SPHR, GPHR
• Strategic Management
• Workforce Planning
• Employee and Labor Rela1ons
• Human Resources Development
• Process Improvement (LEAN)
• Facilita1on, Media1on and Team Building
• Public Speaking 907.334.5828 [email protected] www.aleadingsolu1on.com
www.blog.aleadingsoluCon.com LinkedIn or TwiNer @leadingsoluCon
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