ALASKA NUTRIBUILD345Digital Strategy Presentation
ANB345FACEBOOK PAGEVenue for Engagement
Facebook: Venue for Engagement
The ANB 345 Facebook page will provide a venue for online moms to:• Join the ANB345 community• Share their views / ask their questions• Interact with the brand promise (“ang mga milestones kayang ma-achieve”) via content and links
MONDAYMotherly Musings
A mother’s eyes can seewhat her child is
andwhat her child can be.
Relatable sayings, quotable quotes about mothers, parenting, and children.
MONDAYMotherly Musings
A mom must always balance
the desire to prepare her children for life, and
the instinct to protect them from harm.
Relatable sayings, quotable quotes about mothers, parenting, and children.
TUESDAYMilestones
AGE Milestones
Most children age 3 can…• copy circles• cut with scissors• string small beads• create bridges from toy blocks
Most children age 4 can…
• copy a square• tie a single knot• cut a 5-inch circle• use tongs to transfer items• writes part of their first name• Create a “gate” with toy
blocks
Most children age 5 can…
• Copy triangle• Fasten a paper clip onto
paper• use clothespins to transfer
small objects• Cut many shapes with
scissors• Write their first name • builds stairs from a model
Did you know that…?
(All milestones related to fine motor skills.)
TUESDAYMilestones
Did you know that…?
(All milestones related to fine motor skills.)
TUESDAYMilestones
AGE Milestones
Most children age 3 can… • copy circles
Most children age 4 can… • copy a square
Most children age 5 can… • Copy triangle
Did you know that…?
(All milestones related to fine motor skills.)
TUESDAYMilestones
AGE Milestones
Most children age 3 can… • cut paper with scissors
Most children age 4 can… • cut a 5-inch circle paper
Most children age 5 can… • Cut many shapes with scissors
Did you know that…?
(All milestones related to fine motor skills.)
WEDNESDAYGames & Activities
Games you can play
(All activities related to milestones for problem solving, )
• For your 3 year old• Gather all his toys together, and have him separate the big toys and the small toys
WEDNESDAYGames & Activities
Games you can play
(All activities related to milestones for problem solving, )
• For your 4 year old• In front of the alphabet, call out a letter and ask her to point to the right one
WEDNESDAYGames & Activities
Games you can play
(All activities related to milestones for problem solving, )
• For your 5 year old• Bring out your pocket change, and ask him to identify each coin denomination
THURSDAYMilestones
AGE Milestones
Most children age 3 can…
• Eat independently• Pour liquid from one container
to another• Put on shoes without laces • Unbutton clothes
Most children age 4 can…
• Go to toilet alone• Wash their faces/hands• Brush their teeth alone• buttons and unbutton clothes• Use forks well
Most children age 5 can…• Spread butter with knives• Dress independently• Bathe independentlyDid you
know that…?
(All milestones related to self-help skills.)
THURSDAYMilestones
Did you know that…?
(All milestones related to self-help skills.)
THURSDAYMilestones
AGE Milestones
Most children age 3 can… • Eat independently
Most children age 4 can… • Brush their teeth alone
Most children age 5 can… • Dress independently
Did you know that…?
(All milestones related to self-help skills.)
FRIDAYNutrition
NutriPlate Tips
(Weekly question on getting the right amount of nutrition for each item on the NutriPlate.)
Your Age 3 to 5 child needs a daily requirement of eggs in their diet! How do you get them to eat it?
WEEKENDANB345
Alaska Nutribuild 345
(Weekend content about ANB345.)
Facebook: CalendarJun Jul Aug Sep Oct
Mon Motherly Musings
Motherly Musings
Motherly Musings
Motherly Musings
Motherly Musings
Tue Fine Motor Skills
Problem Solving
Social & Emotional
Self-Help Skills
Gross Motor Skills
Wed Games Games Games Games Games
Thu Self-Help Skills
Gross Motor Skills
Fine Motor Skills
Problem Solving
Social & Emotional
Fri NutriPlate Tips
NutriPlate Tips
NutriPlate Tips
NutriPlate Tips
NutriPlate Tips
SatPolls Polls Polls Polls Polls
Sun
Facebook Design Study 01
Look & feel for posts
Facebook Design Study 01
Cover Photo + Profile Pic
ANB345BLOG-STYLE MINISITEVenue for Engagement
Source for Information: Blog• Blog-style Minisite (TeacherMoniqueTime)
• Teacher Monique & Friends• Follows the lead of TVC with teacher as approachable source of
authority• Closely tied to one of the prime concerns of moms at this stage: school• Allows occasional entry of other resources as friends
• Tiffany – nutritionist• Others – pediatricians, immunologists, other moms
Source for Information: Blog• Blog-style Minisite (TeacherMoniqueTime)
• Short articles of varying lengths• Length: 1 to 3 paragraphs• Tones: Sharing, Encouraging, Updating, Reminding
• Article topics• School related
• Getting Ready for School• Encouraging Good Study Behavior• Progress in the Playground
• Family Related• Mommy Time• Daddy Time• Home Hijinks
• Seasons and Health• Summer Watch• Rainy Day Reminders
Blog Design Study 01Landing Page
ANB345ADS & MAILING LISTRecruitment & Updates
Support: Mailing List• Initial registration / enrollment
• Opt-in
• Types of content• Invitations to FB site• Invitations to Blog site• Updates
• Current Featured FB content• Current Featured Blog content
ANB345METRICSMeasurement & Feedback
Channel for Feedback and Data• Blog Site & Social Media Analytics• Feedback Gathering
• Polls• Reactions to posts• Requests• Spontaneous reactions
• Tracking Popular Posts & Trends• Trending topics• Popular questions• Common reactions
ALASKA NUTRIBUILD345Digital Strategy Presentation