Download - Alive & Well: Mantras from the Field
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The core strength of the school must be a dynamic and well-
executed academic program that explicitly reflects the mission
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Developing a smart, skilled governing body is
the most important thing a school must do
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You can’t be
all things to
all people, but
know who you
are, and for
whom
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Strategic vision and
branding are
complementary and
go hand in hand;
the strength of one
underscores the
power of the other
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Enrollment management is personal;
go “high touch,” get families on your
campus, connect with your community
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Treat adults
—especially
your faculty
—like
grownups
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Strengthen advancement
functions. Admission,
development, and
communications are
more important than
ever
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Teachers are your
front-line
marketing force;
help them to do
their very best—
as if their jobs
depended on it!
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The last thing families want to give
up is the education of their children
at your school; help them stay
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Use your national resources; a strong, far-flung alumni/ae
base can be a powerful asset even to a “local” school
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Marketing is not a
dirty word, and
advancing your
school’s name and
reputation is the only
way to expand your
base of potential
customers
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Take care of
your campus;
“Green” is not
just a color or
a fad
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It may not be in
The Plan, but
when an
extraordinary
opportunity
knocks, don’t
ignore it
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Maximize
the revenue
stream
from new
sources
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Don’t be afraid to collaborate;
we’re all in this together
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See the NAIS Sustainable Schools for the 21st Century website
for more resources:
http://www.nais.org/sustainable/index.cfm?ItemNumber=147756
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The End!