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ALIGNING SOCIAL GOOD WITH
COMMERCIAL RETURN
Michelle Keaney
CEO
@michelle_if
Daianna Karaian
Head of Brand Strategy
@daiannatweets
Marketing Week Live | 26 June 2014
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LIKE-FOR-LIKE SALES GROWTH (%)
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SO YOU SO WHAT?
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WHAT ARE YOU GOING TO DO
ABOUT IT?
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Being/doing
Profit being sacrificed
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THEORY OF PROFOUND CHANGE & INNOVATION
Theory U: Otto Scharmer, Presenting Institute, MIT
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BREAKTHROUGH INDIVIDUALS & ORGANISATIONS
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HOW CAN I INVENT SOMETHING EXTRAORDINARY FOR MY ORGANISATON?
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STEP 1:
GAIN AWARNESS OF YOUR CONTEXT
STEP 2:
CREATE A FUTURE FREE FROM THE
PAST
STEP 3:
MAKE A BREAKTHROUGH COMMITMENT
STEP 4:
ACT FROM THE FUTURE NOW
FOUR STEP PROCESS
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CONTEXT IS DECISIVE
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THE PAST VS THE FUTURE
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ACT FROM THE FUTURE: STAND IN THE RESULT
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WHAT IS THE BREAKTHROUGH COMMITMENT THAT YOU
ARE PERSONALLY GOING TO MAKE IN SERVICE OF THE
BIGGER POSSIBILITY THAT YOU SEE FOR YOUR
ORGANISATION?
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AFTER TODAY
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Michelle Keaney
CEO
@michelle_if
Daianna Karaian
Head of Brand Strategy
@daiannatweets
www.futerra.co.uk
www.thisisthoughtful.com
www.inventingfutures.org