Download - Alfresco day madrid john newton - key note
![Page 1: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/1.jpg)
Click to edit Master subtitle style
AlfrescoDirections
@johnnewton
![Page 2: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/2.jpg)
Once upon a time, IT was controlled by a highly intelligent, logical people…
Es muy fácil! Configura la
caché de JVM a 512M y la query queue a 64. Eso incrementará el
rendimiento 1400 transacciones por segundo!
![Page 3: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/3.jpg)
And they controlled and centralized all applications and data…
![Page 4: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/4.jpg)
And technology would flow from the Fortune 1000…
![Page 5: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/5.jpg)
Command and control
Systems of Record
Transaction-oriented
Document-centric
Limited deployment
Central IT-provisioned
And these applications knew what they were good at…
Backup your system or you are in here for another
two weeks!
![Page 6: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/6.jpg)
But their user interfaces were very powerful, but not very user friendly…
![Page 7: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/7.jpg)
And some of the vendors had all the control…
Hey Tú!Si Tú!
Vas a algún sitio? Es hora de renovar!
![Page 8: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/8.jpg)
That didn’t please the users…
A este chico le han operado la
conciencia!
![Page 9: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/9.jpg)
And there was no incentive to innovate…
Diremos que
estuvimos diseñando
la replicación de FileNet!
Nadie notará la
diferencia!
![Page 10: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/10.jpg)
Open Source removed the Lockin and opened the Architecture…
Customer
Developer
Partner
Marketer
Tester
Mgmt
Support
Engineer
Internetand
Community
Blogger
Code
Open Source
Developer
Development(Bugs)
ProductMgmt
Support
Sales
MarketingAccounts
Reception
QA
CustomerCustomerCustomer
PartnerPartner
Partner
Media
Shipping
Closed Source
![Page 11: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/11.jpg)
Built on Open Source…
Design and Compose
Internet
Downloads
Community
I want to buy!
Deployment
I fixed a bug!
Contribution
![Page 12: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/12.jpg)
But some vendors tried to scare people off Open Source…
Ooooh! Open Source! Es
muy peligrosoooo!!!
![Page 13: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/13.jpg)
Virtuous Cycle – A New Value Chain for Software
Development
Distribution Marketing Sales / Consulting
Support
Develop from other Open Source Components
Deliver for free over the internet
Market by Word of Mouth and Community
Demand is generated inside the company – Solves the problem or not
Users participate in QA and resolution of problems with the code
Product Mgmt
Community participates in ideas, priorities, testing and new components
PROJECT GOVERNANCE
![Page 14: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/14.jpg)
Strong Governance led to Professional Open Source
Open Source is like Economy
Class!You get nice
champagne in first class, but
you still get there at the same time!
Marten Mickos – CEO of Eucalyptus and former CEO of MySQL
![Page 15: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/15.jpg)
Our Innovation Engine
![Page 16: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/16.jpg)
And where is innovation taking us?…
Moore’s Law
Internet
Mobile
Social Networks
Cost
![Page 17: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/17.jpg)
Democratizing technology…
![Page 18: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/18.jpg)
And the Technology was everywhere…new generation of
workersnew types of devices
and content
![Page 19: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/19.jpg)
Photo source:http://www.flickr.com/photos/notionscapital/
And the technology touched everyone from
their homes to their workplaces
And the users would ask, “Why do I feel so
powerful as a consumer and so lame
as an employee?”
![Page 20: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/20.jpg)
The flow of IT reversed!
![Page 21: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/21.jpg)
Then the Revolution happened…
for the enterprise!
We demand a
And a
And a
![Page 22: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/22.jpg)
Users wanted Consumerlike applications in the enterprise…
Collaboration
Social Media
Video
Mobile
RealTime
Some images from Gartner PCC – Apr 2011
![Page 23: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/23.jpg)
And the CIO didn’t know what to do…
• “Nobody has figured this out”
• “There will be a need for the consumer-based technologies.”
• “The workforce coming in will have different expectations.”
• “The whole industry is changing and changing very fast.”
• “Whether the CIO wants it or not, it is coming in”
Survey conducted by AIIM – Aug 2010
20 CIOs interviewed9 different industries
![Page 24: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/24.jpg)
And Systems of Engagement emergedthat worked the way users wanted to work…
Courtesy of John Mancini – AIIM.org
![Page 25: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/25.jpg)
Parece que esos dos nunca estuvieron de
acuerdo!
