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Why Zoos & Aquariums Matter:
Aligning Your Agendas With Those of Your Visitors
March 20, 2019
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Center for Advancement of Informal Science Education
About CAISE
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Learn from Experience● Examples of funded projects● Key resources● Evaluation● Professional associations
and networks
8,000+ resources on InformalScience.org!
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2018 Year in ISE
informalscience.org/year-in-ISE
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Today’s Webinar
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CAISE is currently supported by the National Science Foundation (NSF) under award no. DRL-1612739, with previous support under DRL-0638981 and DRL-1212803.
Any opinions, findings, and conclusions or
recommendations expressed are those of the authors and do not necessarily reflect the views of NSF.
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Our Presenters
Joe E. HeimlichCOSI’s Center for
Research and Evaluation
John FraserNew Knowledge
Organization Ltd.
Martin StorksdieckCenter for Research
on Lifelong STEM Learning at Oregon
State University
Moderator: Melissa Ballard, CAISE
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Agenda1. Overview (15 min)
2. Framing (7 min)
3. Q&A (2 min)
4. Perceptions (10 min)
5. Q&A (10 min)With additional
questions, email:
To submit a question, go to your Control Panel, and
enter it into the Question Box!
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
Project Goals:1. To understand how visitor goals
and behavior impact learning
2. How the conservation education agenda of most Z/As interlaces with those goals
3. How the public situates the voice of Z/As in society
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
Our project asks:What are the real outcomes of the zoo or aquarium enterprise, both as a visitor destination and as a public voice in public media?
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
● New Knowledge Organization Ltd. (NKO)
● COSI’s Center for Research and Evaluation (CRE)
● Oregon State University’s (OSU)Center for Research on Lifelong STEM Learning
● Association of Zoos and Aquariums
This material is based upon work supported by the National Science Foundation under Grant No. 1612729 & 1612699. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
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Research TeamCOSI’s Center for Research and Evaluation● Mary Ann
Wotjon● Elaine Horr● Justin Meyer● Preethi Mony
New Knowledge Organization Ltd.● Joanna Laursen
Brucker● Joseph Dwyer● Rupanwita Gupta● Shaun Field● Kate Flinner● Kathryn Nock● John Voiklis
Center for Research on Lifelong STEM LearningOregon State University● John Falk ● Kelly Riedinger ● Victoria Bonebrake
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Individual Visit
WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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Context
Individual Visit
WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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Societal
Context
Individual Visit
WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
Reactions? Questions? Please use the chat box to post your reaction or any questions about our project cycle graphic.
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SOCIETY
Public Perceptions of Zoos & Aquariums
WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
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WZAM3 |
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Research Question
How does the public perceive Z/A
within the STEM learning ecology?
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STEM Learning EcologySettings
Zoos
Aquariums
Restaurants
Science Centers
Parks
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STEM Learning EcologySTEM Topics
Water Quality
Construction
Climate Change
Animal Behavior
Nutrition
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STEM Learning Ecology
Modes of Learning
Using Senses
Reading Signs
Conversations
Digital Media
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STEM Learning Ecology
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How frequency of
encountering STEMsets apart
zoos & aquariums
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How STEM topics
set apart zoos & aquariums
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How STEM learning modesset apart zoos &
aquariums
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WZAM3 | Why Zoos & Aquariums MatterWave 3: STEM Matters
A reflection question for you:1. What institutional agendas are you
pursuing that might not be high on your visitors’ minds?
2. What are the implications of the WZAM study to your specific setting?
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Why Zoos & Aquariums Matter: Part 2
May 2nd at 2 p.m. ET / 11 a.m. PTwww.wzam.org
WEBINAR SERIES
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