Touchatag, an Alcatel-Lucent Venture
on Internet of things
& Mobile Wallet 2.0
Toon Coppens
October 2009
2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
R&D Budget: €2.5 billion
Active Patents Held: More than 26,000
Nobel Prizes Won: 8
Worldwide Presence: More than 130 countries
Annual Revenues: €16.98 billion (2008)
Employees: More than 77,000
Touchatag, an Alcatel-Lucent Venture
Launch: October 2008
Partners: Belgacom, ProximityBBDO
Membership: NFC forum (INTL), SMSC (France)
Location: Antwerp (Belgium), Murray Hill (US)
Internet of Things
4 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
INTERNET OF THINGS ?
CONNECT OBJECTS TO THE ONLINE WORLD
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INTERNET OF THINGS?
OBJECTS BECOME SMART
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INTERNET OF THINGS?
LAUNCH APPLICATIONS WITH A SIMPLE TOUCH
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INTERNET OF THINGS ?
GET STARTED YOURSELF
Mobile Wallet 2.0
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•Paper vouchers E-card
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MOBILE WALLET 2.0 ?
USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
11 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
12 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Tag (identity) & wallet
Personal context
+ +
Social relevan
ce=
MOBILE WALLET 2.0 ?
MORE THAN THE LEGACY WALLET
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MOBILE WALLET 2.0 ?
TOUCH WITH PHONE TO RENT
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MOBILE WALLET 2.0 ?
SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS
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MOBILE WALLET 2.0 ?
PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT
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MOBILE WALLET 2.0 ?
PAY BY PHONE AND SHARE YOUR SHOPPING DAY
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MOBILE WALLET 2.0 ?
YOUR PERSONAL MOBILE CINEMA APPLICATION
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touchatag ApplicationCorrelation Server And Profile System
Gateway Credit/Debit Card Payment method
Stored ValueAccounts Server(prepaid, loyalty,
vouchers, coupon)
Other payment instruments providers:
•Payroll•Billing
..
Alcatel-Lucent domain
Post Pay
Systems
MOBILE WALLET 2.0 ?
E2E solution + Partnering with Belgacom PingPing
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Bridge between CRM, advertising, direct marketing and sales
MOBILE WALLET 2.0 ?
ARE YOU READY?
