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digital revolution
the world is connected
WORLDTRANS-FORMATION
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storytelling is the new black
target is everywhere
people are moving faster
influencers are dead
SITUATION IS
GETTING SERIOUS…
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big fishes enter local markets
vertical specialized
wider scope of agency spectrum
consulting giants invasion
system integrators entering the competition
NO MORE BORDERS
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act for the new era
understand change
manage complexity
EMERGING NEW NEEDS
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ALL YOU NEED IS
STRATEGY
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trust
partnership
CHOOSE A REALSTRATEGIC PARTNER
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multichannel
creativity
content
STRATEGY, NOWADAYS
human
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TOTAL BRAND
EXPERIENCE
consistent
everywhere
always
love
brand
experience
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RELEVANTCONTENTS
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& DESIGN
THINKINGCREATIVITY
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many voices
ECOSYSTEM
one message
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MULTI CHANNEL
moment
place
way
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RESEARCH INSIGHT STRATEGY REDWARDSCREATIVE
RISC
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PESO
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Gillette SAVES THE K.I.S.S.
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Gillette SAVES THE K.I.S.S.
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Gillette SAVES THE K.I.S.S.
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Gillette SAVES THE K.I.S.S.
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Gillette SAVES THE K.I.S.S.
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AGILE SOCIAL
1CREATE
2PLAN
3BUY
4AMPLIFY
hit target audience 5
MANAGE6
REPORT
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THE MEASUREMENT PATH
1
SET SPECIFICGOALS
WHO? WHAT? HOW MUCH?
BY WHEN?
SET KPISOUTPUT & OUTCOME
CHOOSE TOOLS AND METRICS &
DEFINE BENCHMARKS
ANALYSE THE RESULTS AND THE SALES/BUSINESS
IMPACT
USE MEASUREMENT INSIGHTS TO TRACK PROGRESS AND TO
IMPROVE PROGRAMS
23
4
5
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Grazie.
KetchumVia Fatebenefratelli, 1920121 MilanoTel. o2 6241191-1