![Page 26: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/26.jpg)
System of Engagement!
System of Record!
![Page 27: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/27.jpg)
And Social created more Content and more Content led to more Social…
![Page 28: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/28.jpg)
Content is the Conversation…
And users with this Content led to…Engagement Participation
Explanation
Quality
Results
![Page 29: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/29.jpg)
And it wasn’t just your parents’ “documents”…
§ Video, Audio and Photographs
§ Real-time Market Analysis
§ Real-time Meeting Minutes
§ Whiteboards§ Customer
Stories
![Page 30: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/30.jpg)
How safe is your information?
¿Cómo es que
alguna vez conocer
las cuentas en
Suiza?
![Page 31: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/31.jpg)
And you can’t assume anything… Ahora twitea su
número de teléfono!
![Page 32: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/32.jpg)
Command and control
Systems of Record
Transaction-oriented
Document-centric
Limited deployment
Central IT-provisioned
Which is why Systems of Record and Systems of Engagement need each other
Systems of Engagement
Interaction-oriented
User-centric
Ubiquitous deployment
Self-provisioned
Open and accessible
Courtesy of John Mancini – AIIM.org
![Page 33: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/33.jpg)
Click to edit Master subtitle style
socialsoftware
enterprisecontent
managementcollaboration
sharing
following
recommending
commenting
workflow
compliance
control
security
records
liking socialcontent
management
Discuss… then capture.
![Page 34: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/34.jpg)
Click to edit Master subtitle style
transactionalcontent management
BPMworkflow
complianceRM
archives
onlinechannel optimization
wcmweb authoring
richmediaAnalytics
mobile support
socialcontent management
collaborationworkflow automationsocial content types
tasksbrowser/portalversion control
content management as
infrastructure
metadatalife cycle control
integrationInterfacesrepositoryplatform
Source: Gartner ECM Magic Quadrant, November 2010
![Page 35: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/35.jpg)
Qué significa eso en términos prácticos?!
Como puedes ver, soy un tío
práctico!
![Page 36: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/36.jpg)
Alfresco Directions:Social Content Management
Super-scale
Productive Consumer-like More Social
Rich Media Connected to favorite apps
![Page 37: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/37.jpg)
Builtin Social FeaturesCommentingUser Status UpdatesActivity Feed for SitesCrosssite SearchInvite people to sitesCustomizable dashletsBlogWikiForumsCalendarTaggingWorkflow & TasksVoting API (future)Sharepoint ProtocolWebDav
Share is Social Content Management
![Page 38: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/38.jpg)
Keep making it Simple
§ Simple Install§ Guide the User§ Drag and Drop§ Social Activities
§ Likes, Rating, Popularity
§ Activity Feeds
§ Video§ Simple Admin
![Page 39: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/39.jpg)
First Time Experience
§ Next-Step guide§ Sample site§ Help bubbles§ Default prompt text
![Page 40: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/40.jpg)
User Interface
§ Customization§ Social features
§ Like§ Favourite
§ Tailor information
§ Inline editing§ Cleaner
details page
![Page 41: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/41.jpg)
![Page 42: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/42.jpg)
Video Support
![Page 43: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/43.jpg)
Ease of Use
§ Drag n’ Drop up load
![Page 44: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/44.jpg)
Creating a New Project
§ “Next Step” guide§ Keep it simple
§ Minimal tabs§ Minimal dashlets
§ Prompts§ Dashlet§ Folder
![Page 45: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/45.jpg)
Notifications
![Page 46: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/46.jpg)
Simple Admin
§ License warnings§ Admin console
§ Activity feeds§ Fileserver§ License§ Email (IMAP)§ Email (Outbound)§ Transformations
![Page 47: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/47.jpg)
Yeah! Pero además de
Vicodin, soy adicto nocturno a Twitter
y Facebook!
![Page 48: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/48.jpg)
Social Publishing
§ Push Enterprise Content to Social Networks of Choice§ Facebook, LinkedIn,
Twitter, YouTube,…
§ Jive, Yammer, Lotus Connections,...
§ Customer communication, external collaboration
§ Review and approve external communication
§ Video, multi-media48
![Page 49: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/49.jpg)
Scaling and High Availability
§ Super-scale Repository cluster
§ SOLR based Index Server
§ Clustered file system protocols
§ Only clustered CIFS support
§ Scalable result sets
§ Improve multi-lingual indexing
![Page 50: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/50.jpg)
Upward Mobility…
50
![Page 51: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/51.jpg)
Mira! Hice una foto aquí y ya
está ahí!
![Page 52: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/52.jpg)
CMIS is central to our strategy…
Drupal
SharePoint Confluence& Jira
Jive
LotusConnections
JBossPortal
Content plus…• Metadata• SQL-like queries• Folders• Relationships• Fulltext• REST or SOAP
Web Sites
Dropbox
SAP
![Page 53: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/53.jpg)
JSR168 RESTful API
CMISCMIS/APIsCMIS
Doc MgmtVersion controlCommentingEdit metadataWorkflowsPreviews
Coming soon!Use Alfresco seamlessly for document management
Lowcost ECMRecords Mgmt MS Office® IntegrationCloud
Manage & retain content and handle workflows in Alfresco then, publish to Drupal
Community PreviewCheckout docs to Google Docs for realtime doc collaboration
Alfresco Platform
Social Content Management Integration
![Page 54: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/54.jpg)
Jive Toolkit
![Page 55: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/55.jpg)
Activiti – Best of Breed BPM and Social Workflow
§ Designed by Tom Baeyens, Founder of jBPM
§ BPMN 2.0§ New user/social-
centric Task Model
§ Apache-licensed§ Complete suite -
Engine, Modeller, Console and User Tools
§ Integrate with social feeds and discussion
§ Cloud-ready – Shared Nothing, NoSQL data
![Page 56: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/56.jpg)
Systems of Engagement helped transform the business…
Communication Content
Processes
People
Context
Sales &Marketing
Products & Logistics
EnterpriseApps
Strategy
![Page 57: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/57.jpg)
Like this System Integrator in their Client Engagements
§ Over $15B in revenue
§ Improve productivity
§ Accelerate communications in and between projects
§ Integrate into Software Development (Confluence and Jira)
§ Project Office Social System (Jive)
§ Integrated to client and operational documentation in Alfresco
![Page 58: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/58.jpg)
Why is IT so slow?
![Page 59: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/59.jpg)
Creo que no puedo esperar más a los de TI
para configurar mi servidor!!!
![Page 60: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/60.jpg)
But there are still major considerations…
![Page 61: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/61.jpg)
The Cloud – How its Different
![Page 62: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/62.jpg)
Deployment Options
Embedded
Stand-alone Server
Cluster
Multi-Tenant
Replication
![Page 63: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/63.jpg)
Alfresco Cloud Approach
• Target SMEs/End Users• Launch out of Beta Q1
2012
• Federated Services • Activiti• Basic customisation options• Value-add services
• Custom models, workflows, scripts
Direct Sales & Marketing
Reseller Channels
Out of the Box (SaaS Level 3)
Customisable(SaaS Level 4)
![Page 64: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/64.jpg)
The Cloud – Putting it all togetherDesign & User Experience
FANATICAL Customer Service
Metrics Driven
New Sales & Marketing Channels
![Page 65: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/65.jpg)
HybridCloud Model – Onramp to Cloud
65
Extranet
Local Content
Cloud
HTML
Copy Local Content
Intranet
HTML
MasterLocal Content
HTML
Copy
On Premise Private Cloud Public CloudMulti-Tenant
Federated View – Search, Workflow, Activities
![Page 66: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/66.jpg)
So the future is Open Source, Social and Cloud…
Suena a ganador!!!
![Page 67: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/67.jpg)
The open platform forsocial content management.
![Page 68: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/68.jpg)
Bernardino León, Secretary General of the Presidency
the PP leader, Mariano Rajoy,
Cospedal Dolores and Mariano Rajoy during the meeting of the national board of PPThe vice president,
Alfredo Perez Rubalcaba, the session control to the government. (EFE)
Mariano Rajoy and José Bono are directed to the latter's office. / ULY MARTIN
The Congress president, Jose Bono, and the defense minister, Carme Chacon / Manuel H. Leon (EFE)
![Page 69: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/69.jpg)
Emilio Botín
![Page 70: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/70.jpg)
![Page 71: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/71.jpg)
![Page 72: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/72.jpg)
![Page 73: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/73.jpg)
![Page 74: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/74.jpg)
![Page 75: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/75.jpg)
Cloud / On Premise Hybrids Emerged
75
Extranet
Local Content
Cloud
HTML
Copy Local Content
Intranet
HTML
MasterLocal Content
HTML
Copy
![Page 76: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/76.jpg)
SambaJAM
§ B2B collaboration platform built on top of Alfresco
§ Focused on Creative Agencies, Advertising Agencies and Consultancies
§ Rich AJAX interface built using Google Web Toolkit
§ Focus on design and user experience
§ Freemium pricing model
![Page 77: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/77.jpg)
Amazon Web Services – Cloud Infrastructure
Alfresco – Enterprise Content Management
REST API / SharePoint Protocol / CMIS
Browser (GWT) iPhone MS Office
Cloud SI
Admin Console / Analytics / Signup & Billing
SambaJAM Architecture
![Page 78: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/78.jpg)
The Cloud – Customers
§ End users§ Technophobes§ SMEs§ Departments in Enterprises
![Page 79: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/79.jpg)
The Cloud – Buying Process
§Usually Self-Service§Try before you buy – for free!§Consumer buying behavior
![Page 80: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/80.jpg)
The Cloud – Economics
§Low or no upfront costs§Pay monthly/quarterly/annual subscription on credit
card §Lower switching costs§Buying a service – not software
![Page 81: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/81.jpg)
The Cloud – Engineering Changes
§Hosting Environments§Product Blue Sky – Integrate into the cloud
ecosystem, no environment restrictions§Faster release cycles – 30 day sprints§Analytics baked into the product feed product roadmap
![Page 82: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/82.jpg)
Alfresco Cloud Vision
![Page 83: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/83.jpg)
Alfresco Cloud Approach
• Target SMEs/End Users• Based on Swift with cloud enhancements• Launch out of Beta Q1 2012
• Enhanced Team Offering• Activiti• Basic customisation options• Federated Services across Tenants• Value-add services for on-premise customers such as archiving & retrieval for compliance
• Launch Content as a Service offering to developers and resellers• Allow custom deployment of models, workflows, scripts• Develop partner channels
Direct Sales & Marketing
Reseller Channels
Out of the Box (SaaS Level 3)
Customisable(SaaS Level 4)
![Page 84: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/84.jpg)
Next Generation of Cloud Offering
§ Built on a core of Multi-Tenant Team§ Investigation by David Caruana, Brian
Remmington, Tom Baeyens§ May be staged over several releases
§ Focused on B2B collaboration and transition between OnPremise and the Cloud
§ Federation layer§ Federating across multiple tenants and
potentially OnPremise§ Federated Search, Workflow, Activity Streams,
Integration
§ New Application – B2B, Process-centric, Mobile§ Concentrate on B2B processes with new Activiti
Cloud
§ New User Interface – Mobile and Simplified§ Designed for consuming and acting on mobile
devices§ New platform to allow us to build cross platform
applications
![Page 85: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/85.jpg)
Federation Layer
§ Address sharing and collaborating between multiple tenants
§ Federate important information across tenants from the user’s perspective
§ Federated Search based upon Open Search and/or CMIS
§ Federate Workflow and Inbox across § Workflow, Activity Streams, Integration
![Page 86: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/86.jpg)
New B2B Application
§ Significant differentiation in the market§ Provide a B2B Process-centric view
§ Conversation and Social integrated§ Process engine driving deliveries, approvals,
reminders§ New Social metaphors in business processes§ Content provides a support role
§ Professional Services, Outsourcing, Government initial market§ Client engagements, specifications, bids,
submissions, contracts, review and approval
§ New Activiti process engine§ Cloud-scale with NoSQL and Share Nothing§ Millions of simultaneous processes
§ David Caruana and Brian Remmington are in conceptual stage
§ Tom’s team is prototyping concepts and engine (based on MongoDB)
§ New UI targeted at mobile users (more later)
![Page 87: Alfresco day madrid john newton - key note](https://reader035.vdocument.in/reader035/viewer/2022081404/559cb5d31a28ab01058b4870/html5/thumbnails/87.jpg)
New User Interface –Mobile and Simplified
§ Designed for consuming and acting on mobile devices
§ New platform to allow us to build cross platform applications
§ Will evaluate Sencha Touch and Strobe/Sprout Core as UI platform
§ Application will have much simpler content interface – subset of Share§ Share available as Content Management
§ Simpler overall consistent with best practice on iPhone / iPad / Android§ New metaphors and gestures
§ Potentially acquiring UI team / company